Reportlinker Adds Innovations in Ready Meals: Market drivers, NPD and alternative sales channels

NEW YORK, June 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Innovations in Ready Meals: Market drivers, NPD and alternative sales channels

http://www.reportlinker.com/p0203703/Innovations-in-Ready-Meals-Market-drivers-NPD-and-alternative-sales-channels.html

A ready meal is a type of convenience food that consists of a pre-packaged meal that needs little preparation. In 2009 the global market for ready meals was worth $71.6bn, with a projected CAGR of 3.9% to 2013. In the Western Europe and the US the ready meals markets are fairly mature and well-established with moderate growth rates. However, growth in the industry will primarily come from the key emerging markets such as China and Russia. Ready meals that provide health and indulgence benefits continue to provide a number of growth opportunities for manufacturers in developed markets. Ethical concerns relating to sustainable packaging and local sourcing of food are also having an impact on new product development (NPD) in ready meals.

The report contains a summary of the important and novel ready meals launched between 2006 and 2009 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the ready meals market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in ready meals.

Key features of this report

• Dynamics of the major ready meals markets during the period 2009–13.

• Key trends, market drivers and resistors to the growth of global ready meals markets.

• NPD and innovation trends in the major ready meals markets based on the analysis of growth in major categories and sub-categories.

• Analysis of innovative new ready meals launched between 2006 and 2009 from the data sourced from Product Launch Analytics.

Scope of this report

• Predict future growth areas in ready meals based on this report's forecasts to 2013 of market value by category and sub-category in Europe, North America and Asia-Pacific.

• Identify key trends that are shaping the ready meals market and examine the key market drivers to 2013 detailing trends in innovation, packaging and product tags.

• Improve the targeting and effectiveness of your NPD strategy using this report's analysis of products launch data of over 6,000 product launched between 2006–09.

• Learn from the NPD and innovations in the global ready meals markets to replicate their successes effectively in the future growth markets.

Key Market Issues

• Uncertain regulations: Uncertainties associated with the enforcement of Article 13 health claim regulation of EFSA in EU may decrease NPD and innovations in ready meals as manufacturers would require higher R&D spending before launching new product. Additionally, in case of functional ready meals that are already in the market but their health benefit claims are not yet approved by the EFSA, may require to be removed from the EU markets in case they fail to comply with Article 13 regulations.

• Rising consumer health concerns: ready meals manufacturers largely use trans-fat, sugar or salt as ingredients and preservatives in their products to keep them fresh for longer time periods. This has transpired into health concerns such as cardiovascular disease, obesity and hypertension.

• Ethical consumption: rising consumer concerns for environment and their preferences for locally sourced organic foods, specifically in the UK may compel ready meals manufacturers to reposition their product portfolios that are in line with such ethical eating.

Key findings from this report

• The global market for ready meals was valued at $71,551m in 2009, and forecast to grow at a CAGR of 3.9% during 2009–13 to reach $83,448m in 2013. The US is the largest ready meal market with revenues of $15,197m in 2009 globally. Though a matured market, most of the growth in value in the US will be driven by innovation in trans-fat free, low sodium/calories ready meals.

• Rise in working women population and reduced family sizes continues to be major growth drivers for convenience foods industry in the US and Europe.

• Health is the most important trend after convenience that is driving innovation in ready meals. Manufacturers are formulating ready meals with ingredients with specific health benefits, such as antioxidants and oats. In the US and Japan, ready meals that promote heart health have grown strongly.

• The most significant type of innovation in ready meals during 2006–09 was formulation that has been consistently used to create a point of difference for new product introductions.

• Europe is the largest market in terms of new product launches in ready meals globally, followed by Asia-Pacific and North America. Despite stringent food regulatory norms in Europe, during 2006–09 the region has outpaced NPDs in other markets globally.

Key questions answered

• What are the key drivers and resistors to the growth of global ready meals markets?

