Santo Unveiled: Introducing The World's First Mezquila

"When Adam and I started tasting the different blends, I knew we had something special that people would love," said Hagar. "It was only right to get the team back together and share Santo with the world."

Sammy Hagar, Rock & Roll Hall of Fame inductee and no stranger to the tequila world, joined forces with his The Voice co-star and tequila aficionado Adam Levine, and reunited the group behind the successful Cabo Wabo brand, including Jack Daniels and Marco Monroy, to build Santo Mezquila. Creative and tech agency Narrative_ helms the branding and advertising, while Infinium Spirits is managing the sales and marketing of the unique spirit that joins the two renowned beverages.  

"With Santo you get that smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal – perfect for sipping," said Levine.

Santo is crafted by third generation master distiller, Juan Eduardo Nunez, from the famed distillery El Viejito in Jalisco, Mexico, and is being distributed in select markets nationwide, launching in Las Vegas, California, New York, Texas and Florida in the first quarter of 2017.

Tasting Notes:
Santo's intense agave aroma mixes with an earthy, light smokiness with a hint of herbs. The initial bite is mellow and fades gently, while the full taste and finish elicits the intricate agave flavor and herbal complexity layered with gentle smoke, slight floral fruitiness and low saltiness. It has a particular sweetness to its finish.

Santo will be available in finer establishments nationwide - find a retailer and give in to a #HigherSpirit at SantoMezquila.com or find us on Facebook and Instagram @SantoMezquila.

MEDIA CONTACT:
Kelly Vogt Campbell
[email protected]  
(310) 927-4537

SOURCE Santo Mezquila

Related Links

http://www.santomezquila.com