Shadow Shields Launches into Walmart Stores

ORANGE COUNTY, Calif., March 16, 2016 /PRNewswire/ -- Shadow Shields announces its official launch into Walmart Stores. This innovative makeup tool has grown in popularity with features on E! News, The TODAY Show and The Ellen Show. Shadow Shields are being used and endorsed by celebrity makeup artists, with clients such as Jennifer Lopez, Carrie Underwood, Britney Spears and Kaley Cuoco to name a few. Shadow Shields are the answer to flawless eye makeup application every time! They are filling a void in the beauty industry, with one tool that could be used multiple ways. 

Shadow Shields will be sold across North America in 3,410 Walmart Stores. For the past 8 years, Shadow Shields have been sold in retail stores worldwide with a 30-count box for $9.99. For Walmart stores, Shadow Shields has created a new 14-count box for $4.78. "This is such a huge highlight for our brand. My long time goal and dream has been to have Shadow Shields accessible to the masses. Walmart is the perfect retailer for both convenience and price point for our consumers," said Michelle Villanueva/CEO.

About Shadow Shields: Shadow Shields launched in 2008 and has become The Ultimate Multi-Tasking Beauty Tool. Shadow Shields protect the under eye area from eye shadow fallout, creates a straight edge for shadow, helps perfect the winged cat eye, prevents messy mascara smudges and aids in perfecting lipstick application. They eliminate mess, are self-adhesive and hands free.

About CEO: Villanueva has worked as a freelance makeup artist in Southern California since 2003, specializing in fashion and corporate photo shoots, as well as bridal and special event makeup. She oversees the operations, strategic direction, execution of sales, distribution, marketing and advertising initiatives for the company. This busy ingénue developed Shadow Shields to help save time and mess.

Media Contact:
Nadia Suttle 
Compact PR Group 
Email: [email protected] 
Phone: 562-846-7876

Photo - http://photos.prnewswire.com/prnh/20160315/344686

SOURCE Shadow Shields

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