Salt Lake City-Based MICHE BAG Unveils New Direct Sales Business Model

SALT LAKE CITY, Aug. 24, 2011 /PRNewswire/ -- Revolutionary handbag company, Miche Bag, has announced an exciting new business model, opening the doors for even more Miche Bag Representatives to become successful entrepreneurs in these challenging economic times. Founded in 2007, Miche Bag has grown from a small start-up based out of CEO Corbin Church's home to an established company with thousands of Representatives worldwide selling unique handbags through home-based "Miche Parties."

With its new direct sales business model set to take effect October 1, Representatives will no longer have to enter the business through a Distributor, providing a means for them to have more personal control over their businesses and their potential Party Plan earnings. Anyone can now become an Independent Miche Representative with just a small initial product purchase and begin selling the full collection of handbags right away.

"Transitioning to this exciting new business structure will afford a greater number of new Representatives the chance to become part of our ground-breaking company, which has experienced explosive growth over the last four years both in the United States and internationally," says Miche Bag CEO Corbin Church.

As a result of their affiliation with Miche Bag, working mothers across the country are increasing their incomes in a difficult economy. Not only is Miche Bag putting power in the hands of entrepreneurial women across the world—letting them take control of their financial future—but the company is also helping to significantly improve the quality of life for these women by offering them greater professional flexibility and giving them the ability to manage commitments to work and family in ways that best suit them.

The new Miche Bag business model takes effect on October 1, 2011.

Media Contact:
Lauren Hurley| ROGERS & COWAN
8687 Melrose Avenue| 7th Floor| Los Angeles, CA 90069
O: 310.854.8317 | C: 323.747.0212
E: [email protected]

About Miche Bag:

Miche Bag is a break-through accessory that sparked a fashion revolution by giving women the opportunity to change their handbag to match their outfit in just 3 seconds. Starting with a "Base Bag", you can change the entire look of a Miche Bag simply by switching the outer "Shell" that firmly attaches over the Base Bag with magnets. This unique concept instantly gives your Miche Bag a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche Bag has become a phenomenon embraced by women across America and in many foreign countries. Miche Bag appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche Bag is available through thousands of Representatives across the country and around the world, as well as in retail boutiques and at www.MicheBag.com.

SOURCE Miche Bag

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