Reportlinker Adds Global Online Advertising Industry

NEW YORK, March 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Online Advertising Industry

http://www.reportlinker.com/p092532/Global-Online-Advertising-Industry.html

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following format: Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 239 companies including many key and niche players such as 24/7 Real Media, Inc., AOL, Inc., Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 2

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

Online Advertising 3

Search Format 4

Display Advertising 4

Others 4

Classifieds and Auctions 4

Rich Media 4

Sponsorship 4

Referrals 5

Slotting Fees 5

E-mail 5

2. INDUSTRY OVERVIEW 6

A Curtain Raiser 6

The Market in and out of the Recent Recession 6

Table 1: Worldwide Advertising Market (2010): Percentage

Breakdown by Media - Television, Newspapers & Magazines,

Internet, Radio, Outdoor & Others and Cinema (includes

corresponding Graph/Chart) 7

Table 2: Global Online Search Market (2Q 2010): Percentage

Breakdown of Market Share by Leading Service Providers -

Google,Yahoo, Microsoft and Others (includes corresponding

Graph/Chart) 8

Year 2009 - Recording One of the Most Alarming Decline in

Industry 8

Table 3: Global Market for Online Advertising (QII 2009):

Breakdown by Sales Revenues for Leading Service Providers -

Google, Yahoo, Microsoft and AOL (In US$ Million) (includes

corresponding Graph/Chart) 8

Table 4: Global Market for Online Advertising (2009):

Percentage Breakdown of the Popularity of Marketing

Strategies - ROI Driven, Marketing Mix Strategy and Tried and

Tested Tactics (includes corresponding Graph/Chart) 9

Problems Faced by Service Providers in Monetizing Media Campaigns 9

Yellow Page Publishers Witness Increase in Revenues 9

Online Video Advertising - A Viable Growth Opportunity 9

Internet Usage- Increasing by the Day 10

Table 5: Global Internet Usage (2005-2010): Annual Breakdown

by Number of Users (Users in Million) (includes corresponding

Graph/Chart) 10

Table 6: Number of Internet Users by World Regions (2000 Vs.

