Reportlinker Adds Products and Ingredients for Heart Health Consumer Groups 2009 - Health Issues, Global Trends, B2B and B2C Innovations

NEW YORK, Feb. 18 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Products and Ingredients for Heart Health Consumer Groups 2009 - Health Issues, Global Trends, B2B and B2C Innovations

http://www.reportlinker.com/p0178059/Products-and-Ingredients-for-Heart-Health-Consumer-Groups-2009-Health-Issues-Global-Trends-B2B-and-B2C-Innovations.html

Executive Summary

This report looks at the market for consumer heart health nutritional products used by consumers for disease risk factor reductions, potential preventions, managing mild conditions.

The Health Issues

In 2020, coronary heart disease will be the leading cause of death and disability and the number one cost in society. This is one of the largest risks factors for the human race to end as the 'new dinosaurs' – extinction – due to our own lifestyle. Cardiovascular diseases include among other arthrosclerosis, coronary artery disease, hypertension, peripheral vascular disease, coronary heart disease (CHD). In the global supermarket heart health interested consumers, by health statistics, represent approximately 2 billion people and there are lots of New Product Development opportunities for food and supplement companies; both globally, as well as more regional or niche oriented. Functional foods are relevant for people with moderate increased cholesterol levels and mild hypertensions.

Generally proactive products for people with healthy levels of cholesterol and blood pressure make good sense in order to prevent future health problems, which typically escalate when ageing. In heart health management a diversity of biomarkers and indications are identified as this is the most widespread health issue worldwide. The market analysis covers segments such as nutrition for beverages, dairy products, snacks, bakery, dietary supplements and others. Typically, practitioners refer patients to dieticians, but also this group has problems in influencing to a sufficient degree – and they lack solutions and variety of consumer products to recommend People with too high blood LDL cholesterol will benefit from low cholesterol food, but it will not be sufficient for the necessary blood cholesterol decrease. Therefore, cholesterol-lowering drugs and foods combined with cholesterol low foods are potential solutions. For example, a person with total cholesterol of 300 mg/dL has a greater risk than someone with total cholesterol of 245 mg/dL in spite of the fact that everyone with total cholesterol greater than 240 is considered high-risk Abdominal obesity is a strong independent risk factor as well as high BP is a key risk factor for lifestyle-related heart disorders. The waist-hip ratio is a better predictor of heart disease risk than waist measurement alone and even mild hypertension, i.e. below 140 mm Hg, is relevant to assess dietary attention.

