Reportlinker Adds Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

NEW YORK, June 21 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

http://www.reportlinker.com/p0207240/Innovations-in-Soft-Drinks-Opportunities-in-detox-anti-energy-and-appetite-suppressing-drinks.html

Soft drinks are non-alcoholic, carbonated as well as non-carbonated beverages and can be classified into seven categories. The global soft drinks market was valued at $479bn in 2009 and is projected to grow at a CAGR of 3.1% to reach $556bn in 2014. In Western Europe and the US, the soft drinks market is fairly matured, registering a moderate growth rate. Emerging markets such as Russia, China, Brazil and Mexico will play critical role in the development of global soft drinks industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure. Naturally functional and indulgence are the emerging trends in innovation and NPD in soft drinks market. Ethical concerns are driving innovation and NPD in packaging material and technologies.

The report contains a summary of the important and novel soft drinks launched between 2006 and 2009 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the soft drinks market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in soft drinks.

Key features of this report

• Dynamics of the major soft drinks markets during the period 2009–14.

• Key trends, market drivers and resistors to the growth of global soft drinks markets.

• NPD and innovation trends in the major soft drinks markets based on the analysis of growth in major categories and sub-categories.

• Analysis of innovative new soft drinks launched between 2006 and 2009 from the data sourced from Product Launch Analytics.

Scope of this report

• Predict future growth areas in soft drinks based on this report's forecasts to 2014 of market value by category and sub-category in Europe, North America and Asia-Pacific.

• Identify key trends that are shaping the soft drinks market and examine the key market drivers to 2014 detailing trends in innovation, packaging and product tags.

• Improve the targeting and effectiveness of your NPD strategy using this report's analysis of products launch data of over 6,000 product launched between 2006–09.

• Learn from the NPD and innovations in the global soft drinks markets to replicate their successes effectively in the future growth markets.

Key Market Issues

• Health claim regulations – The implementation of Article 13 health claim regulations in EU may adversely impact innovations and NPD in soft drinks, as manufacturers will need to bear additional expense for scientifically proving the health claims before launching a new product in the market.

• Health concerns in carbonates – Consumption of carbonated soft drinks containing HFCS is directly related to health problems such as obesity and diabetes, which is a primary reason for their declining sales in the developed markets such as the US. Soft drinks manufacturers are therefore required to add low calorie sweeteners such as stevia and fortify their products with vitamins and minerals to position them as 'good-for-health'.

• Consumers saying 'no' to artificial additives – Artificial ingredients such as such as aspartame (artificial sweetener) may cause certain cancers while some permitted artificial colors are associated with hyperactivity and diseases such as ADHD among children. Not only food and drugs authorities, but also consumer groups in the developed markets such as the US and the UK are largely discarding food and drinks containing artificial additives and instead demanding 'All Natural' products.

• Biodegradable packaging – The soft drinks manufacturers rely heavily on recyclable but non-biodegradable PET bottles. But they are facing regulatory pressure for using biodegradable material in their product package. This shift will increase operating cost of manufacturers and create pressure on their margins.

Key findings from this report

• Asia-Pacific recorded the highest number of product launches (growing at a CAGR of 9.0% during 2006–09) with a share of 33.8% in NPD globally in 2009. Asia-Pacific ranks second only to North America with 31.0% of soft drinks launches made in Asia-Pacific classified as innovative in 2009.

• The 100.0% fruit juice (not from concentrate) will register the highest growth among all soft drinks sub-categories during 2009–14 driven by an increase in consumer preference for natural drinks for their high level of antioxidants and freshness.

• Of all the innovative products launched through 2006–09, 75.3% were innovative in terms of formulation and only 12.3% were innovative in terms of positioning. Health/wellbeing continues to be a key driver of formulation launches.

• Bottles have been commonly used for packaging purpose in soft drinks industry through 2006–09, accounting for a share of 41.0% in all the new launches made globally in 2009. The use of cans as a packaging format in soft drinks has declined ever since the advent of PET bottles.

• Among the top 20 tags, private label registered the highest increase in share in 2009, about 2.5 times (2.6 percentage points) over 2006 partly led by recession with consumers trading down and spending more on off-premise consumption. Moreover, own label manufacturers are strategically enhancing the ubiquity of their beverages by penetrating fast food and garage forecourt chains.

Key questions answered

• What are the key drivers and resistors to the growth of global soft drinks markets?

