Schwinn to Release Limited Production Run of the Iconic Lemon Peeler Sting-Ray Bicycle
MADISON, Wis., Feb. 28, 2017 /PRNewswire/ -- Schwinn, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), today released a limited production run of 500 Schwinn Lemon Peeler bicycles. The Lemon Peeler is part of the Sting-Ray family of bicycles, one of the most popular and beloved bike designs for generations of Schwinn riders. Available for the first time since 2008, Schwinn fans will be able to own a piece of the brand's history.
The first Sting-Ray bikes rose to popularity in the 1960s and became synonymous with childhood. The Lemon Peeler was the bright yellow favorite among kids. "The Schwinn Lemon Peeler is one of the most recognized Schwinn bikes," said Milissa Rick, Schwinn Senior Director of Marketing. "We're excited to make this bike available to those who always wanted to own a Schwinn Sting Ray. This is an opportunity for us to also share our story with a new audience."
The limited edition Lemon Peeler will feature a spring suspension fork, a Schwinn 16-inch front wheel and a 20-inch Sting-Ray Slik rear tire just like its original counterpart. Additionally, the bike is equipped with a striped banana seat, fenders and a coaster brake.
"The Lemon Peeler harkens back to the classic Sting-Rays of the 1960s," said Josh Vick Director of Schwinn Product. "These bikes have so much history attached to them, and they're fun to ride. I have no doubt that they will go fast."
There will be only 500 bikes made in this run and each bike will come with a numbered certificate. The Schwinn Lemon Peeler will be available from Amazon.com starting in February for $349.99.
To learn more about Schwinn and its collection of bikes visit www.SchwinnBikes.com. Follow the brand on Facebook, Twitter, Instagram, and Pinterest.
ABOUT SCHWINN
Schwinn is a brand of Pacific Cycle, a division of Dorel Industries' (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, including Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time. With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com.
SOURCE Schwinn
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