Resound Marketing Principal Kevin McLaughlin will Moderate Press Panel at Princeton Entrepreneurs' Network National Conference

PRINCETON, N.J., May 19 /PRNewswire/ -- Resound Marketing (www.resoundmarketing.com), an integrated marketing and PR agency focused on helping clients "make some noise," today announced agency Principal and Co-Founder Kevin McLaughlin will moderate a Press Panel during the Princeton Entrepreneurs' Network (PEN) Annual Conference to be held on Princeton University Campus on Friday, May 28.  The event, which starts at 10:00 AM, is open to the public with registration available online or at the door.

Reporters participating in the PEN Press Panel include:

• April Joyner, Reporter for Inc. Magazine and regular contributor to the "Elevator Pitch" column
• Maisha Walker, President of Messagemedium and writer of Inc.com's most popular blog The Internet Strategist
• Tony Hagen, daily newspaper veteran and Assignment Editor with The Times of Trenton
• JP Ruth, Staff Writer with New Jersey's popular statewide business journal NJBiz

"First-time and seasoned entrepreneurs, alike, recognize the power of public relations as a cost-effective way to promote their emerging companies. They all have the passion and domain expertise to tell their story in a compelling way – having pitched their businesses numerous times to prospective investors, customers, and partners – but often need a little guidance about how to turn that knowledge and enthusiasm into media placements themselves," explained McLaughlin. "This press panel was organized to provide entrepreneurs with media relations insight from the people actual writing the stories, to ultimately help them hone their pitching skills and achieve greater PR success."

With representatives from various media segments, this press panel promises to provide insider perspective and recommendations on pitching protocols, compelling storylines, and other best practices, which can be applied to virtually any media outlet to increase an entrepreneur's media placement success rate. For more information, visit PEN Annual Conference online.

About Kevin McLaughlin

Principal and Co-Founder of Resound Marketing, Kevin McLaughlin is a media expert with over 12 years experience in public relations and promotions for clients across a range of industries -- from green business and professional services, to technology and consumer products, to non-profit and healthcare. In leading the Resound team, Kevin works primarily with emerging companies to help them elevate awareness, strengthen market positioning, and generate customer leads by integrating PR with other marketing initiatives. A graduate of Princeton University, Kevin has developed and managed marketing campaigns for several Princeton alumni-formed ventures, including 2tor, Root Orange, TerraCycle, Intellilink, Jango, and ePrep among others.  As an expert resource, Kevin has been quoted on marketing strategies and best practices by The Associated Press, U.S. News & World Report, ABC News, CNN, Entrepreneur, PR News, Start-Up Nation, and other national media. 

About Resound Marketing

Through results-driven PR and marketing programs, Resound Marketing helps clients "make some noise," and grab the attention of customers, partners, and the press. We're experts in delivering strategic marketing plans, high-impact press coverage, compelling copywriting, trade show & event planning, and social media marketing. Resound clients range from startups and small businesses to national brands, offering products and professional services in a range of industries – spanning tech & mobile, green, babies & kids, boomers & seniors, healthcare, financial services, consulting, and more. Don't need a full PR program? We also offer a wide range of short-term project options, PR toolkits, training, and seminars. For more, visit www.resoundmarketing.com.

SOURCE Resound Marketing

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