Table of Content

Executive Summary . 4

The Health Issues .... 4

The Consumer Products ..... 5

Market ..... 7

Ingredient Findings . 8

List of Figures and Tables .14

Introduction ...........15

Heart Health – A Life Quality Issue 17

CVD Risk Factors ....19

Overweight and Obesity ...21

Hypertension .........22

Cholesterol and Dyslipidemia ........23

Chronic Venous Insufficiency .........24

Metabolic Syndrome .25

Type II Diabetes .....26

Consumers Life Style, Health and Knowledge .....27

Consumer Consumption ...28

Polyphenols . 28

Salt .. 28

Omega Fatty Acids ............ 30

Consumer Categories 31

Market Trends .......33

Pharmaceutical Products ..37

Market Food and Supplement Products 38

Important Drivers for European Markets ...........41

Important Drivers for North American Markets .43

Product Categories .44

Regional differences .47

Beverages 49

Supplements ..........51

Snack Products .......53

Cereals .....54

Dairy .......55

Spreads and Oils ....56

Bakery .....57

Soups .......58

Ingredients and Bioactives for Cardio Health .....59

Analysis of Ingredient Usage in Hearth Health Products ..60

Vitamins ......... 60

Sweeteners .... 61

Sugars ............ 62

Sterols and Stanols ....... 63

Omega Fatty Acids ........ 64

Minerals ......... 65

Herbs 66

Fruits 68

Berries ............ 69

Flavanoids ...... 70

Fibres 71

Carotenoids .... 72

Other Phytochemicals ... 73

Ingredient Categories and Biomarkers . 74

Biomarkers ..... 75

Flavonoid intake . 75

Omega lipid uptake .......... 75

Astaxanthins ... 76

Beta Glucans Oat Brans . 78

B3 Vitamin – Niacin ....... 79

Cocoa Polyphenols and Xanthines ........ 81

CoQ10 ............ 83

Curcumin ........ 84

Fibres 86

Ginseng .......... 88

Green Tea Catechins ..... 90

Horse Chestnut 92

Omega 3 and 6 93

Phylloquinone Vitamin K1 96

MenaQuinone Vitamin K2 97

Potassium Salts 98

ProAnthoCyanidins (PACs) 99

Oligomeric ProanthoCyanidins (OPCs) 101

Phytosterols and Stanols 103

Soy Protein Isoflavones .. 105

Company Cases .... 106

Aromtech Ltd. 106

BerryPharma . 107

Bioreal AB ..... 108

Carotech ....... 109

Diana Naturals ............ 110

Dynadis SARL 111

Futureceuticals ........... 112

Fruitaceuticals ............ 113

Fluxome Sciences A/S .. 114

Horphag Research Ltd. 115

JTB – Just the Berries PD Corporation . 116

Naturex/Natraceutical 117

Proprietary Nutritionals Inc. .. 118

Provexis Ltd. . 119

Raisio Plc ...... 120

Regulatory Aspects . 121

USA – FDA claims ........ 122

Requirements for Health Claims Made in Labeling in US FDA 123

Europe .......... 125

Nutrition and Health Claims ......... 125

Food Supplements .......... 125

Labeling ..... 125

EFSA Scientific Panel .... 127

Global Regulations ....... 130

Hottest Research Areas .. 131

Nutritional Intervention . 131

Science Projects ... 132

EATWELL project .......... 132

Dictionary ............ 133

References ........... 134

Appendix A. ......... 135

Explanation of Various Regulatory Approvals .. 135

Scientific References ...... 137

List of Figures and Tables

Figure 1: Mortality Due to Heart Diseases in Europe Year 2000 ........ 18

Figure 2: Interrelation of the Most Serious Life Style Diseases .......... 22

Figure 3: Blood Pressure .... 23

Figure 4: Illustrates the Formation of Blood Vessel Plaques . 24

Figure 5: 4 Key Consumer Groups Reflecting Habits toward Health and Lifestyle .... 32

Figure 6: Characterisation of Main Nutrient Groups in 1000 Heart Health Products .. 34

Figure 7: Usage Growth in the 7 Dominating Nutrient Categories ...... 35

Figure 8: All Types of Heart Health Claims in 2009 .. 36

Figure 9: EU15 countries 1960-2000: Mortality 35-69Y ...... 42

Figure 10: Distribution of All Heart Healthy Retail Products Launched in 2008-2009 45

Figure 11: Distribution of 150 Cholesterol Lowering Products into Categories ......... 46

Figure 12: Distribution of 120 Circulation Supporting Products ......... 46

Figure 13: Distribution of 90 Products for Reducing Stroke Risk – (NA) .... 47

Figure 14: Distribution of Only 10 New Products Addressing Blood Pressure ........... 47

Figure 15: Annual Launch Activity of Blood Pressure Foods and supplements (%) ... 47

Figure 16: Share of Heart Health Products Compared by Regions (%) ..... 48

Figure 17: Share of Cholesterol Reducing Products Compared by Regions (%) ....... 49

Figure 18: Share of Circulation Improving Products Compared by Regions (%) ...... 49

Figure 19: Relative Vitamin Usage No in 1000 Heart Healthy Products ...... 61

Figure 20: Relative Sweetener Usage No in 1000 Heart Healthy Products . 62

Figure 21: Relative Sugar Usage No in 1000 Heart Healthy Products . 63

Figure 22: Relative Sterols and Stanols Usage No in 1000 Heart Healthy Products .. 64

Figure 23: Relative Omega Fatty Acids Usage No in 1000 Heart Healthy Products ... 65

Figure 24: Relative Minerals Usage No in 1000 Heart Healthy Products .... 66

Figure 25: Relative Herbal Usage No in 1000 Heart Healthy Products 68

Figure 26: Relative Fruit Usage No in 1000 Heart Healthy Products … 69

Figure 27: Relative Berry Usage No in 1000 Heart Healthy Products .. 70

Figure 28: Relative Flavanoid Usage No in 1000 Heart Healthy Products … 71

Figure 29: Relative Fibre Usage No in 1000 Heart Healthy Products .. 72

Figure 30: Relative Carotenoid Usage No in 1000 Heart Healthy Products . 73

Figure 31: Relative Others Antioxidants Phytonutrients Usage in Heart Healthy Products …. 74

Table 1: Millions of Consumers with Heart Health Problems in Europe and US 1999-2009 ……… 18

Table 2: Risk of Acute Myocardial Infarcts Associated with Overall Risk Factors …… 20

Table 3: Factors, which Can or Cannot be Modified through Various Interventions .. 21

Table 4: Risk and Functional Factors Related to Nutrition …. 21

Table 5: Top 10 Co-morbidities of Obesity Related Diseases ………… 22

Table 6: Prevalence of Total Cholesterol > 200mg/dL in Major Markets (000s) ……. 24

Table 7: Projections for World Population with Diabetes …… 27

Table 8: Consumer Awareness of Various Nutrients (% of respondents) … 28

Table 9: Estimates of Polyphenol Consumption …….. 29

Table 10: Claims on All Heart Health Consumer Products Launched .. 34

Table 11: Change in Claims Popularity in Heart Health Nutrition ……. 36

Table 12: Global Market Values 2008 and Forecast for Next 5 Years Million USD ….. 40

Table 13: Changes in Supplement Market Conditions Toward Condition Specific ….. 40

Table 14: Consumer Awareness of Nutrients (% of respondents) …… 41

Table 15: % of Consumers in Europe Concerned About Health ……… 42

Table 16: The Typical US Consumer is Controlling Diet for Health ….. 44

Table 17: How Drug Categories Work ……. 60

Table 18: Cardio Healthy Compounds in the most Popular Fruits ( Raw) … 69

Table 19: Cardio Healthy Compounds in the Most Popular Berries (Raw) .. 70

Table 20: How Some Ingredient Categories Work …. 75

Table 21: B Vitamins and Their Role in Human Health . 80

Table 22: Dosage Studies on Cocoa Flavanoids (CF) . 82

Table 23: Dosage Studies on GTE / EGCG . 91

To order this report: Functional Food Industry: Products and Ingredients for Heart Health Consumer Groups 2009 - Health Issues, Global Trends, B2B and B2C Innovations

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