2010) (includes corresponding Graph/Chart) 10

Table 7: World Internet Usage (2010): Percentage Share

Breakdown by Top 10 Countries -China, US, Japan, India,

Brazil, Germany, Russia, UK, France, Nigeria and Others

(includes corresponding Graph/Chart) 11

Table 8: Global Internet Penetration Rates (2010): Percentage

Breakdown by Leading Geographic Regions - North America,

Oceania, Europe, Latin America, Middle East, Asia and Africa

(includes corresponding Graph/Chart) 11

Competitive Scenario 12

Table 9: Global Internet Search Engines (2010): Percentage

Share Breakdown by Number of Searches for Google, Yahoo!,

Bing, Baidu, Ask, AOL and Others (includes corresponding

Graph/Chart) 12

Table 10: Worldwide Online Social Network Ad Spending in US$

Million for Years 2006 through 2011 (includes corresponding

Graph/Chart) 12

Current Spotlight 12

Market Dynamics 13

Online Advertising Expenditure Goes Up 13

Global Market Analysis 13

Comparative Analysis 13

Benefits of Various Advertising Media 14

Comparison of Different Advertising Media Based on Varied

Parameters 14

Conventional Media Vs Online Advertising Medium 14

Rich Media - A Rising Concept 14

Genesis 14

Rich Media - The Killer Application 15

Standard Formats 15

Behavioral Targeting - An Out-of-Box Service 16

Advertising Network Model 16

Trends and Issues 16

Continuous Shift Towards Online Advertising 16

Mobile Advertising Portrays Vibrant Opportunities 17

Online Industry Welcomes Open Source Solutions 17

Rich Media Market Rapidly Undergoes Changes 17

Video Streaming - A Multifaceted Advertising Mode 17

Software Technology Improvements Facilitate Online Ads 18

Other Side of Online Advertising 18

Online Advertising Frauds Cost Online Companies 18

Major Bottlenecks in Online Advertising 18

3. ONLINE ADVERTISING - OVERVIEW 19

Introduction 19

Online Advertisement Formats 19

Search 20

Display Advertising 20

Classifieds and Auctions 20

Rich Media 20

Sponsorship 21

Referrals 21

Slotting Fees 21

e-mail 21

4. PRODUCT INNOVATIONS/INTRODUCTIONS 22

AOL Introduces Project Devil, an Online Advertising System 22

DigitalPost Interactive Introduces VirtualSpokespeople.com Portal 22

Adtech Rolls Out Expanded Online Video Advertising Platform 22

CoolerAds Introduces Online Business Tools for Small and

Medium Sized Businesses 22

Digital Element Unveils NetAcuity Edge, an IP Intelligence Tool 23

Zurvita Introduces Local Search Engine Directory 23

Gen2Media Launches Publisher Version of Video Platform 24

IDG Unveils IDG TechNetwork, Global Online Ad Network 24

Jivox Introduces Jivox 4.0 Platform 24

China Mobile Introduces b2bjoy.com, a B2B Portal 24

comScore -IRI Unveils New Service for Evaluating Advertising

Campaigns 25

Theorem Introduces CreativesOnTap.com, Online Tool for

Advertising 25

Yahoo! Introduces Ad Interest Manager, Online Consumer Privacy

Tool 25

Turn Introduces Turn Smart Market 26

TradeDoubler Releases td AdMatch 26

Advertising.com to Introduce PubAccess 26

DoubleClick Releases Widget Ad Rich Media Format 26

5. PRODUCT INTRODUCTIONS IN THE RECENT PAST - A PERSPETIVE BUILDER 27

Google Launches Google Gadget Ads™ 27

DoubleClick Introduces TEASER Advertising Format 27

DoubleClick Launches DE 6.5 software 27

DoubleClick Unveils DFP Dashboard 27

DoubleClick Introduces an Online Marketplace 28

HopStop.com Unleashes Location Based Advertising Base 28

Undertone Networks Introduces A New Service 28

YuMe Networks Introduces an Online Service 28

Ceelox Launches Scram 28

Petry Media to Establish Digerati iSales Division 29

AllAdSpace.com Launches A Free Ad Platform 29

MIVA Media Rolls Out MIVA Monetization Center in the US & UK 29

Viewpoint Releases NanoNet 29

DoubleClick Unleashes an Advertising Solution, Live Streaming 29

Yell.com Enhances Advertising Portfolio 29

Yahoo! Introduces New Search Marketing Ranking Model in the US 29

6. RECENT INDUSTRY ACTIVITY 30

United Business Media Acquires Game Advertising Online 30

Google Acquires Invite Media 30

TA Associates Snaps Up Majority Stake in eCircle 30

DigitalPost Interactive Takes Over Rovion 30

Mediamath Snaps Up Adroit Interactive 31

Atex Group Takes Over Kaango LLC 31

Antevenio Acquries Shopall.es 31

Adknowledge Acquires Hydra Group 31

Beyond Commerce Inc. Takes Over AdJuice 31

Havas Takes Over Acmic Interactive Solutions 31

Silver Lake Acquries Majority Stake in Allyes Online Media

Holding 32

MediaTrust Snaps Up Kenzei LLC 32

Yahoo! to Take Over Dapper 32

Beyond Commerce Inc to Take Over WebYES! 32

Ybrant Digital Snaps Up Dream Ad 33

Deutsche Post Takes Over Nugg.ad 33

AOL to Acquire TechCrunch 33

VideoEgg to Acquire Six Apart and Form a Joint Company Say Media 33

Dentsu to Take Over Innovative Interactive 33

Limelight Networks to Take Over EyeWonder Inc. 33

AudienceScience to Acquire Wunderloop, Integrated Targeting

Service Provider 34

Connexus Merges with Epic Advertising to Form Epic Media Group 34

News Corporation to Merge its Fox Audience Network with MySpace 34

Fairfax Media Enters into Partnership with APN News and Media 35

