Ronn Torossian-Led 5W Public Relations Launches Israel Practice

PR Agency Announces Israel-Entrepreneur and Tech Practice

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Mar 31, 2014, 10:14 ET

NEW YORK, March 31, 2014 /PRNewswire/ -- 5WPR, one of the largest independent American public relations firms, today announced the creation of an Israel-Entrepreneur and Technology group to specialize in serving companies from this continuously growing market. The full service New York based PR Agency currently represents nearly 20 Israeli companies across all disciplines, from technology to biotech to entrepreneurial and finance.

Current 5WPR clients include FST21 (headed by Major General Aharon Zeevi Farkash, former head of the esteemed 8200 unit), Roomer, Bizzabo, Beyond Verbal, One Hour Translation and others. 5WPR client experience includes work with brands including NICE Systems, EL AL Airlines, Israel's Ministry of Tourism and others.

"Our deep understanding of Israel and unique understanding of the business culture allows us to experience tremendous success with companies from the 'Start-Up Nation.' Israel is a fast-growing market, with smart, resourceful companies with whom we work well," said Ronn Torossian, CEO and President of 5WPR. "We have represented public, private and pre-IPO companies in this space, from technology, biotechnology and bio sciences as well as government ministries and not-for-profits and look forward to expanding our work for clients who originate from the region. For professional and personal reasons, 5WPR is proud to launch an Israel practice."

The Israel business practice will serve as a focused group within 5WPR's Corporate and Technology divisions. Both practices have consistently been recognized for their results-driven campaigns and successes launching new companies, as well as raising the profile of established businesses through targeted media outreach.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations is a leading PR agency in NYC known for cutting-edge programs that engage with businesses, organizations and individuals. With over 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading organizations a resourceful, bold and results-driven approach to communications and marketing. In 2013, 5W was named Agency of the Year by the American Business Awards. "Like" us on Facebook by visiting www.facebook.com/5WPublicRelations or follow us on Twitter at www.twitter.com/5W_PR

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations