Save Mart and Lucky Supermarket Chains to Carry Drinks Americas' Old Whiskey River Bourbon and Olifant Vodka Brands

WILTON, Conn., April 28 /PRNewswire-FirstCall/ -- Drinks Americas Holdings, Ltd. (OTC Bulletin Board: DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, announced today that it will be marketing its Willie Nelson's Old Whiskey River, 6 Year Old, 86 Proof, Small Batch Bourbon and Olifant Premium Vodka imported from Holland with sales to the Save Mart - Lucky Supermarket chain in California.  Starting in May, the products will begin to be available throughout Northern California's Save Mart- Lucky stores. Willie Nelson's Old Whiskey River Bourbon is sold nationally.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100428/NY94986LOGO )

Drinks Americas purchased Olifant Vodka last year and continues to expand the brand nationally. Charles Lynch, National Sales Manager for Drinks Americas stated, "We are excited about the sales impact and consumers we will reach with these two great tasting products with a proven consumer track record and the opportunity to sell them in such an impactful retail chain as Save Mart and Lucky in California."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodkas. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

SOURCE Drinks Americas Holdings, Ltd.

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