RingLead, Inc. and Broadlook Technologies Partner to Launch Profiler on Salesforce.com's AppExchange, the World's Leading Business Apps Marketplace, at Dreamforce 2013

Profiler brings structure to the vast amounts of unstructured contact, company and social data available on the internet, allowing Salesforce users to quickly aggregate, validate and utilize customer, prospect and internal corporate data

Dreamforce, the world's largest vendor technology event, invites attendees to connect with customers, partners and employees in entirely new ways with social and mobile cloud technologies

News provided by

RingLead, Inc.

Nov 18, 2013, 08:00 ET

SAN FRANCISCO, Nov. 18, 2013 /PRNewswire/ -- SALESFORCE.COM DREAMFORCE -- RingLead, Inc. and Broadlook Technologies today announced that they have launched Profiler on salesforce.com's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Profiler leverages deep web data mining to identify, compile and validate company and contact information from publicly available web data. Profiler is the first major product to result from the recently announced partnership between RingLead, Inc. and Broadlook Technologies, a leader in data aggregation and parsing technologies. The announcement was made today at salesforce.com's Dreamforce 2013 in San Francisco. RingLead and Broadlook will be at Booth N2302 in the Dreamforce Cloud Expo.

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, Profiler is immediately available on the AppExchange at www.appexchange.com.

Comments on the News

  • "Our partnership with RingLead has allowed us to bring our powerful technology into the Salesforce AppExchange," said Donato Diorio, CEO & co-founder of Broadlook Technologies. "Through RingLead, we've been working with some of the biggest companies in the world in private beta, and are excited to make our deep web data mining technology available on the world's fastest growing business apps marketplace."
  • Michael Farrington, Chief Product Officer at RingLead, commented that "working with Broadlook has been a great experience and integrating their knowledge of deep web data mining with RingLead's 10+ years of experience in developing applications on the Salesforce Platform is a match made in heaven."

The Data Challenge

There are two major data-related issues that can hinder the productivity and efficiency of sales, support and HR organizations today: data integrity and data availability. Incomplete data only provides a partial view of a contact or partner. This is a common occurrence in many CRM and support systems, which may focus on individual contacts but miss key influencers and decision-makers elsewhere within the organization. Lack of data availability -- not having the right data at the right time -- can slow or even impede the implementation of core business initiatives, an issue often compounded by individual users attempting to complete and validate information themselves on-the-fly.

Profiler addresses these two issues directly by providing advanced data completion and verification to ensure that the right data is available whenever it is needed.

Product Key Features

Profiler brings structure to the vast amounts of unstructured data that are available on company websites, blogs, social networks, SEC filings and more, allowing customers to quickly aggregate and organize company and contact information and store that information in Salesforce.

Gartner's Patrick Stakenas and Ed Thompson recently noted:* "A key theme in 2013 is using technology to move information closer to where a salesperson interacts with the customer and providing tools to collaborate with the sales team and sales management. These technologies enhance and improve the selling experience, presale, during the sell cycle and postsale, allowing for upselling and cross-selling." Profiler provides such functionality and is designed to provide an uplift in effectiveness of sales and support organizations.

  • Profiler aggregates publicly available company and contact data, through a single-click feature, from corporate websites, personal blogs, social networks, SEC filings and more.
  • Broadlook's proprietary linguistic pattern matching algorithms verify and score relevant contact information, identifying names, job titles, email addresses, physical addresses and other types of company and contact data.
  • The Salesforce Platform integration makes the data visible via an easily-installed Visualforce component, allowing users to quickly identify relevant company information as well as create new leads or contacts from the information provided by Profiler in Salesforce or other data destinations, platforms and applications.
  • Profiler's auto-profile feature enables Users to gather just-in-time contact data as records are created in Salesforce.

Dreamforce 2013 is the world's largest vendor technology conference, and expects more than 120,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Resources

About the AppExchange

The Salesforce AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marked through salesforce.com's AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.       

About RingLead

RingLead is a salesforce.com ISV partner that provides data quality applications to users of the Salesforce Platform. For more information, please visit: www.RingLead.com.

About Broadlook

Broadlook Technologies, Inc. develops innovative data quality solutions that enable fast capture of contacts, the import, cleansing and maintenance of contact lists, and the automatic discovery of relevant updates designed to keep list data accurate and provide reliable, just-in-time quality information to today's leading CRM, Sales, Marketing Automation Systems, Recruitment and B2B data providers and consumers. www.broadlook.com

SOURCE RingLead, Inc.

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