Sheinside Changes Its Brand Name As Well As Its Domain Name To SheIn

NANJING, China, June 17, 2015 /PRNewswire/ -- SheIn, former Sheinside, recently changed its brand name to SheIn and adopted "She In Shine Out" as its new slogan. Their domain name has altered to "www.shein.com" as well, which has sparked a rather heated discussion among e-commerce peers.

Some might wonder why SheIn decided to change its domain name at such a key moment. As is known to all, the domain name is quite unique. The main reasons behind the domain name change are as below:

• Better User Experience

This is the first and foremost reason of changing brand name as well as domain name. By doing so, we are better able to provide customers with a better user experience and through this, show that we put SheIn customers first.

• Easy to Remember

Compared to the former domain name, the new one is much shorter. Once users access the website, they will find it much easier to remember the domain name.

• Easy to Enter and Search

A domain name with fewer letters is definitely good for customers' entering and searching. Some customers can even guess it without any hints

• Cultivates, Respects and Strengthens Consumer Brand Loyalty

The starting point of all changes is to consolidate consumer loyalty and brand awareness. These are intangible assets and they play an indispensable part in corporate strategies.

Of course, changing a brand name won't change things overnight. SheIn has made endless efforts to make the process a smooth one. The efforts include the holding of two large-scale activities: Slogan Solicitation and Logo Design.

At the first half of stage, SheIn launched a worldwide voting for the best and most appropriate slogan. After 3 phases of fierce competition, the overwhelming majority "She In Shine Out" won first place. And, the first prize winner received a $200 cash coupon.

The other half of stage, the most important one of course, is logo design. SheIn's design team has worked out some different types of logos and put these logos on their website as well as on social networking sites so that fans of the brand could help decide.  After several days of voting, SheIn's new logo came out, combined with the slogan "She In Shine Out".

The successful brand and domain name change is based on long-term serious consideration and overall preparation. "SheIn is ready to present a brand-new look for our customers and we see a bright future for SheIn," says Chris Xu, the CEO of SheIn.

ABOUT SHEIN

SheIn (Former Sheinside) is an online store boasting high quality clothes and other fashionable accessories. Our objective is to be the largest online wardrobe company around the world. We aim to offer our customers a variety of the latest and most fashionable clothing.

For more information about SheIn please visit: http://goo.gl/FG6yMK

Logo - http://photos.prnewswire.com/prnh/20150617/223768LOGO

SOURCE SheIn Group Ltd.

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http://goo.gl/FG6yMK