• What key consumer trends are driving NPD and innovations in soft drinks?

• What are the key growth opportunities within the soft drinks market?

• What was the market size of the global soft drinks market by value in 2009 and what will be the market size of the global soft drinks market during 2009–14?

• Which soft drinks categories and sub-categories will achieve the highest value growth during 2009-14?

Table of Contents

Innovations in Soft Drinks

Executive summary 12

Growth opportunities in the soft drinks market 12

Innovation and new product development 13

Key trends and product examples 14

Chapter 1 Introduction 16

What is this report about? 16

The market defined 17

Report structure 18

Chapter 2 Growth opportunities in the soft drinks market 20

Summary 20

Introduction 21

Global soft drinks market value overview 21

Soft drinks market by geography 23

Soft drinks market value by country 24

Global soft drinks market value by category 26

Global soft drinks market value by subcategory 28

The soft drinks market in Western Europe 30

The soft drinks market in the US 34

The soft drinks market in Japan 36

Emerging markets 38

Chapter 3 Innovation and new product development 42

Summary 42

Introduction 43

Innovation type 43

Regional analysis 44

Asia Pacific 45

Japan 47

China 49

Europe 52

UK 54

Germany 56

Russia 60

North America 63

US 64

Latin America 68

Mexico 69

Category analysis 72

Category overview 72

Performance analysis of soft drinks categories based on new product launches during 2006–09 73

Carbonates 74

Unconventional flavors in carbonates 74

Healthy carbonate variants 76

Functional drinks 78

Hybrid energy drinks 78

'Natural' energy drinks 79

Energy drinks promoting mood and mind health 80

Nutricosmetics for skincare 81

RTD tea and coffee 83

Juices 85

Bottled water 88

Functional bottled water 89

Exotic fruit-flavored bottled water 93

Concentrates 94

Smoothies 96

Packaging analysis 98

Packaging overview 98

Bottles 98

Cans 102

Changing positioning in soft drinks 103

Flavor trends 105

Chapter 4 Key trends and product examples 108

Summary 108

Introduction 109

Health and wellness 110

Article 13 health claims legislation 111

Increasing focus on preventive healthcare 111

Functional soft drinks 113

Weight management soft drinks 114

Nutraceuticals for heart health 118

Wellness 120

Mental stress 120

Beauty drinks 121

Detoxification (detox) drinks 123

Pretox drinks 124

Soft drinks fortified with antioxidants 125

Beverages promoting digestive and immune health 126

Daily-dosage beverages 128

'Natural' soft drinks 129

Growing demand for 'natural' beverages 129

Sports and energy functional drinks 131

Anti-energy/relaxation drinks 134

Indulgence 135

Drinks with exotic flavors 135

Food ingredients used in soft drinks 136

Ethics 137

Provenance 138

Organic drinks 138

Sustainable and convenient packaging 139

Chapter 5 Conclusions 144

Key trends for the future 144

1 – 'Natural' functionality 144

2 – Health claims 144

3 – Emerging markets 146

4 – Indulgence/premium 146

5 – Sustainable packaging 146

6 – Private labels 147

Appendix 148

Index 148

List of Figures

Figure 2.1: Global soft drinks market value ($bn), 2 22

Figure 2.2: Global soft drinks market value by region ($bn), 2009–14 24

Figure 2.3: Top 10 soft drink markets by value ($bn), 2009–14 26

Figure 2.4: Soft drinks market value by category (%), 2009–14 27

Figure 2.5: Soft drinks subcategories with fastest growth projections (%), 2009–14 30

Figure 2.6: Share of major countries in Western European soft drinks market by value (%), 2009 33

Figure 2.7: Performance of select emerging markets for soft drinks, 2009–14 39

Figure 3.8: Share of soft drink launches by innovation type (%), 2006–09 44

Figure 3.9: Share of soft drink launches by region (%), 2006–09 45

Figure 3.10: Share of soft drinks launched by category in Asia Pacific (%), 2006–09 46

Figure 3.11: Pokka Kirei no Ajiwai 48

Figure 3.12: Thorpedo sports drink 49

Figure 3.13: Share of soft drinks launched by category in China (%), 2006–09 50

Figure 3.14: Dazhai Walnut Drink and Zhili Walnut Powder 52

Figure 3.15: Share of soft drinks launched by category in Europe (%), 2006–09 53

Figure 3.16: Share of soft drinks launched by category in the UK (%), 2006–09 56

Figure 3.17: Share of soft drinks launched by category in Germany (%), 2006–09 57

