Sandwiches: Market Trends and Opportunities

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Sandwiches: Market Trends and Opportunities assesses how food and foodservice industry participants are addingâ€"and can addâ€"value to their sandwich strategies, as they relate to three overriding themes: healthfulness, culinary innovation, and customization and consumer choice. With respect to each of these themes, this report trends related consumer preferences and attitudes over time; ties each theme to pertinent foodservice (restaurant and prepared foods) menu trends supported by a wealth of examples; assesses related foodservice marketing strategies; and identities implications and applications for the packaged groceries segment of the market.

In doing so, the report addresses a wide range of sandwich trends and opportunities, from freshness and inherent health to ingredient combinations and culinary adventure to made-to-order and mobile technologyâ€"layering in analysis related to key themes, such as foodservice segment, daypart, children’s at-home sandwich making, and gourmetâ€"providing needed value for foodservice and food retail participants. Primary data sources include metrics from our consumer surveys and from the Datassential MenuTrends database, as well as hundreds of menu item examples and related visual images.

Sandwiches: Market Trends and Opportunities

Chapter 1: Executive Summary

Report Scope

Report Summary

A staple food

At-home & away-from-home sandwich use by channel

Sandwich restaurant chain usage, by brand

Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs

And help drive deli prepared foods sales

Healthfulness

Trending consumer healthfulness attitudes

Healthful sandwiches on the menu

Marketing healthful sandwiches

Thematic innovation

Implications and applications for the grocery aisle

Culinary innovation

Trending consumer healthfulness attitudes

Sandwich culinary innovation on the menu

Marketing sandwich culinary innovation

Thematic innovation

Implications and applications for packaged groceries

Customization and consumer choice

Trending consumer customization & consumer choice attitudes

Sandwich restaurant menu variety

Marketing sandwich customization & choice on the menu

Omni-channel ordering

Implications and applications for packaged groceries

Chapter 2: Introduction

A staple food

Table 2-1: Sandwich Eaten in Past 7 Days, by Demographic, 2015

At-home options most prevalent

Restaurant dine-in and takeout lead away-from home channels

Graph 2-1: At Home and Away from Home Sandwich Procurement in Past 7 Days, By Channel, 2015

Demographic analysis: at-home & away-from-home sandwich use by channel

Table 2-2: At-Home and Away-from-Home Sandwich Procurement, by Location and Demographic 2014

Demographic analysis: sandwich restaurant chain usage, by brand

Table 2-3: Usage of Fast Food, Sandwich Shops and Five Sandwich Shops Brands in Past 30 Days, by Demographic 2014

Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs

Table 2-4: Incidence of Sandwiches, Burgers, Pizza and Hotdogs on U.S. Menus, by Restaurant Type, 2014

Sandwiches help drive deli prepared foods sales

Table 2-5: U.S. Deli Prepared Foods Sales and Sandwich Category Sales, 2011-2014

Table 2-6: U.S. Deli Prepared Foods Sales Share, by Food Category, 2011 vs. 2014

Chapter 3: Healthfulness

Trending consumer healthfulness attitudes

Table 3-1: Health, Food & Diet Attitudes, Any Agree & Strongly Agree, 2005-2015

Organic and natural adherents

Table 3-2: Interest in Organic/Natural When Shopping for Food, by Demographic, 2015

Healthful sandwiches on the menu

Introduction

Inherent health trending up

“Health by subtraction� menu terms still most prevalent

Table 3-3: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2014

Trends over time: Growth in inherently healthy menu items

Table 3-4: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2010-2014

Sandwiches: Lose the bread to jump on the gluten free bandwagon

Table 3-5: Percent of Restaurants Serving Sandwiches, by Healthy Menu Item, 2010-2014

Healthy proteins: Moving beyond basic chicken and turkey

Table 3-6: Sandwich Proteins: Top Five & Top Growing Healthful Types, 2010-2014

Healthy veggies: Going green

Table 3-7: Sandwich Vegetables: Top Three & Top Growing Healthful Types, 2010-2014

Healthy breads: Flatbreads and healthy grains

Table 3-8: Sandwich Breads: Top Three & Top Growing Healthy Types, 2010-2014

Marketing healthful sandwiches

Sandwiches provide opportunity for health positioning

Chick-fil-A

Subway

Firehouse Subs

Panera Bread

Applebee’s

Cheesecake Factory

Thematic innovation

Breakfast sandwiches are a healthy way to start the day

The opportunity

Kid-friendly sandwiches can be healthy menu item

Table 3-9: Top Kids’ Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014

Table 3-10: Top Kids’ Sandwich Veggies: Restaurant Penetration & Change in Penetration, 2010-2014

The opportunity

Implications and applications for the grocery aisle

At-home interest in restaurant health trend setters

Healthful proteins: traction and untapped interest

Graph 3-1: Healthy Sandwich Proteins: Usage and Usage Interest in At-Home Sandwiches, 2015

Healthful “emerging� veggies: lower current use but ample untapped interest

Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches,2015

Millennials and emerging racial/ethnic groups drive usage and interest

Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches, by Demographic, 2015

Flatbreads gaining as at-home sandwich bread option?

