Reportlinker Adds Global Mobile Advertising Industry
NEW YORK, March 8 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Mobile Advertising Industry
http://www.reportlinker.com/p0181104/Global-Mobile-Advertising-Industry.html
This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015. The report profiles 43 companies including many key and niche players worldwide such as 4INFO, AdMob, Inc., Amobee, Inc., AOL Advertising, Enpocket, Inc.. Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., Quattro Wireless, Rhytym New Media, Inc., Ringleader Digital, Velti, plc, and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
MOBILE ADVERTISING MCP-6152
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
Outlook II-1
Growth of Mobile Advertising Market II-1
Mobile Advertising to Grow At a Healthy Pace II-1
New Forms of Mobile Advertising Provides Growth Opportunities II-2
Factors Driving the Growth of Mobile Advertisement II-2
Factors Restraining Growth of Mobile Advertisement II-2
SMS: Leading Advertising Format II-3
Future Market Prospects II-3
Table 1: Global Mobile Advertisement Expenditure (2011
Forecast) - Percentage Share Breakdown By Select Categories
(includes corresponding Graph/Chart) II-4
2. MARKET DYNAMICS II-5
Telecom Operators to Gain From Mobile Advertising II-5
Mobile Advertisements Enhance Brand Awareness II-5
Mobile Advertising Encouraged by Social Networks and Smart Phones II-5
Mobile Advertising to Ride High on Technological Advancements
and Economical Price Plans II-6
Mobile Advertising Witnesses an Increase in Response Rates II-6
Mobile Advertising to Fare Well despite Economic Downturn II-7
Low Mobile Penetration Offers Significant Opportunities to
Mobile Advertisers II-7
Mobile Operators Need to be Cautious in Delivering Mobile
Advertising II-8
Advanced Features Forces Advertisers to Move Towards Mobile II-8
Mobile TV holds Bright Prospects in Mobile Advertising II-8
Mobile Ad Search Segment Holds Significant Potential II-8
Mobile Advertising to Provide Gains to Ringtone Vendors II-9
Recall Rate of Mobile Phones More II-9
3. PRODUCT OVERVIEW II-10
Definition II-10
Mobile Advertising Formats II-10
Correlation of Mobile Handsets and Advertising Images II-10
Mobile Advertisement Medium II-10
SMS II-10
MMS II-11
Mobile TV II-11
4. PRODUCT LAUNCHES/ DEVELOPMENTS II-12
Nexage Introduces AdMax Gateway II-12
go2 MediaTM Unveils Dynamic Content Marketing II-12
General Growth Properties and MOBISIX Unveils The Club Mobile SM II-13
GoldSpot Media Launches miAPI® II-13
TechnoCom Introduces A Mobile Marketing and Advertising
Content Delivery Platform- SpotOn GPS II-13
JumpTap Introduces TapMatch- A Mobile Advertising Network II-14
Alcatel-Lucent and 1020 Placecast to Introduce a Mobile
Advertising System II-14
Batelco and Velti Technology Introduces Mobile Advertising
Platform II-15
Adfonic Introduces Mobile Advertising Marketplace II-15
BSNL Introduces New Mobile Advertising Services II-15
Vodafone Introduces New SMS Advertising Platform II-16
Sybase 365 Introduces Geo-Location and SMS Mobile Advertising
Services II-16
Javna Introduces a New Mobile Advertising Platform- MobiAd II-16
SinglePoint Introduces SingleBrand Ad Marketplace II-16
Vodafone Group Introduces Mobile Advertising Services II-17
MuseWorx Introduces MuseWorx Marketing Operating SystemTM II-17
Broadcaster Media Introduces Mobile Advertising Platform
Across the US II-18
Kinetic Mobile Introduces Mobile Marketing Services across the
UK and the US II-18
Mobile Content Networks Launches allwords.net II-18
Ringleader Digital Launches On-Demand Advertising Network II-19
Indiatimes.Com to Introduce Adringles II-19
AdMob Launches iPhone 3G Ad Marketplace II-19
Telefonica to Introduce the Ad-Server Technical Platform II-19
Google to Introduce Mobile Advertising Service within China II-20
Airvoice to Launch a New Mobile Advertising Service II-20
5. RECENT INDUSTRY ACTIVITY II-21
Bluestar Mobile Signs Deal With 'The Independent' Newspaper II-21
Global Hyatt and Microsoft Sign a Deal II-21
Madhouse Inks Partnership Agreement with Best Tone II-21
Velti to Acquire Ad Infuse II-22
Ad Infuse Inks Partnership Agreement with Azuki II-22
SmartReply Takes Over mSnap II-22
Tanla Enters into a Joint Venture with Zed Worldwide II-22
Mobixell Signs Agreement with OgilvyOne II-22
SingTel Picks Comverse's HUB Mobile Advertising Solution II-23
MADS Enters into Partnership with AdMob II-23
Microsoft Acquires Stake in Affle II-23
MocoSpace Partners With Smaato II-23
AdMob Introduces First Advertising Unit II-23
Microsoft Inks Agreement with Quattro Wireless II-23
Options Media Signs LOI to Acquire Bullroarer II-23
Modavox Acquires Augme MobileTM II-24
Mediaburst Takes Over Promptext's UK Operations II-24
2ergo Acquires Wapfly Technologies II-25
Mobile2win Merges with Altruist II-25
Webchutney Unveils Mobile Marketing Division, Culture Mafia II-25
Mobiya and Kick Mobile Collaborate II-25
Oxygen8 Communications Signs Partnership Agreement With Mobiya II-26
TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod
Advertising II-26
Vuclip Partners With mKhoj II-27
Sovereign Wealth to Acquire Mobile Platform from eAccounts II-27
More Mobile Takes Over 12Snap-Lokomobil II-27
PMCG Management Buys g8wave Holdings' Mobile Media Unit II-27
Mozes Acquires Hurricane Interactive II-27
New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile II-28
Satellite Security Acquires AIMMS II-28
CTV Enters into Partnership with Quattro Wireless II-28
BSkyB Picks Ad Infuse's adInMotion II-28
Qualcomm Enters into Collaboration with Amobee II-29
Zedge Picks Mobile Advertising Platform of Smaato II-29
Globalive Selects MyScreen Application in Canada II-29
Nokia Invests in Madhouse II-30
Vodafone Hungary Selects MADS II-30
Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft II-30
HT Media Ltd. and Velti Plc Enter into a Joint Venture II-30
Oberthur Collaborates with Celltick II-30
Crisp Wireless Selects AdMob and Nokia Interactive Advertising II-31
Nokia Launches Nokia Advertising Alliance II-31
Kiwibox and 4INFO Enter into an Agreement II-32
Mobile Media and Guardian Angle Sign Agreement II-32
Microsoft Collaborates with CNBC for Mobile Advertising II-32
Ericsson Signs Agreement with KPN II-32
Orascom Invests in MyScreen II-33
Vodafone Plans to Acquire ZYB II-33
Velti Acquires Stake in CASEE II-33
NBC Universal Signs Deal with JumpTap II-33
AdStar to Acquire Relevantis II-33
Telava Signs LoI to Acquire Shenzhen Evergreen Technology II-34
Qualcomm Acquires Xiam Technologies II-34
Nokia Introduces Network for Mobile Advertising II-34
6. FOCUS ON SELECT PLAYERS II-35
4INFO (US) II-35
AdMob, Inc. (US) II-35
Amobee, Inc. (US) II-35
AOL Advertising (US) II-36
Enpocket, Inc. (US) II-36
Google, Inc. (US) II-36
Greystripe, Inc. (US) II-37
Jumptap, Inc. (US) II-38
Medio Systems, Inc. (US) II-38
Quattro Wireless (US) II-38
Rhytym New Media, Inc. (US) II-38
Ringleader Digital (US) II-39
Velti, plc (UK) II-39
Yahoo! Inc. (US) II-39
7. GLOBAL MARKET PERSPECTIVE II-41
Table 2: World Recent Past, Current & Future Analysis for
Mobile Advertising by Geographic Region - US, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) II-41
Table 3: World 9-Year Perspective for Mobile Advertising by
Geographic Region - Percentage Breakdown of Dollar Revenues
for US, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets for 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-42
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Key Highlights of the US Mobile Advertisement Market III-1
Factors Driving the Growth of Mobile Advertisements III-1
Factors Restraining the Growth of Mobile Advertisements III-2
Table 4: Mobile Games Advertisement Expenditure (2008-2013)
