Sealy, Inc. Launches New Stearns & Foster® Luxury Latex Line

TRINITY, N.C., Jan. 24, 2011 /PRNewswire/ -- To complement the successful Stearns & Foster innerspring line launched in 2009, Sealy® is proud to introduce a new luxury latex line worthy of the Stearns & Foster name. The new line combines the signature look, innovative design and quality craftsmanship Stearns & Foster is known for with the unique feel and health benefits of latex.

"What sets apart the Stearns & Foster Luxury Latex line is our focus on the details from the inside out," said Jodi Allen, Chief Marketing Officer at Sealy. "We start with best-in-class materials and couple them with our quality craftsmanship to ensure that each bed lives up to the heritage of the Stearns & Foster® brand."

The look of the new Luxury Latex line complements the aesthetics of the popular Stearns & Foster Estate line, maximizing the visual impact of the Stearns & Foster brand. Such details are designed to soothe the senses in every way and include a beautiful, indulgent panel fabric that is knit with cashmere and appointed with intricate embroidery.  Each sleep set is designed to deliver unsurpassed comfort and exceed every expectation.

In coordination with the new line, Stearns & Foster Luxury Latex mattresses will be available with two Sealy lifestyle adjustable base options – both of which harmonize with the new aesthetics and provide a great option for consumers looking for the optimal comfort, whether for sleeping or for an array of other activities consumers do in bed.

The Stearns & Foster Luxury Latex line starts at $1999 and is available in Twin, Twin XL, Full, Queen, King and California King sizes. The line will be available nationally, starting February 1, 2011.

About Sealy

Sealy is the bedding industry's largest global manufacturer with sales of $1.3 billion in fiscal 2009. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody™, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit http://www.sealy.com/.

SOURCE Sealy