ScentAir, Global Scent Marketing Leader, Acquires Top European Scent Marketing Company

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Jul 17, 2013, 01:16 ET

CHARLOTTE, N.C. and TOULOUSE, France, July 17, 2013 /PRNewswire/ -- ScentAir, the global leader in scent marketing, is pleased to announce that Air Berger, the foremost scent marketing company in Europe, is now a ScentAir company. ScentAir has acquired the assets and ongoing business of Air Berger from Lampe Berger, a prominent French home scent company. "This acquisition of the largest scent marketing company in Western Europe makes ScentAir bigger, stronger and better able to support our clients all over the world," said Andrew Kindfuller, ScentAir's CEO.

ScentAir, based in Charlotte, NC, has international headquarters in France and Hong Kong, and customers in 109 countries. Air Berger, a subsidiary of Lampe Berger since 1997, is recognized as Europe's leading scent marketing company. "For many years, ScentAir has invested in the right people and the best technology to continually provide market leadership," remarked Kindfuller. "The experienced Air Berger team helps ScentAir instantly strengthen our service capabilities for our clients throughout Europe. At the same time, we will be able to provide enhanced services and support to Air Berger's customers."

Air Berger has long standing experience with world class global brands in hospitality, automobile, retailing and service industries throughout Europe. Air Berger President, Pascal Charlier, explains, "With ScentAir, our extensive client base now has access to interesting new resources and technologies. This will help us build even better solutions and deeper relationships with our clients. We could not be more pleased to be part of the global ScentAir team."

Both Kindfuller and Charlier believe that this transaction is one more example of the exciting growth opportunities that exist in the scent marketing industry. "Every day we speak with new clients in different industries about the role that scent can play in creating deeper and more powerful consumer experiences," says Kindfuller. "We are committed to working with businesses of all sizes and types to help strengthen the bond between their brand and their consumers."

"Operationally, our plan is to leverage the people, technologies, resources and service capabilities of Air Berger to help us grow more rapidly in Europe," added Pablo La Casta, ScentAir's Senior Vice President, International. "This is an important step in our effort to expand our global business to ensure that we meet the growing demand for scent marketing services in Europe and throughout the rest of the world. ScentAir will continue to provide world class support to our customers in over 100 countries."

About ScentAir
ScentAir creates over five billion enduring consumer scent impressions each year. Based in Charlotte, NC, ScentAir serves businesses of all types and kinds in 109 countries. It is the largest and most experienced scent marketing company in the world. The company also has corporate offices in Shanghai, Hong Kong, Macau, Paris, Toulouse, Madrid and has a local presence in more than 70 countries. www.scentair.com

SOURCE ScentAir