Reportlinker Adds the Top-up Shopper Mission 2010; Frozen Foods Focus

NEW YORK, May 27 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Top-up Shopper Mission 2010; Frozen Foods Focus

http://www.reportlinker.com/p0201018/The-Top-up-Shopper-Mission-2010-Frozen-Foods-Focus.html

Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers' motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.

Evolution's report also goes beyond market and shopper analysis to offer additional detailed analytics relating to frozen foods top-up shoppers, and how they compare to the average top-up shopper.

The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how frozen foods performs in relation to others, drawing key learnings and opportunities for growth. The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents. Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Understand the size and value of the top-up market in the UK. Recognise the role and profile of the top-up shopper in the UK food and grocery market.

Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store. Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.

Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing. Find out which methods of shopper marketing are the most effective with top-up shoppers.

Review the key drivers of change, major innovations and trends shaping the top-up market

In addition to extensive coverage of the top-up market and shopper motivations and behaviours, 'Frozen Foods Focus' will help your business identify specifically how frozen foods performs in relation to other categories in the top-up market.

Review the profile of frozen foods top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend. Compare and contrast the views of frozen foods top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.

Ascertain the performance of the frozen foods top-up market across the different UK retailers and channels, and identify opportunities for growth. Recognise complementary categories for top-up shoppers who buy frozen foods. Discover the different circumstances in which shoppers buy frozen foods as part of their top-up shop.

The top-up market

Market size

Retailer top-up visitor penetration

Big Four retailers share of last top-up shopping visit

Categories shopped

Drivers and trends

The macro environment

Trends from abroad

Innovations

The top-up mission at a glance

Penetration

Purpose

Timing and frequency

Spend

Budgeting

Shopping lists

Top-up shopper behaviour

The path to purchase

Top-up shopper behaviour: store choice

Retailer share of most recent visit

Channel share of most recent visit

Drivers

Drivers - proximity to home

Drivers - value

Drivers - access/parking

Drivers - range

Drivers - newness and excitement

Drivers - non-food

Top-up shopper behaviour: basket or trolley selection

Share

The influence on spend

Scope for innovation

Top-up shopper behaviour: the in-store journey

Store traffic

Top-up hotspots

'Perimeter road' layout

Fresh food layout

C-store layout

Need driven layout

Shopper mindset - modality

Shopper mindset - time constraints

Shopper mindset - mental budget

Shopper mindset - consumption mindset

Top-up shopper behaviour: category selection

Categories shopped

Pivotal categories

Top-up shopper behaviour: product and brand selection

Merchandising

Pricing

Promotions

Brand loyalty and repertoire

Packaging

Off-shelf displays

The Top-up mission: Frozen Foods focus

Key findings

Penetration by demographic

Frequency

Spend

Retailer share of last trip

Channel share of last trip

Big four share of last trip

Product accompaniments

Mission purpose

Day of week

Number of items bought versus planned

Shopper responsibilities

Geographic region

Use of shopping list

Modality

Budgeting

Drivers of store choice

Carriage medium

Shopper marketing initiatives

Retailer top-up profiles

Asda top-up shopper penetration

Asda shopper proposition

The Co-op shopper proposition

Marks and Spencer shopper proposition

Morrisons top-up shopper penetration

Morrisons shopper proposition

Sainsbury's top-up shopper penetration

Sainsbury's shopper proposition

Tesco top-up shopper penetration

Tesco shopper proposition

Waitrose shopper proposition

Discounters shopper proposition

Symbol groups

Methodology

Methodology

Quantitative research - survey

Qualitative research - accompanied shops

Qualitative research - focus groups

Glossary

To order this report:

Food Retailing Industry: The Top-up Shopper Mission 2010; Frozen Foods Focus

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

SOURCE Reportlinker

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED