SAP Appoints New Head of Global Communications

WALLDORF, Germany, Oct. 13 /PRNewswire-FirstCall/ -- SAP AG (NYSE: SAP) today announced the appointment of Hubertus Kuelps as head of SAP Global Communications. Effective January 3, 2011, Kuelps will be responsible for the company's communications activities and engagement in dialog with SAP stakeholders around the globe, including employees, media, influencers and analysts, customers, partners and governments. Based in Walldorf, Germany, he will report to SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe.  

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Kuelps joins SAP after 11 years at Allianz SE, where he last served as head of communications for Allianz of America and Fireman's Fund Insurance Company in the United States. Previous roles included chief operating officer of Allianz Life Insurance Malaysia as well as department head and financial spokesperson at Allianz Group Communications in Munich. Prior to Allianz, Kuelps was the head of communications at the German American Chamber of Commerce in New York. He holds a German law degree and a Bachelor of Arts from Middlebury College in the U.S.  

"Hubertus brings a comprehensive global perspective — coupled with first-hand experience in many key markets and regions around the world," said SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe in a joint statement. "SAP is transforming to accelerate innovation and make customers run even better with SAP, and communications will play a key role in helping the company achieve these goals. The Board is confident that Hubertus is the right person to lead our world-class communications team and will be an asset to the company and our brand."

About SAP

SAP is the world's leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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SOURCE SAP AG

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