• What key consumer trends are driving NPD and innovations in ready meals?

• What are the key growth opportunities within the ready meals market?

• What was the market size of the global ready meals market by value in 2009 and what will be the market size of the global ready meals market during 2009–13?

• Which ready meals categories and sub-categories will achieve the highest value growth during 2009-13?

Table of Contents

Innovations in Ready Meals

Executive summary 10

Market drivers and resistors 10

Growth opportunities in ready meals 11

Innovation and NPD 12

Key trends and product examples 13

Chapter 1 Introduction 16

What is this report about? 16

The ready meals market defined 16

Report structure 17

Chapter 2 Market drivers and resistors 20

Summary 20

Introduction 20

Alternative sales channels 21

Online delivery systems 22

Independent specialized stores 23

Time restriction versus demand for quality 25

Longer commuting hours 26

Increased demand for quality/luxury 27

Declining household sizes 29

The evolution of the ageing population 29

Home delivery systems 30

Functional ready meals 31

Regulatory uncertainties 31

Europe - Articles 13, 13.5 and 14 31

Article 13 32

Article 14 33

Problems with the implementation of the regulation 33

Inadequate infrastructure 35

Chapter 3 Growth opportunities in ready meals 38

Summary 38

Introduction 38

Global ready meals market value 39

Value by country 41

Value by category 43

Performance of ready meals categories across regions 44

Value by sub-categories 45

Ready meals sub-categories' performance in Europe 46

Ready meal sub-categories' performance in Asia Pacific 47

Ready meals sub-categories' performance in North America 48

Emerging markets for ready meals 50

Chapter 4 Innovation and NPD 54

Summary 54

Introduction 54

Innovation type 55

Regional analysis 55

Europe 56

UK 57

Germany and France 59

The Netherlands 61

Asia Pacific 61

Japan 61

China 65

North America 67

US 68

Category analysis 71

Category overview 71

Frozen ready meals 73

Chilled ready meals 74

Dried ready meals 75

Canned ready meals 76

Packaging analysis 77

Box 78

Tray 78

Sleeve 79

Pouch 80

Bag 80

Claims and product tags 81

Chapter 5 Key trends in ready meals 84

Summary 84

Introduction 84

Convenience 85

Freshness 86

Convenience for parents and children 88

Health 89

Weight management 89

Natural 91

Functional ready meals 93

Indulgence 95

Traditional 95

Gourmet and luxury ready meals 97

'Ethnic' dishes 98

Ethical 100

Sustainable packaging 100

Provenance/traceability 101

Chapter 6 Conclusions 104

Key trends for the future 104

1 – Heritage/provenance 105

2 – Health claims 105

3 – Emerging markets 105

4 – Indulgence/luxury 106

5 – Aging population 106

Chapter 7 Appendix 107

Index 107

List of Figures

Figure 2.1: Bistro MD Gourmet Ready Meals 22

Figure 2.2: Cook Food Store 23

Figure 2.3: Recipease, Jamie Oliver 24

Figure 2.4: Impact of time restrictions and demand for quality on NPD in ready meals 25

Figure 2.5: Maple Leaf Simply Fresh refrigerated meal kit 27

Figure 2.6: Gastronaut - Chef prepared meals 28

Figure 2.7: Historic and forecast country market growth (%), 2003-13 36

Figure 3.8: Global ready meals market value ($m), 2009–13 40

Figure 3.9: Ready meals market value by country ($m), 2009–13 42

Figure 3.10: Performance of ready meals categories across regions ($m), 2009–13 45

Figure 3.11: High growth ready meals markets by sub-categories (%), 2009–13 46

Figure 4.12: Share of ready meals launched by region (%) 56

Figure 4.13: Weight Watchers - Chicken & Dumpling Casserole and Birds Eye Foods - Eat Positive product 58