Figure 3.18: Voelkel and Albi Bio 59

Figure 3.19: Diva's The Beauty of Nails and Hair and Shining Eyes 61

Figure 3.20: Bjni Classic carbonated mineral water 62

Figure 3.21: Share of soft drinks launched by category in North America (%), 2006–09 64

Figure 3.22: Share of soft drinks launched by category in the US (%), 2006–09 65

Figure 3.23: Muscle Milk Refuel protein shot 66

Figure 3.24: FastShot A.M. Awake and P.M. Relax 67

Figure 3.25: LIV agave nectar soft drink 68

Figure 3.26: Share of soft drinks launched by category in Latin America (%), 2006–09 69

Figure 3.27: Share of soft drinks launched by category in Mexico (%), 2006–09 70

Figure 3.28: New product launches in soft drinks market by category (%), 2009 73

Figure 3.29: Performance analysis of soft drinks categories based on new product launches during 2006–09 74

Figure 3.30: Pepsi Azuki and Shiso and Pepsi Ice Cucumber 75

Figure 3.31: Mary Jane's Relaxing Soda 76

Figure 3.32: Sprite Green and Pepsi Raw 77

Figure 3.34: Java Monster Chai Hai, Lo-Ball and Nut-up 79

Figure 3.35: Sambazon Amazon Energy 79

Figure 3.36: Ajmera Coco Energy 80

Figure 3.37: Potion Herbal Remedy energy shots 81

Figure 3.38: Saan Placenta-Pro 30,000 Orange, Go Girl GLO vitamin enhanced energy drink and Skinny Beach Sticks food supplement sticks 82

Figure 3.39: Vida Tea, a mojito-flavored sparkling tea 84

Figure 3.40: AGF Blendy Kaoru Back RTD coffee 85

Figure 3.41: Carrefour Fermented Turnip Juice and Bravo Friscus apple juice with cranberry and active bacterial culture 86

Figure 3.42: Tree Top Trim Enlightened Fruit Beverage 87

Figure 3.43: AGV Grass Jelly Drink, Doikham Fruit Juice Grass Jelly and Yeo's Grass Jelly Drink 88

Figure 3.44: H.A.R.D. Nutrition Functional Water Systems and JT Fragra Water 90

Figure 3.45: SoBe Lifewater vitamin-enhanced water beverage and Pique Energy Water 91

Figure 3.46: Beauty Spring Water and Melodian H2 Suiso Mizu no Chikara 92

Figure 3.47: Hint flavored water and Skinny Water Crave Control Water 93

Figure 3.48: Prairie Naturals Morning Rise & Shine drink mix 94

Figure 3.49: Crystal Light LiveActive and Skin Essentials drink mixes 95

Figure 3.50: Nestle Beba 95

Figure 3.51: Smoove smoothies 96

Figure 3.52: Innocent Superfoods smoothie 97

Figure 3.53: Pocari Sweat in lightweight PET bottle 99

Figure 3.54: Oi O-Cha O-Matcha and Isotop Exprime with airtight lid 100

Figure 3.55: Juicina fruit drink in Tetra Wedge Aseptic bottle 101

Figure 3.56: Bawls Guarana high-caffeine soda in a can 102

Figure 4.57: Key trends in soft drinks market 109

Figure 4.58: Major drivers and resistors to the healthy soft drinks market 110

Figure 4.59: National healthcare expenditure in the US ($bn), 2004–18 112

Figure 4.60: Steaz Zero Calorie sparkling green tea 114

Figure 4.61: Trim-U liquid energy shot with hoodia gordonii 115

Figure 4.62: Lo-Gly low glycemic juice beverage and Haba Slim Energy with glucomannan 116

Figure 4.63: Coca-Cola Plus with catechin and Diet Coke Plus 117

Figure 4.64: BeneVia Therapeutic Nutrition concentrated 'natural flavored' fruit drink 119

Figure 4.65: Noni Maui premium seedless noni powder and Becel Pro-Activ for blood pressure 120

Figure 4.66: Beauty To Go! spring water 122

Figure 4.67: Borba Skin Balance Aqua-Less Crystalline powder drink mix 123

Figure 4.68: Alcohol Killer, a non-alcoholic refreshing drink, and Security Feel Better Digestif Drink 124