Cyber Communications Enters into Partnership with OpenX 35

Auditude and Comcast Interactive Media Enter Into Partnership 35

Brightcove Inks Web Video Content Support Agreement with

Turner Broadcasting 36

China INSOnline Signs Agreement with Beijing EZ Auto Technology 36

Google Acquires AdMob Mobile-Advertising Network 36

Google Takes Over Teracent 37

LIN TV Acquries Red McCombs Media 37

Orange France Telecom Snaps Up Unanimis Digital Promotions Group 37

Six Apart Snaps up NaturalPath Media 38

Ybrant Digital Takes Over Max Interactive 38

Adknowledge Snaps Up Super Rewards 38

Livedoor Takes Over Stake in Adwires 38

Yahoo! to Take Over Maktoob.com 38

Cinnabar Ventures to Take Over Yippy 39

Canpages to Take Over ZipLocal.ca 39

comScore to Take Over Certifica 39

Terra Establishes Online Advertising Division in Brazil 39

Yahoo! and Microsoft Ink License and Advertising and Search

Agreements 39

Hi-media Signs Acquisition Agreement with AdLINK Media 40

Baidu Paves Way for M2B into Chinese Online Advertising Industry 40

Arnoldo Mondadori Unites with Mediaset for Online Promotion

Joint Venture 40

Out-n-out Online Signs Deal with Maktoob.com to Usage of

OOXmonitor.com by the Latter 41

DAC and Kaltura Enter Into Strategic Partnership 41

WMG Plans to Partner with FreeWheel for Online Advertising 41

AdChina Enters Into Partnership with CNTV 41

VideoEgg enters Into an Alliance with comScore 42

OpenX Partners with Microsoft for Online Promotion Deal 42

Dot VN and Vietbridge Team Up for Online Promotions 43

Time Warner Inc Spins Off Subsidiary Company, AOL 43

Dragon Media Online Acquires Don't Blink Media 43

Time Warner Takes Over buy.at 43

Leading Newspaper Groups of the US Sets up quadrantONE 44

Yahoo! to Acquire Tensa Kft. 44

AOL Takes Over Goowy Media 44

7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 45

Hearst-Argyle Television Associates with Google 45

AT&T to Take Over Ingenio 45

AOL Acquires Quigo 45

Sina's Division to Collaborate with Northgate Technologies 45

Yahoo! to Acquire Blue Lithium 46

Lagardere Active Takes Over ID Regie 46

Yahoo! Acquires Share of Tyroo 46

TradeDoubler Takes Over Interactive Marketing Works 46

Disaboom Signs Agreement with Bioness 46

Yahoo! Acquires Stake in Right Media 46

Media Initiatives Group Acquires Dedicated Marketing Solutions 47

Intelective Communications Takes Over 82 Media 47

PagesJaunes Groupe Acquires Stake in Horyzon Companies 47

EyeWonder Acquires Vendi Interactive 47

Idearc Takes Over Switchboard 47

Datran Media Acquires Chintano 47

Apollo Group Takes Over Aptimus 48

MediaWhiz Holdings Acquires Auction Ads 48

West Point Capital Acquires Intelective Communications 48

Microsoft Acquires aQuantive 48

Great Hill Partners Acquires Share of Gorilla Nation Media 48

Intela Acquires CrispAds 48

Yahoo! Japan Takes Over Overture KK 48

Click Holding Acquires Tangozebra 49

Ybrant Technologies Acquires Pennyweb 49

Vertrue Acquires Neverblue Media 49

China Media Group Acquires Stake in Guangzhou Waho Culture &

Media 49

Mamma.com Changes Name to Copernic 49

Washingtonpost.Newsweek Interactive Extends Association with

Google 49

WebMD Seals Pact with Yahoo! 50

Comcast Associates with Yahoo! 50

Platform-A Sets Up Marketing Solutions Unit 50

Microsoft Buys aQuantive 50

Google Acquires DoubleClick 50

WPP Acquires 24/7 Real Media 51

Yahoo! Gets Hold of Right Media 51

Focus Media Acquires Allyes 51

eBay Acquires StubHub 51

Advertising.com to Render Services for News Corporation and

NBC Universal's Alliance 51

AOL Forms Strategic Alliance with PointRoll 52

Mamma.com Joins Hands with Entrieva 52

Mamma.com Inks an Agreement with Thomson Local 52

Internap Acquires VitalStream 52

Meredith Buys New Media and Genex 52

Local.com Buys soUno Directional Media Solutions 52

Vertrue Acquires Neverblue Media 53

PRIMEDIA Acquires RentalHouses.com 53

Eastpoint AB Acquires Affiliator AB 53

iCrossing Acquires Spannerworks 53

Google Forays into In-game Advertising Market 53

Media Corp Acquires Credit Card Portal 53

YBrant acquires AdDynamix 54

DoubleClick Takes Over Tangozebra 54

Viewpoint to Purchase MAKOS Advertising L.P. 54

Website Pros to Buy Submitawebsite.com 54

AOL Withdraws offer to Acquire TradeDoubler 54

Foresight Invests in UK-based Utarget 55

Gesca Digital Forms Alliance with Olive Canada Network 55

Pixelpark Acquires Majority Stake in E7 55

Business.com Teams Up with Wall Street Journal 55

New York Times Collaborates with Monster Worldwide 55

SPIR Communications and Schibsted Merge Operations 55

Fox Interactive Media Buys Strategic Data Corporation 56

Cyrte Invests in Spotzer Media 56

Friendster Inc. Joins Google 56

Active Athlete Media Extends Agreement with A.S.O 56

8. FOCUS ON SELECT GLOBAL PLAYERS 57

24/7 Real Media, Inc. (USA) 57

AOL, Inc (USA) 57

Baidu.com, Inc. (China) 57

Copernic, Inc. (Canada) 57

DoubleClick, Inc. (USA) 58

Eniro AB (Sweden) 58

Google, Inc. (USA) 58

IAC/InterActiveCorp. (USA) 58

IAC Search & Media (USA) 59

InfoSpace, Inc. (USA) 59

MSN (USA) 59

Sina Corporation (China) 59

