Rockstar Energy Drink Mayhem Festival Strikes Marketing Partnership to Integrate Heavy Metal Music Lifestyle into Launch of Horror Webseries 'Chopper'

LOS ANGELES, June 14, 2011 /PRNewswire/ -- DILEMMA (http://www.DilemmaLA.com/ ), a Los Angeles-based Branded Entertainment and Marketing Communications Agency, has secured a cross-promotional partnership with the premiere hard rock and heavy metal event of the Summer, the Rockstar Energy Drink Mayhem Festival, to launch "Chopper" - a horror webseries and transmedia entertainment experience that will feature a rocking soundtrack and international fright icon Tyler Mane (Halloween 1,2).

Chopper is essentially a contemporary spin on the timeless Sleepy Hollow mythology with storylines revolving around a headless outlaw biker seeking vengeance in the afterlife by killing mortal sinners. The project's creative team includes Nina Bargiel - the transmedia producer of MTV's hit online horror series "Valemont" - and marks the first production from a slate of branded programming that DILEMMA plans to start distributing across a variety of traditional and non-traditional channels this year.

For Chopper, DILEMMA has worked closely with Rockstar Energy Drink Mayhem Festival's team to create brand integration opportunities that expand beyond traditional cross-promotions. The collaboration has resulted in festival themed sub-plots and related "backstage" characters being interwoven into actual series' storylines. DILEMMA founder J.C. Christofilis added, "I have a genuine passion for horror and heavy metal and my intent has always been to create an experience that truly merges the best of both these worlds with an innovative, cross-platform narrative. I believe the combination of placing iconic Hollywood talent from the horror genre against the premier backdrop for world-class bands such as Disturbed and Godsmack will make for an insane cocktail of gut-wrenching gore and ear-splitting tunes that fans won't want to miss."

Rockstar Energy Drink Mayhem Festival is produced by Rockstar Uproar organizer John Reese, Vans Warped Tour founder Kevin Lyman and CAA. The 4th annual festival installment kicks off its 26-date cross-country trek on July 9th in Los Angeles. Kevin Lyman noted, "Rockstar Energy Drink Mayhem Festival 2011 is a true mix of molten veterans and smoldering up-and-comers, who are bringing their 'A' games and giving the fans nothing less of an amazing day." Plans to interweave Chopper into the tour experience include storylines that will feature numerous band interactions. In addition, festival correspondent, radio personality and metal scene icon Full Metal Jackie will be featured and open a deeper dialogue with fans via her radio show (http://fullmetaljackieradio.com/).

The cross-promotional juggernaut for Chopper kicked off this past weekend with the unveiling of the official poster at California's massive Ink-n-Iron tattoo festival. Hundreds of fans stopped by to meet Chopper's star, Tyler Mane, as he signed posters. The event also marked the announcement of a contest for fans to submit poster taglines through social media platforms.

Thanks to the support of Rockstar Energy Drink Mayhem Festival and other sponsors, each of the individuals submitting the top five taglines, as selected by Chopper's producers, will receive a gift bundle including a pair of tickets to the festival date of their choice and other prizes. For more information and contest rules, visit Chopper's official Facebook page. View the Chopper poster unveiling and download poster images at the links below.

Official CHOPPER Poster - Version 1:
http://www.ereleases.com/pic/CHOPPER-Poster-V1.jpg

CHOPPER Poster Unveiling Video:
http://youtu.be/dMS8fai5i1w

CHOPPER Poster Images:
http://on.fb.me/mC12A8

The winner of the poster tagline contest will be officially announced just prior to the July 9th tour kick-off date. Transmedia storyline extensions for Chopper will also begin to unfold online early July and lead up to an official announcement of the webseries' release mid-summer. Be sure to follow Chopper's official Twitter and Facebook accounts to stay up to date with series' announcements and gain exclusive access to content.

http://www.facebook.com/ChopperLives
http://twitter.com/ChopperLives

DILEMMA is a hybrid marketing communications and branded entertainment agency producing innovative, integrated media solutions to grow any business. DILEMMA bridges the creative gap between Hollywood and Madison Avenue by handpicking the most talented strategists, designers, writers, musicians and visual storytellers capable of forging emotional connections between brands and consumers across all media and technology platforms. Our principals and partners have successfully produced content and launched brand marketing campaigns for companies including Audi, MTV and Warner Brothers Music.

Contact: J.C. Christofilis
Phone: 888-485-4154
Email: press(at)DilemmaLA(dot)com
Twitter: @DilemmaLA

For more about Rockstar Energy Drink Mayhem Festival, visit:
http://RockstarMayhemFest.com/

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE DILEMMA

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