Ruffles Introduces Ruffles Ultimate Chips & Dips With Ultimate Contest: A Guys' Night Out at the MAXIM Hot 100 Party

Potato Chips Feature Deepest Ruffles Ridges Ever to Load Up with Bold Real-Food Dips Made with Favorite "Man" Foods and Flavors

News provided by

Frito-Lay North America

May 17, 2012, 07:00 ET

PLANO, Texas, May 17, 2012 /PRNewswire/ -- Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is going all out for guys with new Ruffles Ultimate Potato Chips and Ruffles Ultimate Dips, giving guys their first taste at the ultimate party — MAXIM's Hot 100. To kick the party into overdrive, Ruffles and MAXIM are teaming up to offer fans a shot at attending the hottest bash of the year.

Fans of Ruffles and MAXIM can visit www.maxim.com/rufflesultimateparty to enter the contest for a chance to win an all-expenses-paid trip to New York City for the legendary MAXIM Hot 100 Party. Contestants must submit their most epic stories to the website between Wednesday, May 16 and Sunday, May 20, 2012, and MAXIM editors will choose the most legendary. Contest details can be found here http://www.maxim.com/corporate/send-me-the-ultimate-party-official-rules.

The epic contest celebrates the new Ruffles Ultimate Potato Chips and Ruffles Ultimate Dips. The chips rock ridges twice the size and depth of the ridges in original Ruffles Potato Chips and come in a variety of real food flavors sure to satisfy any guy gathering. The thick, deep ridges in the chips allow for guys to load up on hearty flavor with new hardcore dips — made with chunks of real bacon or real beef and cheese – achieving a truly unapologetic snacking experience that satisfies man hunger.

"Guys live for larger-than-life moments that fuel legendary stories they share for years," explained Tony Matta, vice president of marketing, Frito-Lay North America. "Male bonding is a rite of passage for guys, and what better way to bond than by attending one of the most exciting parties on the planet. The Ruffles Ultimate line was created to fuel epic moments. It's in moments like these, often over a bag of chips, where recounting the tale is almost as fun as being there the first time."

At the MAXIM Hot 100 party on Thursday, May 24, 2012, guys will be able to load up on the hearty flavors of Ruffles Ultimate potato chips and dips surrounded by MAXIM's world's most beautiful women of 2012. MAXIM's Hot 100 star-studded party features music by DJ Vice inside New York City's Dream Downtown Hotel. With Ruffles Ultimate Potato Chips and Dips fueling the party, the night is a legendary moment in the making.

Ruffles Ultimate Potato Chips are available in three flavors — The Original, Sweet & Smokin' BBQ and Kickin' Jalapeno Ranch — and two dip varieties — Beef N' Cheese and Smokehouse Bacon. The Beef N' Cheese dip will be available in July; all other chip and dip flavors are rolling out this month.

Ruffles Ultimate Potato Chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and an 8-oz. bag for a suggested retail price of $4.29. Ruffles Ultimate Dips are available in 15-oz jars for a suggested retail price of $3.99.

About Ruffles Potato Chips

Ruffles Potato Chips is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Ruffles at http://www.facebook.com/ruffles and Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay. RUFFLES is a registered trademark of Frito-Lay North America, Inc.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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