Sohu.com, Inc. (China) 60

Tencent, Inc. (China) 60

Tom Online, Inc. (China) 60

TradeDoubler AB (Sweden) 60

ValueClick, Inc. (USA) 61

Yahoo!, Inc. (USA) 61

9. GLOBAL MARKET PERSPECTIVE 62

Table 11: World Recent Past, Current and Future Analysis for

Online Advertising by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Independently Analyzed with Annual Revenues in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 62

Table 12: World Historic Review of Online Advertising by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World

Independently Analyzed with Annual Revenues in US$ Million for

Years 2000 through 2006 (includes corresponding Graph/Chart) 63

Table 13: World 11-Year Perspective for Online Advertising by

Geographic Region - Percentage Breakdown of Revenues for US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Rest of World for Years 2005, 2010 & 2015

(includes corresponding Graph/Chart) 64

Table 14: World Recent Past, Current and Future Analysis for

Online Advertising (Search) by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Independently Analyzed with Annual Revenues

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 65

Table 15: World Historic Review of Online Advertising (Search)

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World

Independently Analyzed with Annual Revenues in US$ Million for

Years 2000 through 2006 (includes corresponding Graph/Chart) 66

Table 16: World 11-Year Perspective for Online Advertising

(Search) by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World for Years

2005, 2010 & 2015(includes corresponding Graph/Chart) 67

Table 17: World Recent Past, Current and Future Analysis for

Online Advertising (Display) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Rest of World Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 68

Table 18: World Historic Review of Online Advertising

(Display) by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Independently Analyzed with Annual Revenues in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 69

Table 19: World 11-Year Perspective for Online Advertising

(Display) by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 70

Table 20: World Recent Past, Current and Future Analysis for

Other Online Advertising Modes/Formats by Geographic Region -

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Independently Analyzed with

Annual Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 71

Table 21: World Historic Review of Other Online Advertising

Modes/ Formats by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Independently Analyzed with Annual Revenues in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 72

Table 22: World 11-Year Perspective for Other Online

Advertising Modes/Formats by Geographic Region - Percentage

Breakdown of Revenues for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World for Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 73

10. THE UNITED STATES 74

A.Market Analysis 74

Current and Future Analysis 74

Table 23: US Online Social Network Ad Spending in US$

Billion for Years 2008 through 2012 (includes corresponding

Graph/Chart) 74

Market Scenario 74

US Online Advertising - Taking a Breather from Economic

Downturn 75

Online Advertisement Spend Records a Positive Jump in 2010 75

Table 24: Quarterly Growth Pattern for Global Online Ad

Spending (2009 & IQ 2010) (includes corresponding

Graph/Chart) 75

Table 25: Global Penetration of Online Buyers (2010):

Breakdown by Leading Regions (includes corresponding

Graph/Chart) 76

Increase in M&A Activity in the Mobile Advertising Sector -

Another Sign of Recovery 76

Table 26: US Market for Mobile Ads (2010): Percentage

Breakdown of Market Share by Players - Apple, Google,

Jumptap, Millenial Media, Yahoo, Microsoft, Nokia and

Others (includes corresponding Graph/Chart) 77

Facebook Lands Half of US Social Networking Ad Spends in 2010 77

Table 27: US Online Social Network Ad Spending (2009 &

2010): Percentage Breakdown of Ad Spends in Network Venues

- Facebook, MySpace, Social Games and Applications and

Other Social Networks (includes corresponding Graph/Chart) 77

Targeted Online Advertising: The New Mantra for Growth 78

Table 28: US Market for Behavioral Targeted Online

Advertising (2006-2009): Annual Breakdown by Ad Spending

(In US$ Million) (includes corresponding Graph/Chart) 78

Cost Per Revenue - A New Metric in Digital Marketing 78

Table 29: US Online Ad Revenues (2007-2009): Percentage

Breakdown of Revenues by Pricing Models - Performance

Pricing Model, CPM Pricing Model and Hybrid Pricing Model

(includes corresponding Graph/Chart) 78

Security Risks on the Rise 79

Recession Helps in Generating Interest for New Areas of

Online Advertisements 79

Table 30: Advertising Industry in the US (2006- 2013)-

Breakdown of US Online Advertising Spending as a Percentage

of Total Media Advertising Spending (includes corresponding

Graph/Chart) 80

Table 31: Top Five Ad Markets in the US (2008): Markets

Ranked by Online Advertisement Spends (In US$ Million)