Figure 4.14: Traffic-light labeling in the UK (Sainsbury) 59

Figure 4.15: Pierre Martinet - Mon Repas Sur Le Pouce 60

Figure 4.16: Fujicco - Calorie 1/3 Cut O-mame-san 64

Figure 4.17: Otsuka Mannan Gohan no Konigiri 64

Figure 4.18: Innovation types in North America (%) 67

Figure 4.19: Stouffer's Lean Cuisine Spa Cuisine Classics and McCain - Home Style Baby Cakes 69

Figure 4.20: Healthy Choice Café Steamers 70

Figure 4.21: SuperFoods and AC LaRocco's "healthy" pizza 71

Figure 4.22: Share of ready meals launches by category (%), 2006–09 72

Figure 4.23: Stouffer's Lean Cuisine's frozen panini sandwich 73

Figure 4.24: President's Choice Blue Menu frozen seafood entrée 74

Figure 4.25: Oscar Mayer Deli Creations' hot sandwich melts 75

Figure 4.26: Nagatanien ramen pasta tonkotsu carbonara 76

Figure 4.27: Stonyfield Organic YoBaby: 3 in 1 Meals with yogurt, fruit and vegetables 77

Figure 4.28: Plum Organics Kids frozen entrees 79

Figure 4.29: Jutro frozen chicken pot 79

Figure 4.30: Bella Baby organic frozen baby food 80

Figure 4.31: Kidfresh Grab + Go ready meal packs for children 82

Figure 5.32: Key trends in the ready meals market 85

Figure 5.33: Growth in NPD across ready meal categories (%), 2007–09 87

Figure 5.34: Freshly Wholesome Gourmet complete meal 88

Figure 5.35: Full Tank frozen vegetable-enriched children's entrees 88

Figure 5.36: Oven Delights Complete Lentil Meal 90

Figure 5.37: Bove's frozen 'all-natural' lasagna ('natural' ready meals) 91

Figure 5.38: Wellbeing black bean and brown rice multigrain rice ball 92

Figure 5.39: Oat-O-Life instant savory oats 94

Figure 5.40: Ready-to-cook meals from Sainsbury's 97

Figure 5.41: Bistro Chef-Prepared Meals Frozen Lighter Side Dinners 98

Figure 5.42: O'Hana House 'all-natural' bite-size won tons 99

Figure 5.43: Tastybaby: Stage 1 frozen organic baby food 101

Figure 5.44: Eat Local frozen prepared meals 102

Figure 6.45: Key future trends in the ready meals market 104

List of Tables

Table 2.1: Average occupants per household in major ready meals markets, 1990–2008 29

Table 2.2: Share of the population aged 65 and over in select markets, 2000–50 30

Table 3.3: Global ready meals market value ($m), 2009–13 39

Table 3.4: Ready meals market value by country ($m), 2009–13 41

Table 3.5: Global ready meals market value by category and sub-category ($m), 2009–13 43

Table 3.6: Performance of ready meals categories across regions ($m), 2009–13 44

Table 3.7: European ready meals market by sub-category ($m), 2009–13 47

Table 3.8: Asia Pacific ready meals market by sub-category ($m), 2009–13 48

Table 3.9: North American ready meals market by sub-category ($m), 2009–13 49

Table 3.10: Emerging markets for ready meals by value ($m), 2009 50

Table 4.11: Share of ready meal launches by innovation type (%), 2006–09 55

Table 4.12: Share of top 20 product tags used in Japanese new product launches (%), 2006–09 63

Table 4.13: Share of top 20 product tags used in Chinese new product launches (%), 2006–09 66

Table 4.14: Top 10 packaging on new ready meals launches (%), 2006–09 77

Table 4.15: Top 20 tags on new ready meals launches (% of products with tag), 2006–09 81

Table 5.16: Share of top 10 tags used in new launches globally (%), 2006–09 86

Companies mentioned

To order this report:

Cooked Food Industry: Innovations in Ready Meals: Market drivers, NPD and alternative sales channels

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Nicolas Bombourg

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