Royal Purple Lubricants Taps DJ Funkmaster Flex to Showcase Its Latest Performance Products

PORTER, Texas, March 8 /PRNewswire/ -- Royal Purple, high performance lubricants announces today that it is once again tapping New York DJ, Funkmaster Flex to promote its latest lines of lubricants in his new television series "Funk Flex Full Throttle" and popular national Custom Car and Bike Show tour.  Royal Purple will be featured as the official lubricant of the show and tour.      

Royal Purple and Funkmaster Flex – Performance Leaders

After a successful partnership with Funkmaster Flex in 2009, Royal Purple – a company with products designed to maximize performance in real world real applications – was exited to find that Flex was expanding both his television and cross-country car show tour presence.  Flex is a tireless fanatic of car customization who allows his show and tour to serve as platform for authentic gearheads, customizers, rodders and young tuners to showcase there talents in front of fans, celebrities and auto industry leaders.  These hardcore automotive aficionados use products like Royal Purple daily and put it to the test on the street or local racetrack.  

"Flex knows what real car fanatics need inside their rides," said Mark McFann, Royal Purple - Vice President of Sales & Marketing.  "Whether it's inspiring a young person to become a mechanic or educating a celebrity on muscle cars, Flex always gives 110-percent and that is why Royal Purple is renewing its commitment to him in 2010."

Car customers are a group of unique individuals that define the creative future of the auto industry," said Funkmaster Flex.  "I hope my tour and show provide an excellent platform to showcase their talents, inspire new ideas and keep things poppin' in 2010.  I am extremely thankful to Royal Purple for supporting me in these efforts."

Funkmaster Flex Custom Car & Bike Show Tour and "Funk Flex Full Throttle"  

More Entertainment in 2010!

On March 13th, Funkmaster Flex will kick off his Custom Car & Bike Show Tour in Daytona Beach, FL with featured artist New Boyz.  The tour will then move across the country to following locations featuring artists such as Drake, Nicki Minaj and Fabolous.  Each stop will features the hottest customized rides in competition for cash prizes, model and recording talent search along with the added 2010 bonus of the Funkmaster Flex Lifestyle Expo. It will feature sneaker and DJ battles, video game competitions, skateboard demos along with discounted prices on the hottest shoes, fitted hats and underground gear.  Royal Purple will be showcasing its hot XPR – Extreme Performance and Racing motor oil, RP filters, Synchromax and Max ATF transmission fluids and other new additives.  The tour is also currently scheduled for the following cities: Edison, NJ; Hartford, CT; Allentown, PA and White Plains, NY throughout the summer.      

Royal Purple products will also be used on all of Flex's 2010 project cars ranging from a 1965 Buick Riveria and 1971 Plymouth Road Runner to a 2010 Ford Mustang. Each ride will be featured on Flex's newest TV show "Funk Flex Full Throttle" beginning in April to air on a major cable network.  In each episode, he will detail the customization of the cars with celebrities like Snoop Dog and Alicia Keyes and the performance enhancements he makes including the use of Royal Purple's performance products.  

About Royal Purple

Royal Purple makes synthetic products for numerous automotive and consumer needs. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com.

About Funkmaster Flex

A New York City native, Funkmaster Flex is synonymous with hip hop. For over a decade, he has reigned as America's #1 Hip Hop DJ personality, reaching more than two million listeners a week through his popular radio show. His production talents and artist relationships have earned him five gold records for major-label mix albums.

Funkmaster Flex has successfully connected his hip hop celebrity status to the auto industry to   become a guru of car customization culture. Through his high-profile custom-car club, Team    Baurtwell, Flex has customized cars for attention-drawing personalities in film, music and professional sports. His eight-city Custom Car and Bike Show keeps him constantly connected with the latest trends and styles happening in the automotive industry.

His previous television series hits include the first season of Fast Machines with Funkmaster Flex and Rides with Funkmaster Flex which aired on SPIKE TV and All Muscle and Car Wars with  Funkmaster Flex which aired on ESPN. Currently, he is excited to begin working on his new show Funk Flex Full Throttle.  For more information on Funkmaster Flex visit www.funkmasterflex.com.

SOURCE Funkmaster Flex