RJMetrics Publishes 2015 Ecommerce Growth Benchmark Report
Annual study reveals a winner-take-all industry, with revenue growth among the top quartile of online retailers far outpacing the rest.
PHILADELPHIA, Feb. 4, 2015 /PRNewswire/ -- RJMetrics, a complete analytics platform for online businesses, today announced the release of its 2015 Ecommerce Growth Benchmark Report. The detailed study examines the performance and success drivers of hundreds of the world's most innovative online retailers.
One of the most significant insights from the study was that the industry's strong growth numbers are driven largely by the top quartile of online retailers. Companies like jewelry retailer Alexi and Ani and flash sale sites NoMoreRack and TheRealReal are representative of top quartile performers, who often grow at more than 200 percent year-over-year.
Other key findings from the report include:
- Customer lifetime values at top quartile ecommerce companies are five times higher than those at bottom three quartile companies.
- By month six, top performing ecommerce companies have already separated from the rest, reaching monthly revenues of over $450,000, 68 percent more than the rest.
- Top performing ecommerce companies have average order values that are 36 percent higher than the rest ($94 vs. $60).
- Customers of the fastest growing ecommerce companies purchase an average of seven times, vs. three times for bottom three quartile companies.
The 2015 Ecommerce Growth Benchmark Report is part of the RJMetrics Benchmark Report Series, which conducts primary research on the performance of the world's most innovative online businesses. "We're fascinated by this data," said Tristan Handy, VP Marketing at RJMetrics. "It shows how quickly today's ecommerce start-ups become tomorrow's industry leaders."
The RJMetrics 2015 Ecommerce Growth Benchmark Report is available for download at https://rjmetrics.com/whitepapers/2015-ecommerce-growth-benchmark-report.
About RJMetrics
RJMetrics is the analytics platform of choice for many of the fastest-growing online businesses in the world, including NoMoreRack, Hootsuite, Walker & Company Brands, and more. It provides business users with an easy-to-use, cloud-based solution to drive growth through smarter decision-making. For more information on RJMetrics, visit their website.
Media inquiries:
Mike Llewellyn
RJMetrics
267-585-0719
[email protected]
SOURCE RJMetrics
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