Ricoh VP of Strategic Marketing Terrie Campbell to present at Argyle's CMO Leadership Forum: Spotlight on B2B Marketing
Campbell to detail how Ricoh changed its brand perception from the inside out
ATLANTA, Oct. 29, 2014 /PRNewswire/ --
WHO: Ricoh Americas Corporation VP of Strategic Marketing Terrie Campbell will present a keynote at the Argyle Executive Forum's CMO Leadership Forum: Spotlight on B2B Marketing (Atlanta)
Terrie Campbell is a veteran of the document and information technology industry with a focus on helping organizations of all sizes make information work for them in today's new world of work. This means enabling employees to access – from anywhere and at any time – the information needed to make critical business decisions. Campbell is responsible for the strategy, direction and execution of Ricoh's information mobility approach, as well as key vertical marketing strategies and programs, for both direct and dealer channels.
WHAT: Branding from the inside out
When Ricoh began its transition from a product business to a services-led model, the marketing team faced two challenges: changing its brand perception and creating awareness and relevance with customers and prospects. But before they could change customers' perceptions, the marketing team knew they had to change employees' perceptions first. Discover how the Ricoh marketing team helped educate and reinvent Ricoh's workforce empowering employees to rally around new messaging; have confidence in how Ricoh is making information work for its customers; then extend that messaging to prospective customers through thought leadership content on WorkIntelligent.ly.
WHERE: Atlanta, GA - Attendees will be notified of the exact location upon registering.
WHEN: Thursday, October 30, 2014 from 9:05 to 9:40 a.m.
Event is invitation only. To request an invite, please visit here.
For details on Ricoh's full line of products, services and solutions, please visit http://www.ricoh-usa.com.
| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,195 billion yen based on the IFRS accounting standard (approx. 21.3 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/.
© 2014 Ricoh Americas Corporation. All rights reserved. All other referenced product names are the trademarks of their respective companies.
Contact:
John Greco
Ricoh Americas Corporation
(973) 882-2023
[email protected]
Jill Searl
Brodeur Partners
(603) 559-5824
[email protected]
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SOURCE Ricoh Americas Corporation
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