NEW YORK, Aug. 25 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0284567/Green-Consumers-in-India.html
Introduction
Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients' business decisions. This report looks at how environmentally conscious Indian consumers are, and how these attitudes translate into purchasing decisions and lifestyle behaviors.
Scope
*An examination of how environmentally conscious Indian consumers are, and how this translates into green behaviours
*An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
*A snapshot of India's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
*Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights
Indian consumers are highly aware of environmental problems and consider environmental damage as key threat to the world, with air and water pollution being the two key areas of concern for them.
The vast majority of Indian consumers follow energy saving practices in their homes but are less aware of the concept of green energy. If energy is provided in an ethical and environmentally friendly way, Indians are willing to shell out extra money for the same.
People in the age group of 18-34 years, females and urban dwellers display the most sustainable behavior, and are therefore likely to be more receptive to green marketing campaigns.
Reasons to Purchase
*Understand the factors that are driving the growth of green consumerism in India
*Project which sectors present the best opportunities for green products and services
*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 11
Domestic energy 11
Lifestyle and shopping 16
Travel and transport 20
Scores Benchmarking 25
Green behavioral trends 28
Domestic energy 28
Lifestyle and shopping 31
Travel and transport 34
APPENDIX 36
Methodology 36
Ask the analyst 37
Datamonitor consulting 37
Disclaimer 37
LIST OF FIGURES
Figure 1: Introduction 4
Figure 2: Attitudes and beliefs 5
Figure 3: Key environmental issues 6
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector-based ranking: potential to impact the environment 9
Figure 7: Adoption of green practices: energy 12
Figure 8: Adoption of green energy tariffs 13
Figure 9: Overall distribution of consumers by green score: energy 14
Figure 10: Green behavior by consumer segment: energy 15
Figure 11: Adoption of green practices: lifestyle and shopping 17
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 18
Figure 13: Green behavior by consumer segment: lifestyle and shopping 19
Figure 14: Adoption of green practices: travel and transport 21
Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 22
Figure 16: Overall distribution of consumers by green score: travel and transport 23
Figure 17: Green behavior by consumer segment: travel and transport 24
Figure 18: Country benchmarking: energy 25
Figure 19: Country benchmarking: lifestyle and shopping 26
Figure 20: Country benchmarking: travel and transport 27
Figure 21: Consumers' behavioral trends compared to 2010: energy 28
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 29
Figure 23: Behavioral trends by consumer segment: energy 30
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 31
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 32
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 34
Figure 27: Behavioral trends by consumer segment: travel and transport 35
To order this report:
Renewable energy Industry: Green Consumers in India
Renewable energy Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
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