Sharethrough Brings Advanced Social Targeting to Native Advertising Through Partnership with SimpleReach

Native advertising pioneer adds social data layer to its platform to boost performance of brand content across the social web

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Sharethrough

Jan 16, 2013, 09:00 ET

SAN FRANCISCO, Jan. 16, 2013 /PRNewswire/ -- Native advertising company Sharethrough today announced a partnership with SimpleReach to offer advanced social targeting of brand content using SimpleReach's social engagement data and algorithmic analysis. SimpleReach is the only tool for content creators that tracks every social action (e.g. Likes, Tweets, Stumbles, etc.) across the entire web in real-time and correlates these actions to resulting site engagement. By using SimpleReach data, Sharethrough will be able to more quickly optimize brand campaigns to increase sharing and overall engagement with brand content.

SimpleReach algorithmically predicts the most socially trending content on a site, enabling publishers to identify and amplify social content in the right channels. SimpleReach data will augment the 3^rd-party and proprietary data Sharethrough already uses to target specific audiences for advertiser campaigns, adding a new component of real-time trending analysis to target publisher content that will drive the most engagement. Sharethrough can use SimpleReach data to identify pages across the Sharethrough network that are most likely to be socially relevant and predictively target content at those pages. Sharethrough advertisers will also be able to identify the subset of their brand content that is most likely to drive virality, according to SR's statistical models, and focus their native ad spend against that content.

"This use of real-time social data is an important step for our native advertising offering. Pairing brand content campaigns with real-time social data insights, allow both brands and publishers to win because they are able to match the most relevant and targeted content to the right consumers," said Dan Greenberg, co-founder and CEO of Sharethrough. "Through our partnership with SimpleReach, brands and advertisers can use social data to identify pages across our huge network and then use that data to predictively target content to those who will find it most relevant."

SimpleReach works with some of the largest media publishers in the world, including Time, Forbes, and MTV and the company currently tracks over 7 million unique articles and 1 billion page views a month.

"SimpleReach is building a new measurement layer for the social web, empowering content creators and distributors to develop content strategy, drive traffic and optimize spend," said, Edward Kim, CEO, SimpleReach. "We expect Sharethrough clients will quickly see the benefit of using SimpleReach's data and algorithms to boost engagement with their content."

About Sharethrough
Sharethrough is the leading provider of native advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original branded content, and social web publishers partner with Sharethrough to create native, non-interruptive brand content placements via the Sharethrough native advertising platform. Founded in 2008, Sharethrough is a privately held company based in San Francisco, CA with offices in New York and Chicago. For more information about Sharethrough, please visit www.sharethrough.com.

SOURCE Sharethrough