Safety 1st Squad(SM) Professional Childproofing Service Now Available to New Jersey Families

COLUMBUS, Ind. and FOXBORO, Mass., May 27 /PRNewswire/ -- Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A), and the nation's largest juvenile products manufacturer, today announced the launch of its home childproofing service, the Safety 1st Squad, in Morris County, New Jersey.  Unintentional injury is the leading cause of death for children ages one through four.  The Safety 1st Squad helps to address the hidden home hazards that cause these accidents every day.

The start of summer brings added safety concerns as pools open and outdoor play increases.  The Safety 1st Squad provides education, counsel and expert installation of child safety devices, arming parents with the knowledge and equipment necessary to help ensure their home is free of potentially life-threatening dangers.  

"The Safety 1st Squad educates parents on child safety hazards and helps make homes safer for children," said Dave Taylor, president and CEO of Dorel Juvenile Group USA. "Childproofing is the most important home renovation new parents will make."

The Safety 1st Squad provides in-home evaluations of potential safety hazards, providing an interactive and educational experience for parents.  Once the consultation has taken place, the Safety 1st Squad customizes the installation for each customer. The Safety 1st Squad also offers pet-proofing services.

In addition to Morris County, the Safety 1st Squad operates in Westchester County, NY; Manhattan; Fairfield County, CT; and Orange County, CA. Through education and budget-conscious product options, the Safety 1st Squad is leading the charge to keep children safe, one home at a time. 

For more information about the Safety 1st Squad, please visit www.safety1st.com/Safety1st-Squad.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value.  The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported.  Dorel is a US$2 billion company with 4,500 employees, facilities in nineteen countries, and sales worldwide.  

SOURCE Dorel Juvenile Group USA