Reportlinker Adds Strategies for future growth in Africa's mobile market

NEW YORK, April 6 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Strategies for future growth in Africa's mobile market

http://www.reportlinker.com/p0184561/Strategies-for-future-growth-in-Africa's-mobile-market.html

The African mobile market has been a resounding success in its first decade of existence thanks to the brilliance, diligence and doggedness of mobile operators. However, as this decade draws to an end, the dynamics of the market are changing. Gone is the pent-up demand that awaited mobile operators in 2000. Instead most mobile operators now face an intense competitive environment to win new customers, explore new product/service opportunities and make profits. Faced with this reality, operators in Africa must update their strategies to cope with the changing mobile telecoms landscape.

Executive summary

In a nutshell

Ovum view

The African mobile market remains a good place to invest

Operators must get the strategy right

Key messages

Market opportunities

Success so far

Mobile opportunities galore

Mobile voice market is not yet saturated

Mobile data/content: a harvest awaits

Mobile money: banking for the unbanked

Mobile Internet access: helping Africa to bridge the digital divide

Wholesale services: enabling connectivity across Africa

Business ICT services: boosting business performance across Africa

Consumer ICT services: serving the man on the street

Social/technological projects: the benevolent operator

National ICT projects: empowering governments to serve the people

The challenges in Africa

Poverty

Illiteracy

Politics, regulation and security

Infrastructural limitations

Preparations for the future

A broader mindset

Emphasis on the big picture

The need for a proactive strategy

Time to tweak the operator's organizational motive/structure

Internalizing good customer relations

A 'land grab' strategy has its downsides

Learning from western supermarkets

Africa still arouses interest from investors

Strategies for success in Africa

A framework for future growth

Understand your customers

The customer-focused operator

Diversify mobile away from an FMCG

Rethink the prepaid model – migrate to a hybrid model

Operational excellence

Decision time: to be LEAN or to be SMART?

Optimize role in the value chain

Time to change the conservative approach to network management

Embrace alternative energy sources

Seek partnerships

Define clear rules of engagement for partners

Woo content developers and service providers

Partner with non-telecoms companies, local entrepreneurs and local governments

Product and services innovation

Turn challenges into opportunities

Embrace an open, collaborative innovation environment

Motivate staff to innovate and create the right teams for innovation

Engage with the government

Campaign for favorable policies

Align operations with government development strategies

List of Tables

Table 1: Operator models in the African mobile market

List of Figures

Figure 1: Revenue and connections forecasts for Africa

Figure 2: Africa's mobile opportunities roadmap

Figure 3: The operator's network can support more than voice services

Figure 4: Voice will continue to dominate mobile revenues in Africa

Figure 5: Internet forecasts for Africa

Figure 6: Africa to be swamped by international fiber connections

Figure 7: The African mobile operator of the future

Figure 8: Comparison of mobile operators and supermarkets

Figure 9: Future strategic framework for operators in Africa

Figure 10: What your billing platform should do for you

Figure 11: The mobile value chain – how to position for efficiency

Figure 12: Partnership guidelines for operators and third parties

Figure 13: A typical community phone centre in Africa

Figure 14: Mobile devices will dominate Internet access in Africa

To order this report:

Mobile Telephony Industry: Strategies for future growth in Africa's mobile market

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