Safety 1st Marks 25 Years of Safety Innovation For Parents and Children

COLUMBUS, Ind. and FOXBORO, Mass., May 13 /PRNewswire/ -- Twenty-five years ago, parents across America began proudly displaying the Safety 1st "Baby On Board" signs in their cars.  The now iconic sign marked the beginning of both a movement to celebrate parenting and a longstanding commitment by Safety 1st to safety innovation that today extends to parents all over the world.  

Continuing that commitment, the maker of Safety 1st® products, Dorel Juvenile Group, USA, a division of Dorel Industries (TSX: DII.B, DII.A), has announced several initiatives to educate parents about child safety and officially mark the Safety 1st 25th anniversary, including: the launch of Safety 1st TV, where parents can find 50 how-to videos; the expansion of the Safety 1st SquadSM, a professional childproofing service that provides home safety advice and product installation to parents; and, a partnership with the not-for-profit AAA involving a series of car seat safety check events across the country.

"Our mission is to equip parents with the knowledge and innovative products needed to help keep children safe and today we're doing that across many more communications channels and product categories," said Dave Taylor, President of Dorel Juvenile Group USA.  "From infant monitors and gates to car seats, travel systems and much more, Safety 1st award-winning products help protect millions of children at home, in every room of the house, and on the road."

Child Safety Tips Online

Safety 1st TV, an interactive online video resource for parents, offers parenting tips in the form of brief, informative videos.  Videos cover a range of topics including infant health, feeding time, and bath time.

Home Safety Checks

The Safety 1st Squad will come right into your home to offer a personalized consultation and installation of the latest home safety products.  The service is now available in Morris County, NJ; Westchester County, NY; Manhattan, NY; Fairfield County, CT; and Orange County, CA.  Also, all parents can garner important child safety information on the Safety 1st Squad blog.

New Safety 1st Solutions

The experts at Safety 1st are constantly innovating to address parents' ever-changing needs.  This year, Safety 1st has introduced cutting-edge products across multiple categories, including the Safety 1st onBoard™ 35 Air infant car seat with Air Protect™, a patented side impact crash protection technology, and the Safety 1st AeroLite LX travel system, one of the lightest, fully-featured travel systems in the marketplace today.

For more information on Safety 1st, please visit www.Safety1st.com.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.  

SOURCE Dorel Juvenile Group

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