RMSA Asks Casino & Resort Companies, "What's Your Growth Strategy?"

LAS VEGAS, April 1, 2015 /PRNewswire/ -- The Resort Mobile Solutions Alliance (RMSA) is sponsoring a complimentary Webinar entitled "What's Your Growth Strategy?" to be broadcast at 10:00 AM PST / 12:00PM CST / 1:00PM EST on Wednesday, April 8^th, 2015.

RMSA is bringing together some of the top industry leaders from casinos and resorts to discuss the path to 'free your data' and embrace mobile technologies.  RMSA is an alliance founded to help bring efficiencies of mobile technology to resorts and casinos by offering webinars and events to advocate for mobile benefits in business application.

Once a white-hot growth industry, casinos everywhere are in crisis over disappearing growth and profits.  Guest entertainment dollars are instead flowing to entertainment and retail options that provide more gratifying products and services.

"Casinos rely upon data systems designed in the 1990s, even as the rest of the world has adapted mobile technologies to immediately reach guests wherever they are and with deep personalization," said John Acres, a well-known pioneer of gaming industry technology.  "The shame of it is casinos possess far more guest behavior data than virtually any other industry but that data is locked up within proprietary systems that prevent its effective use."

Robert Hendrickson, veteran guest management advisor to the gaming, financial and retail industries adds, "I am a witness to the rapid leveraging of mobile data deployment in the retail and POS segments.  Given the breadth of guest behavioral data casinos' and resorts now stockpile, but fail to fully exploit, I am absolutely certain they will achieve even greater results by accessing and harnessing this critical information."

Peter DeRaedt, President of the Gaming Standards Association agrees, saying, "For 15 years now, GSA has been creating open standards in the industry, driving interoperability and creating new functionality for operators worldwide. GSA welcomes the support of RMSA to establish a standard interface to unified records of player behavior.  I have no doubt this standard will improve the efficiency of casino operations and make possible powerful new functionality."

The April 8^th Webinar will be hosted by RMSA co-founders Brian Ferrilla, Managing Director of Resort Advantage, Robert Hendrickson, President of the William Ryan Group, Inc., and John Acres, CEO of Acres 4.0, with Peter DeRaedt as a contributing guest.

Register at www.rmsa.mobi/webinars-events/growth-strategy-webinar.

About RMSA
Resort Mobile Solutions Alliance (RMSA) was founded to support the open standards to free your data, and free you to truly server your guests.  Empower your operations with the freedom of more vendor choices, more reliable performance, more capabilities and lower prices.  The casino and resort industries need to deploy an innovative communication system in conjunction with an effective mobile strategy to help increase efficiency and productivity to turn every guest interaction into an opportunity.  RMSA membership is open to anyone in the casino / resort industry.  To participate in our alliance, or to receive updates about our progress, please email your contact info to [email protected]. 

About the Gaming Standards Association
The Gaming Standards Association (GSA) is an international trade association that creates benefits for gaming manufacturers, suppliers, operators and regulators. It facilitates the identification, definition, development, promotion and implementation of standards to enable interoperability, innovation, education and communication for the benefit of the entire industry.  To participate in GSA and help drive standards creation, please email your contact info to [email protected].

The names of actual companies and products mentioned herein may be the trademarks or registered trademarks of their respective owners.

Contact: 
Will Adamson
RMSA
Email
702.510.4082

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SOURCE Resort Mobile Solutions Alliance (RMSA)

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