SAP Launches Virtual Platform for SAPPHIRE(R) NOW

FRANKFURT and ORLANDO, Fla., May 11 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the launch of the virtual platform for SAPPHIRE® NOW, SAP's international customer conference being held simultaneously in Frankfurt, Germany, and Orlando, Florida, from May 17-19, 2010. Those unable to attend SAPPHIRE NOW in-person in Orlando or Frankfurt will be able to participate in the global event online through an enhanced, interactive experience featuring more than 400 live, HD-quality broadcasts from Orlando and Frankfurt.

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With access to live keynotes, presentations and discussions, virtual attendees can follow keynote presentations from special guest speakers and SAP executives. In addition, virtual attendees can hear firsthand from hundreds of SAP experts, partners and customers about how SAP business solutions address everyday business challenges and enable long-term, profitable business growth.

Sessions with technology experts will enable participants to explore hot topics such as cloud computing and sustainability, and with access to the SAPPHIRE NOW broadcast center, virtual attendees can see a variety of programs with guest journalists, including interviews with SAP experts and IT analysts, economic forecasts and roundtable discussions.

Participants can virtually interact and network with presenters, experts and colleagues via social networking and collaboration tools, including Twitter and Facebook feeds and the SAPPHIRE NOW online forums. The SAPPHIRE NOW virtual event will connect participants with SAP experts, customers, and partners via live discussions, question posting and presentation ratings, with all participants able to blog, chat and network with other attendees with shared interests and business issues.

For more information, and to register to experience the next generation of the SAP customer conference online, visit www.sapphirenow.com. On the site, watch an extraordinary interview with Hasso Platter, chairman of the SAP Supervisory Board, on how in memory technology is changing the way massive amounts of data are processed and the potential that brings to organizations everywhere

Join the conversation via Twitter at @SAPPHIRENOW and follow SAP at @SAPnews. Visit the SAPPHIRE NOW Social Newsroom at sapphirenow.blogs-sap.com.

SOURCE SAP AG

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