(includes corresponding Graph/Chart) 80

Table 32: US Market for Online Advertising (2009):

Percentage Breakdown of Share by Categories - Pure Play,

Newspapers, Directories, Broadcast TV, Radio, Magazines and

Others (includes corresponding Graph/Chart) 81

US Market for Advertising (2009): Media Ranked in Terms of

Significance on a Scale of 1 to 10 (1 for High

Significance and 10 for Low Significance) 81

Political Campaigning through Social Networking Sites

Gaining Preference over Online Advertising 81

Facebook, the Top Display Ad Publisher in 2010 82

Table 33: US Market for Online Display Ads (Q1 2010):

Percentage Breakdown by Service Providers - Facebook.com,

Yahoo! Sites, Microsoft Sites, Fox Interactive Media, AOL

LLC, Google Sites, Turner Network, Glam Media, eBay,

Tagged.com and Others (includes corresponding Graph/Chart) 82

Table 34: US Market for Online Display Ads (Q1 2010):

Percentage Breakdown of Market Share by Advertisers - AT&T

Inc, Verizon Communications Inc, Scottrade Inc, Experian

Interactive, Sprint Nextel Corporation, Netflix Inc, eBay

Inc, Intuit Inc, Privacy Matters 1-2-3, IAC- Interactive

Corp and Others (includes corresponding Graph/Chart) 82

Online Videos Still Lag Behind Television Due to Dearth of

Commercial Breaks 83

Competitive Landscape 83

Table 35: US Internet Market (2009 & 2010): Percentage

Breakdown of Leading Search Engines - Google, Yahoo!,

Bing/Microsoft, Ask,Com, AOL/Time Warner and Others

(includes corresponding Graph/Chart) 83

Table 36: US Advertising Market (2009 & 2010): Percentage

Breakdown of Advertising Spending in Various Media -

Newspapers (local), Network Television, Consumer

Magazines, Spot Television, Cable Television, Internet,

Local Radio, and Others (includes corresponding

Graph/Chart) 84

Internet Advertising Witnesses Higher Growth Due to its

Easy Accessibility 84

Online Advertising Forms an Effective Marketing Tool for

Financial Service Providers 84

Healthcare Institutions are No Exception 85

Table 37: US Online Advertising Market (2010-2015):

Breakdown of Online Ad Spends by Pharma and Health Care

Industry (In US$ Billion) (includes corresponding

Graph/Chart) 85

Table 38: US Online Advertising Industry (2008 & 2009):

Percentage Breakdown of Online Ad Revenues by Leading

Industries - Retail, Telecom, Financial Services,

Automotive, Computing, Consumer Packaged Goods, Leisure

Travel, Entertainment, Pharma and Healthcare, Media and

Others (includes corresponding Graph/Chart) 86

Surge in Online Dating Services 86

Automotive Advertising Chasing the Trend 86

Key Players 87

B.Market Analytics 87

Table 39: US Recent Past, Current and Future Analysis for

Online Advertising by Mode/Format - Search, Display Ads,

Classifieds, Rich Media, Sponsorship, Referrals, Slotting

Fees and E-Mail Independently Analyzed with Annual Revenues

in US$ Million for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 87

Table 40: US Historic Review of Online Advertising by

Mode/Format - Search, Display Ads, Classifieds, Rich Media,

Sponsorship, Referrals, Slotting Fees and E-Mail

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 88

Table 41: US 11-Year Perspective for Online Advertising by

Mode/Format - Percentage Breakdown of Revenues for Search,

Display Ads, Classifieds, Rich Media, Sponsorship,

Referrals, Slotting Fees and E-Mail for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 89

11. CANADA 90

A.Market Analysis 90

Current and Future Analysis 90

Key Player 90

B.Market Analytics 91

Table 42: Canadian Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for the Years 2007 through 2015

(includes corresponding Graph/Chart) 91

Table 43: Canadian Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 92

Table 44: Canadian 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/ Formats for

Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 92

12. JAPAN 93

A.Market Analysis 93

Current & Future Analysis 93

B.Market Analytics 93

Table 45: Japanese Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 93

Table 46: Japanese Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 94

Table 47: Japanese 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/ Formats for

Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 94

13. EUROPE 95

A.Market Analysis 95

Current and Future Analysis 95

Market Overview 95

European Online Market Skyrockets 95

Table 48: Internet Penetration in Western Europe (2010):

Percentage Breakdown of Usage by Age Groups - 18-24 and

25-34 during Time of week - Weekdays and Weekends 96

Internet Penetration in Western Europe (2010): Ranking of

Popular Online Activities 96

How Do Marketers Benefit from Online Advertising? 96

Paid Search to Lead Online Ad Growth 96

Market Accelerators 97

European Youngsters Have a Penchant for Online Advertising 97

Online Ad Spend Across Europe 97

Table 49: European Social Networking (2010): Percentage of

Social Networking Site Users by Leading Countries -UK,

Spain, Portugal, Denmark, Italy, Belgium, Germany,

Ireland, Finland, Sweden, Switzerland, France, Russia,

Netherlands, Norway and Austria (includes corresponding

Graph/Chart) 97

European Associations 98

European Interactive Advertising Association 98

Interactive Advertising Bureau 98

Vital Historic Statistics 99

Table 50: A Snapshot of Leading Advertisers in European

Online Advertising Market -Ranked by Number of Campaigns

(includes corresponding Graph/Chart) 99

Table 51: European Online Advertising Market (2004):

Leading Online Ad Publishers - Meine Stadt, Yell.com,

Fuorissimo, Italia DVD, MSN United Kingdom, T-Online

Germany, Virgilio, Find.co.uk, Tiscali United Kingdom,

Free Online, Alt om København, Portail Express, UK

Shopping city, MSN Germany and Aftonbladet Ranked by

Number of Campaigns Undertaken (includes corresponding

Graph/Chart) 100

B.Market Analytics 101

Table 52: European Recent Past, Current and Future Analysis

for Online Advertising by Geographic Region - France,

Germany, UK, Italy, Spain, Sweden and Rest of Europe

Independently Analyzed with Annual Revenues in US$ Million

for Years 2007 through 2015 (includes corresponding

Graph/Chart) 101

Table 53: European Historic Review of Online Advertising by

Geographic Region - France, Germany, UK, Italy, Spain,

Sweden and Rest of Europe Independently Analyzed with Annual

Revenues in US$ Million for Years 2000 through 2006

(includes corresponding Graph/Chart) 102

Table 54: European 11-Year Perspective for Online

Advertising by Geographic Region - Percentage Breakdown of

Revenues for France, Germany, UK, Italy, Spain, Sweden and

Rest of Europe for the Years 2005, 2010 & 2015(includes

corresponding Graph/Chart) 103

Table 55: European Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 104

Table 56: European Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 105

Table 57: European 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/ Formats for

Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 105

13a.FRANCE 106

A.Market Analysis 106

Current and Future Analysis 106

B.Market Analytics 106

Table 58: French Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for the Years 2007 through 2015

(includes corresponding Graph/Chart) 106

Table 59: French Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 107

Table 60: French 11-Year Perspective for Online Advertising

by Mode/Format - Percentage Breakdown of Revenues for

Search, Display and Other Modes/ Formats for Years 2005,

2010 and 2015 (includes corresponding Graph/Chart) 107

13b.GERMANY 108

A.Market Analysis 108

Current and Future Analysis 108

B.Market Analytics 108

Table 61: German Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for the Years 2007 through 2015

(includes corresponding Graph/Chart) 108

Table 62: German Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 109

Table 63: German 11-Year Perspective for Online Advertising

by Mode/Format - Percentage Breakdownof Revenues for Search,

Display and Other Modes/Formats for Years 2005, 2010 and

2015 (includes corresponding Graph/Chart) 109

13c.THE UNITED KINGDOM 110

A.Market Analysis 110

Current and Future Analysis 110

Online Advertising - An Overview 110

Table 64: UK Online Advertising Industry (2008): Percentage

Breakdown of Online Advertising Spends by Industries -

Recruitment, Automotive, Property, Technology, Finance,

Entertainment, Telecom, Travel & Transport, Consumer Goods,

Retail and Others (includes corresponding Graph/Chart) 110

Recession and the Market for Online Advertising in the UK 111

Recession Effects Advertising Budgets of Companies 111

Table 65: Top 20 Online Advertisers in the UK (2008):

