rue21 Partners With UNiDAYS to Target Coupon-loving Millennials

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Jul 14, 2016, 10:32 ET

NEW YORK, July 14, 2016 /PRNewswire/ --

Leading teen apparel retailer, rue21 has partnered with student discount specialist UNiDAYS to target students with 10% off their online purchases.

Appealing to the millennial demographic is a priority for rue21's website, three years on since its launch in 2013^[1]. With insight that the digital coupon user base in the US has grown 27% since 2012 to 68.4 million users^[2], and millennials in particular (81%) are seeking out coupons more than any other demographic, the partnership is a key tactic to attract young consumers.

Through its secure platform, UNiDAYS enables rue21 to quickly verify student identity so a discount code can be issued allowing them to save money on their purchases. The discount is promoted on the UNiDAYS website and endorsed to over 1m savvy college students via its database.

"rue21 is thrilled to help students save extra money while they pursue their education. Every dollar counts for these savvy shoppers. Passing along these savings so that our nation's future leaders can spend their extra cash on textbooks, computers and life experiences during this important time is at the heart of rue21's core values" said Joel Layton, VP of Digital Marketing at rue21.

Marisa Allan, VP of UNiDAYS US spoke from its New York office; "We're delighted to welcome rue21 to our list of brand partners. It's totally tuned-in to its customer's needs and that desire to save money and make their dollars go further. Our partnership will enable wider brand engagement and increased online sales during this crucial back to school shopping period."

To hear more about the UNiDAYS story visit corporate site.

About UNiDAYS

UNiDAYS is an award-winning verification and marketing technology business that provides a platform to connect millennial brands with the 18 to 24-year-old student market globally.

We enable brand partners to verify student identity and drive engagement, revenue and long-term brand affinity with millennials - delivering significant traffic to retail stores and ecommerce sites across the world.

By joining UNiDAYS, students enjoy free access to discounts that can save them money on purchases including technology, fashion, wellness and food. UNiDAYS works with over 600 major brand partners providing access to our growing database of almost 9 million students.

UNiDAYS is headquartered in Nottingham, UK with international offices in London, New York and Sydney.

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1. Innovative Retail Technologies http://www.innovativeretailtechnologies.com/doc/rue-launches-long-anticipated-e-commerce-presence-0001

2. Valassis Coupon Intelligence Report 2016 http://intelligence.valassis.com/rs/275-QRU-089/images/PDF-Coupon-Intelligence-Report.pdf

Natalie Fox
[email protected]
+44(0)1158711539

SOURCE UNiDAYS