Rribit Launches Hyperspots Ad Technology for Anatolian Festival

LOS ANGELES, May 5 /PRNewswire/ -- Rribit Multimedia and Lara Film in Istanbul will launch an Interactive Video Commercial at the Second Anatolian Cultures and Food Festival, which will run in May in California.

The ad utilizes a new technology called Hyperspots, which allows the viewer to click inside a video on any part of the moving image or scene.  Similar to a hyperlink, the viewer can now click on anything of visual interest and link out to the website of a vendor or sponsor. 

To view the ad click: http://www.rribit.com/hyperspots/anatolian_festival

"This is an exciting way to use new web technology in marketing," said Berfin Haymes, founder and managing partner of Rribit Multimedia, which specializes in creating advertising and public relations campaigns. "It's immersive advertising, where you have the choice to step into a sponsor's information with the click of your mouse." 

The 30-second commercials for the festival were created using footage from the first event in 2009 and they contain up to 30 Hyperspots. Each one takes the viewer to the websites of the products, locations and sponsors that participated at the event. The commercials were released on Facebook and third party blogs.

The festival is an annual event organized by the Pacifica Institute (www.pacificainstitute.org), an LA-based non-profit organization. This year's festival is planned for May 6 to May 9 at OC Great Park in Irvine, which will feature more than 100 products and brands. The "Hyperspot" commercial gives each participant the opportunity to attract customers to their websites after the event in a virtual marketplace.  

Hyperspot technology can be embedded in any kind of content with web distribution, ranging from television series, movies, commercials and still photos. The links can be added or changed after the content has been published, giving clients control and flexibility in monetization. 

Rribit Multimedia (www.rribit.com) and Lara Film (www.larafilm.com) focus on introducing Turkish and other foreign companies and brands to new markets through marketing and public relations.

Hyperspots (www.hyperspots.com) is a trademark technology created by Sherpa Technologies in California.

Pacifica Institute: www.pacificainstitute.org

Festival information: www.anatolianfestival.org  

SOURCE Rribit Multimedia