Breakdown of Internet Expenditure by Advertisers - O2 UK,

BT, COI, British Sky Broadcasting, T-Mobile Network,

Orange, Microsoft, William Hill Bookmakers, Gamesys, Dell

Computer Corporation, Thomson Tour Operators, ING Direct,

PC World, Virgin Media, Vodafone, Norwich Union Direct,

Hutchison 3G UK, Tesco, Ford Motor Company and Halifax (In

Million £) (includes corresponding Graph/Chart) 112

Rising Online Shopping Spreads the Enticing Net 112

Creative Freedom 113

Internet Has More to Offer 113

Table 66: UK Internet Penetration (2008-2015) - Number of

Internet Users (In Million) (includes corresponding

Graph/Chart) 113

UK Internet Penetration (2010): Ranked by Popular Online

Activitie 114

Advertising in Social Networking Sites Holds Promise 114

Table 67: Advertising Industry in the UK (2009-2012)-

Breakdown of UK Social Network Ad Spending as a Percentage

of Total Online Advertising Spending (includes

corresponding Graph/Chart) 114

Table 68: UK Social Network Penetration (2009-2015)-

Breakdown by Number of Social Network Users in Million

(includes corresponding Graph/Chart) 115

Internet Advertising - Constraints 115

Podcasting Offers Bright Prospects 115

B.Market Analytics 116

Table 69: UK Recent Past, Current and Future Analysis for

Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 116

Table 70: UK Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 117

Table 71: UK 11-Year Perspective for Online Advertising by

Mode/Format - Percentage Breakdown of Revenues for Search,

Display and Other Modes/ Formats for the Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 117

13d.ITALY 118

A.Market Analysis 118

Current and Future Analysis 118

B.Market Analytics 118

Table 72: Italian Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 118

Table 73: Italian Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 119

Table 74: Italian 11-Year Perspective for Online Advertising

by Mode/Format - Percentage Breakdown of Revenues for

Search, Display and Other Modes/Formats for Years 2005, 2010

& 2015(includes corresponding Graph/Chart) 119

13e.SPAIN 120

A.Market Analysis 120

Current and Future Analysis 120

B.Market Analytics 120

Table 75: Spanish Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for the Years 2007 through 2015

(includes corresponding Graph/Chart) 120

Table 76: Spanish Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 121

Table 77: Spanish 11-Year Perspective for Online Advertising

by Mode/Format - Percentage Breakdown of Revenues for

Search, Display and Other Modes/ Formats for Years 2005,

2010 and 2015 (includes corresponding Graph/Chart) 121

13f.SWEDEN 122

A.Market Analysis 122

Current And Future Analysis 122

Key Players 122

B.Market Analytics 122

Table 78: Swedish Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for the Years 2007 through 2015

(includes corresponding Graph/Chart) 122

Table 79: Swedish Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 123

Table 80: Swedish 11-Year Perspective for Online Advertising

by Mode/Format - Percentage Breakdown of Revenues for

Search, Display and Other Modes/ Formats for Years 2005,

2010 and 2015 (includes corresponding Graph/Chart) 123

13g.REST OF EUROPE 124

A.Market Analysis 124

Current and Future Analysis 124

Russia 124

Online Advertising Continues to Lead 124

Table 81: Russian Market for Online Advertising (2008):

Percentage Breakdown of Market Share by Players - Yandex,

Google, Rambler, Search Mail.ru, Google Image, MSN, Aport,

Yahoo, Nigma, WebAlta and Others (includes corresponding

Graph/Chart) 124

B.Market Analytics 125

Table 82: Rest of Europe Recent Past, Current and Future

Analysis for Online Advertising by Mode/ Format - Search,

Display and Other Modes/Formats Independently Analyzed with

Annual Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 125

Table 83: Rest of Europe Historic Review of Online

Advertising by Mode/Format - Search, Display and Other

Modes/Formats Independently Analyzed with Annual Revenues in

US$ Million for Years 2000 through 2006 (includes

corresponding Graph/Chart) 126

Table 84: Rest of Europe 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/Formats for

