Request for Proposal (RFP): Needle seeks public relations agency of record
Responses due: July 8, 2015, 5:00 p.m.
SILICON SLOPES, Utah, June 19, 2015 /PRNewswire/ --
I. Company Overview
Needle endeavors to humanize the digital experience by helping online businesses deliver more authentic interactions with their consumers. Founded in 2010, Needle quickly ascended to its leadership position in advocate-powered customer experience (CX) through harnessing the power of real people and their passion for products and brands. Our software identifies online customers who need help making a purchase decision and matches them, real-time, with certified advocates who have first-hand knowledge of the products they're considering. The result is a truly awesome customer experience that increases affinity between consumers, advocates and the online businesses they represent. Needle is a privately held company based in the burgeoning technology hub of Silicon Slopes, Utah.
Needle has more than 50 clients across most major e-commerce industries. Clients include Coach, American Apparel, Stance, Carhartt, Nikon, Reebok, TaylorMade, Brownells, Overstock.com, Norwegian Cruise Line and hhgregg. For more information, visit www.needle.com.
II. Fast Facts
- Needle has assembled a community of more than 40,000 advocates in all major verticals
- In 2014 alone, Needle powered 2.6 million live interactions and delivered more than $302 million incremental sales for Needle clients
- On average, when Needle-certified advocates engage with just 1% of an online retailer's site traffic, they drive 8-12% of total site revenue and deliver an average CSAT of 9.3 and NPS of 70+.
III. Agency Selection Criteria
Needle is more than just a rapidly growing technology startup (though, we're that, too). We're creating a category. This isn't online chat as brands and consumers know it. We're carving out a new space that will help define the next wave of e-commerce. We're not a "me too" technology, and we're not looking for a "me too" PR agency. We're looking for someone to help us enhance Needle's industry and brand awareness. If you think you have what it takes and want to throw your hat in the ring with a company that's doubling in size year over year, send us your proposal!
IV. Timeline
| RFP release date |
June 19, 2015 |
| RFPs due to Jenna Cason by 5:00 p.m. ET |
July 8, 2015 |
| Selection of finalists |
July 14, 2015 |
| Final team presentations |
July 22-24, 2015 |
| Contract negotiation |
July 29, 2015 |
| Start date for new agency |
August 3, 2015 |
For questions or submissions, contact:
Jenna Cason
Head of Corporate Communications
[email protected]
SOURCE Needle
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