Graph 3-4: Healthy Sandwich Breads: Usage and Usage Interest in At-Home Sandwiches, 2015

Making sandwiches for the kids: health a prevalent theme

Graph 3-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2015

Chapter 4: Culinary Innovation

Trending consumer attitudes related to culinary innovation

Table 4-1: Culinary Innovation Attitudes, Any Agree & Strongly Agree, 2005-2015

Demographic highlights: food and cultural adventurousness

Table 4-2: Interest in New Food Products, Other Cultures, New Recipes, and Foreign Foods,by Demographic, 2015

Sandwich culinary innovation on the menu

Introduction

Sandwich proteins showcase quality, gourmet and flavor innovation

Pork is king

Table 4-3: Sandwich Proteins: Top Five & Top Growing Pork Types, 2010-2014

Sandwich vegetables provide platform for flavor and gourmet positioning

Spicy vegetables

Table 4-4: Sandwich Vegetables: Top Three & Top Growing Pepper Types, 2010-2014

Gourmet veggies

Table 4-5: Sandwich Vegetables: Top Three & Top Growing Gourmet Types, 2010-2014

Sauces and bread utilize regional/international culinary influences

Sauces and flavors

Table 4-6: Sandwich Sauces & Flavors: Top Five & Top Growing Regional/International Types,2010-2014

Breads

Table 4-7: Sandwich Breads: Top Three & Top Growing Regional/International Types, 2010-2014

Expansion beyond typical sandwich cheese points to gourmet trend

Table 4-8: Sandwich Cheeses: Top Ten & Top Ten Growers, 2010-2014

Marketing sandwich culinary innovation

Sandwiches move from basic to gourmet through culinary innovation

Quiznos

Arby’s

Au Bon Pain

Table 4-9: Culinary Innovation Attitudes, Any Agree & Strongly Agree, Au Bon Pain Users & Monthly Users, 2014

La Madeleine

Chili’s Bar & Grill

Bennigan’s

Thematic innovation

Gourmet breakfast sandwich, anyone?

The opportunity

Culinary innovation needed for kids’ menu

Table 4-10: Top Kids’ Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014

Table 4-11: Top Kids’ Sandwich Sauces/Flavors: Restaurant Penetration & Change in Penetration, 2010-2014

The opportunity

Implications and applications for packaged groceries

At-home interest in restaurant trend setters

Pork varieties exhibit traction and interest

Graph 4-1: Emerging Sandwich Pork Proteins: Usage and Usage Interest in At-Home Sandwiches, by Selected Demographics, 2014

Not just wheat bread anymore

Hold the mayoâ€"and pass the aioli?

Chapter 5: Customization & Consumer Choice

Trending consumer customization & consumer choice attitudes

Table 5-1: Attitudes Related to Customization & Consumer Choice, Any Agree & Strongly Agree, 2005-2015

Sandwich restaurant menu variety

Trending sandwich restaurant menu variety over time

Table 5-2: Sandwich Restaurants: Menu Items & Menu Item Share, by Menu Item Type, 2010-2014

Sandwich restaurant menu analysis

Table 5-3: Sandwich Restaurants: Menu Item Share, by Menu Type: All Restaurants vs. Selected Chains, 2014

Table 5-4: Sandwich Restaurants: Number of Menu Items, by Menu Type: All Restaurants vs. Selected Chains, 2014

Entrée variety

Graph 5-1: Sandwich Restaurants: Number of Entrées, by Entrée Type Share, 2014

Are most sandwich shops good at one thingâ€"sandwiches?

Table 5-5: Sandwich Restaurant Entrées: Number and Share by Menu Type: All Restaurants vs. Selected Chains, 2014

Marketing sandwich customization & choice on the menu

Brand positioning important to influence consumer choice

Jason’s Deli

Jimmy John’s

Potbelly Sandwich Shop

Jersey Giants Subs

Omni-channel ordering

Mobile phone usage: psychographic segmenting

Application: Jimmy John’s

Table 5-6: Mobile Segmentation Groups: Jimmy John’s Users, By Usage Frequency, 2014

Implications and applications for packaged groceries

Take a page from the convenience store playbook

Wawa Food Markets

Give parents tools to enhance kids’ at-home sandwich choice & customization

Graph 5-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2014

Appendix

Methodology

Consumer survey methodology

Report table interpretation

Color coding

Indexing

Terms and definitions

Supermarkets

Restaurant categories

Limited-service restaurant definitions

Full-service restaurant definitions

Other definitions

Read the full report: http://www.reportlinker.com/p03187714-summary/view-report.html

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