Years 2005, 2010 & 2015(includes corresponding Graph/Chart) 126

14. ASIA-PACIFIC 127

A.Market Analysis 127

Current and Future Analysis 127

Asia-Pacific Online Advertising - Present Scenario 127

Online Advertising in Asia-Pacific Mostly Resilient to

Recent Recession 127

India 127

Online Advertising in India Steers through Recession 127

Market Scenario 128

Growth Inhibitors 128

An Insight into the Application Areas of Internet and

Percentage Breakdown of Leading Websites Used by the

Indians in Relevant Application 129

Indonesia 129

Online Advertising, a Best Bet for Product Promotions

During Recession 129

Singapore 130

Online Advertising in Singapore (2007) 130

Taiwan 130

Key Word and Banner Ads Lead from the Front 130

Thailand 130

Online Advertising Industry in Taiwan - Present State 130

Vietnam 131

Online Advertising Yet to Penetrate in Vietnam 131

B.Market Analytics 132

Table 85: Asia-Pacific Recent Past, Current and Future

Analysis for Online Advertising by Geographic Region - South

Korea, China, Australia and Rest of Asia-Pacific

Independently Analyzed with Annual Revenues in US$ Million

for Years 2007 through 2015 (includes corresponding

Graph/Chart) 132

Table 86: Asia-Pacific Historic Review of Online Advertising

by Geographic Region - South Korea, China, Australia and

Rest of Asia-Pacific Independently Analyzed with Annual

Revenues in US$ Million for Years 2000 through 2006

(includes corresponding Graph/Chart) 133

Table 87: Asia-Pacific 11-Year Perspective for Online

Advertising by Geographic Region - Percentage Breakdown of

Revenues for South Korea, China, Australia and Rest of

Asia-Pacific for Years 2005, 2010 & 2015(includes

corresponding Graph/Chart) 134

Table 88: Asia-Pacific Recent Past, Current and Future

Analysis for Online Advertising by Mode/Format - Search,

Display and Other Modes/Formats Independently Analyzed with

Annual Revenues in US$ Million for the Years 2007 through

2015 (includes corresponding Graph/Chart) 135

Table 89: Asia-Pacific Historic Review of Online Advertising

by Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 136

Table 90: Asia-Pacific 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/Formats for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 136

14a.SOUTH KOREA 137

A.Market Analysis 137

Current and Future Analysis 137

Contextual Advertising - The Next Advertising Mantra 137

B.Market Analytics 138

Table 91: South Korean Recent Past, Current and Future

Analysis for Online Advertising by Mode/ Format - Search,

Display and Other Modes/Formats Independently Analyzed with

Annual Revenues in US$ Million for the Years 2007 through

2015 (includes corresponding Graph/Chart) 138

Table 92: South Korean Historic Review of Online Advertising

by Mode/Format - Search, Display and Other Modes/Formats

Independently Analyzed with Annual Revenues in US$ Million

for Years 2000 through 2006 (includes corresponding

Graph/Chart) 139

Table 93: South Korean 11-Year Perspective for Online

Advertising by Mode/Format - Percentage Breakdown of

Revenues for Search, Display and Other Modes/ Formats for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 139

14b.CHINA 140

A.Market Analysis 140

Current and Future Analysis 140

Present State of the Market in China 140

Table 94: Top 10 Online Advertising Industries in China (Q1

2010): Percentage Breakdown of Market Share by Industries -

Fashion, Automotive, Retail, Computers/Electrical, FMCG,

Finance, Entertainment, Real Estate, Employment and Media

(includes corresponding Graph/Chart) 141

China- Home to One of the World's Largest Internet User

Population 141

Table 95: Internet Usage in China (2005-2010): Breakdown by

Number of Internet Users, Population and Percentage

Penetration of Users (includes corresponding Graph/Chart) 142

Table 96: A Glimpse of Demographic Proclivity Towards

Internet (includes corresponding Graph/Chart) 142

Search Engines Hold Tremendous Potential 142

Table 97: Chinese Online Advertising Market (2009):

Percentage Breakdown of Revenues by Players - Baidu,

Google, Sogou.com, Soso.com, Youdao.com of NetEase and

Others (includes corresponding Graph/Chart) 143

China Relaxes 10-month Long Ban on Internet 143

Competitive Scenario 144

Table 98: Chinese Online Advertising Market (2008):

Percentage Market Share Breakdown for Non-Search

Advertising by Players - Sina, NetEase, SOHU Property, QQ,

Baidu Property, Yahoo China, Tudou.com, Taobao and Others

(includes corresponding Graph/Chart) 144

Table 99: Top 10 Social Networking Sites in China (2009):

Ranked by Popularity and Number of Users 144

Why is Online Advertising More Attractive than Conventional

Medium? 145

When is Online Advertising at its Peak? 145

Table 100: Online Advertising in China: Breakdown of Online

Ad Spends As a Percentage of Total Ad Spends for Years 2006

through 2010 (includes corresponding Graph/Chart) 145

Key Players 146

B.Market Analytics 146

Table 101: Chinese Recent Past, Current and Future Analysis

for Online Advertising by Mode/Format - Search, Display and

Other Modes/Formats Independently Analyzed with Annual

Revenues in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 146

Table 102: Chinese Historic Review of Online Advertising by

Mode/Format - Search, Display and Other Modes/Formats

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: Global Online Advertising Industry

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Nicolas Bombourg
Reportlinker
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