Figure 4.69: Alibi Active Pretox Drink 124

Figure 4.70: Lipton Orange Mint Tea & Purple antioxidant beverage 125

Figure 4.71: Pre Probiotic Enhancer and Taisho Livita Gluco Care Ryokucha with indigestible dextrin 127

Figure 4.72: Health Shot Immunity in blackberry flavor 128

Figure 4.73: RDA Organic 100% organic fruit juice 129

Figure 4.74: Zevia carbonated stevia supplement and Health Cola with organic agave nectar 131

Figure 4.75: Rosbacher Sport isotonic drink & Java Monster coffee and energy drink 132

Figure 4.76: Mountain Dew Voltage and SoBe Essential Energy 133

Figure 4.77: Tranquila Relaxation Shot 134

Figure 4.78: Red Light energy drink 135

Figure 4.79: Odwalla Wholly Grain! and Boots Delicious Smoothie 137

Figure 4.80: US Grown Tomato Juice 138

Figure 4.81: Betamix organic juice 139

Figure 4.82: Ito En Reito Bottle Kachiwari Lemon Georgia Gear Black and Gear Ice Coffee 140

Figure 4.83: Aquamantra natural spring water in biodegradable bottles 141

Figure 4.84: Native Water 100% natural spring water 141

Figure 5.85: Key future trends in the soft drinks market 145

List of Tables

Table 2.1: Global soft drinks market value ($bn), 2009–14 22

Table 2.2: Global soft drinks market value by geography ($bn), 2009–14 23

Table 2.3: Top 10 soft drink markets by value ($bn), 2009–14 25

Table 2.4: Soft drinks market value by category ($bn), 2009–14 27

Table 2.5: Global soft drinks market value by subcategory ($bn), 2009–14 29

Table 2.6: Soft drinks market in Western Europe* by category and subcategory ($bn), 2009–1431

Table 2.7: Share of major countries in Western European soft drinks market by value ($bn), 2009 32

Table 2.8: Soft drinks market in the US by category and subcategory ($bn), 2009–14 35

Table 2.9: Soft drinks market in Japan by category and subcategory ($bn), 2009–14 37

Table 3.10: Share of soft drink launches by innovation type (%), 2006–09 43

Table 3.11: Share of soft drink launches by region (%), 2006–09 45

Table 3.12: Share of soft drinks launched by category in Asia Pacific (%), 2006–09 46

Table 3.13: Share of top 10 product tags used in Japanese new product launches (% share), 2006– 09 47

Table 3.14: Share of soft drinks launched by category in China (%), 2006–09 50

Table 3.15: Share of top 10 product tags used in Chinese new product launches (% share), 2006– 09 51

Table 3.16: Share of soft drinks launched by category in Europe (%), 2006–09 53

Table 3.17: Share of top 10 product tags used in the UK new product launches (% share), 2006–09 54

Table 3.18: Share of soft drinks launched by category in the UK (%), 2006–09 55

Table 3.19: Share of soft drinks launched by category in Germany (%), 2006–09 57

Table 3.20: Share of top 10 product tags used in new juices launched in Germany (%), 2006–09 58

Table 3.21: Share of material used in soft drinks packaging in Germany (%), 2006–09 60

Table 3.22: Share of top 10 product tags used in Russia new product launches (% share), 2006–09 61

Table 3.23: Share of soft drinks launched by category in North America (%), 2006–09 63

Table 3.24: Share of soft drinks launched by category in the US (%), 2006–09 65

Table 3.25: Share of soft drinks launched by category in Latin America (%), 2006–09 69

Table 3.26: Share of soft drinks launched by category in Mexico (%), 2006–09 70

Table 3.27: Share of top 10 product tags used in Mexico new product launches (% share), 2006–09 71

Table 3.28: New soft drinks launches by category, 2006–09 72

Table 3.29: Top 10 package types used in new soft drink launches (%), 2006–09 98

Table 3.30: Top 20 tags on new soft drink launches (% of products with tag), 2006–09 103

Table 3.31: Top 20 flavors in new product introductions (% of new soft drinks launches), 2006–09 105

Table 4.32: Share of top 10 product tags used in new product launches globally (%), 2006–09 129

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Soft Drink Industry: Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

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