Rocketmiles Announces Traveler Trends, Top Markets Based on Initial Launch Data

CHICAGO, June 4, 2013 /PRNewswire/ -- Rocketmiles, a new hotel booking site geared toward travelers who want to stockpile miles for dream vacations, reconfirmed its value in the marketplace two months post-launch by awarding out an average of 7,000 free reward miles per hotel booking.  Rocketmiles revealed other traveler trends and top reward destinations as a result of its first months of bookings.

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"Bookings to date suggest that our customers are taking about 12 trips per year, which means that our average customer will earn an extra 80,000 reward miles annually that they can use for free trips to anywhere in the world," said Jay Hoffmann, CEO/Cofounder of Rocketmiles. "Customers tell us they are saving miles to use for their next big vacation. One of our top customers, who travels weekly to Los Angeles, has already earned enough miles to fund a summer trip to Barcelona."

In addition to receiving the bonus miles, Rocketmiles customers are staying at desirable premium hotels across the country and paying the same rates as found on other hotel booking sites.  The average hotel rate paid per night by Rocketmiles customers was $195, and the most popular cities booked were New York, San Francisco, Chicago, Atlanta and Los Angeles.

Other findings from Rocketmiles customer bookings reveal the following:

• The most miles received from a single hotel stay was 31,000 miles for a 4-night stay in New York, enough for a domestic ticket on any of Rocketmiles five airline partners
• Rocketmiles estimates that 82% of its hotel bookings are made by business travelers
• Customers are booking premium hotels.  The average price per night is $195 for a 4-star property
• One top Rocketmiles customer is on pace to earn an extra 300,000 miles in the upcoming year enough to fund an around the world ticket

In addition to giving thousands of free airline miles, Rocketmiles is unique from other travel sites by vetting and confirming that the premium properties it features are well-matched to it's premium customers.  A handful of properties are featured for each search, based on careful review by Rocketmiles staff of experienced travelers.  After a Rocketmiles customer checks out of their hotel,  frequent flier miles are deposited into their account and they are a gigantic leap closer to their next free vacation.

About Rocketmiles
Rocketmiles was founded in 2012 to allow frequent fliers to earn previously unheard of quantities of frequent flier miles and points when booking rooms at high-quality hotels.  For consumers, Rocketmiles makes saving up for incredible vacations faster and easier.  For hotels, Rocketmiles means being able to offer high-value customers inventory that would have otherwise gone unsold — without weakening the brand through public discounting.  Based in Chicago and backed by top-tier strategic venture firms, the company is founded by travel and loyalty veterans Jay Hoffmann, Bjorn Larsen, and Kris Helenek.

For more information, visit www.rocketmiles.com and follow on Twitter @rocket_miles.

SOURCE Rocketmiles

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