(includes corresponding Graph/Chart) III-2
Table 5: Branding Expenditures on Mobile Marketing in the
US (2008-2012) (includes corresponding Graph/Chart) III-2
Market Dynamics III-3
Mobile Awareness Rapidly Increasing III-3
Untapped Consumers Offer Significant Opportunities to
Advertisers III-3
Advanced Mobile Technology to Promote Growth of the Sector III-3
Mobile Internet Advertising Promises Growth III-3
Product Launches III-4
Strategic Corporate Developments III-6
Key Players III-8
B.Market Analytics III-14
Table 6: US Recent Past, Current & Future Analysis for
Mobile Advertising by Product Segment- Messaging, Search and
Display Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-14
Table 7: US 9-Year Perspective for Mobile Advertising by
Product Segment - Percentage Breakdown of Dollar Revenues
for Messaging, Search and Display Markets for 2006, 2009 &
2015 (includes corresponding Graph/Chart) III-14
2. JAPAN III-15
A.Market Analysis III-15
Market Overview III-15
Table 8: Mobile Advertisement Spending (2008-2011)
(includes corresponding Graph/Chart) III-15
Smooth Way Ahead for Mobile Advertising III-16
Product Launches III-16
B.Market Analytics III-17
Table 9: Japanese Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-17
3. EUROPE III-18
A.Market Analysis III-18
Overview III-18
Factors Driving the Growth of Mobile Advertisements III-18
Factors Restraining the Growth of Mobile Advertisements III-18
Market Dynamics III-19
Advanced Formats and New Technologies Pull Growth III-19
Western Europe Exhibits Higher Growth Prospects III-19
B.Market Analytics III-20
Table 10: European Recent Past, Current & Future Analysis
for Mobile Advertising by Geographic Region- France,
Germany, the UK, and Rest of Europe Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2006 through 2015 (includes corresponding Graph/Chart) III-20
Table 11: European 9-Year Perspective for Mobile Advertising
by Geographic Region - Percentage Breakdown of Dollar
Revenues for France, Germany, the UK and Rest of Europe
Markets for 2006, 2009 & 2015 (includes corresponding
Graph/Chart) III-21
3a. FRANCE III-22
Market Analysis III-22
Table 12: French Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-22
3b. GERMANY III-23
A.Market Analysis III-23
Outlook III-23
Strategic Corporate Development III-23
B.Market Analytics III-23
Table 13: German Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-23
3c. THE UNITED KINGDOM III-24
A.Market Analysis III-24
Overview III-24
Key Drivers for the Growth of Mobile Advertisement in the UK III-24
Market Dynamics III-24
Companies Exhibit Preference Towards Mobile Advertising III-24
UK Mobile Advertising Market Witnesses a Decline in
Response Rates III-24
Ring tone Vendors Focus on Mobile Advertisement III-24
Mobile Internet Advertising Gains Popularity III-25
Product Launch III-25
Strategic Corporate Developments III-25
Velti, plc - A Key Player III-27
B.Market Analytics III-28
Table 14: UK Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-28
3d. REST OF EUROPE III-29
A.Market Analysis III-29
Outlook III-29
Product Launches III-29
Strategic Corporate Developments III-30
B.Market Analytics III-31
Table 15: Rest of Europe Recent Past, Current & Future
Analysis for Mobile Advertising - Annual Revenue Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-31
4. ASIA-PACIFIC III-32
A.Market Analysis III-32
Outlook III-32
Overview III-32
Challenges for Mobile Advertising III-32
Market Trends III-33
China and India to Drive Growth III-33
Companies Increasingly Promoting Mobile Advertising III-34
Mobile Search Holds Maximum Popularity in Asia-Pacific III-34
Future Prospects for Mobile Advertising III-34
B.Market Analytics III-35
Table 16: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Advertising by Geographic Region -China,
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2006 through
2015 (includes corresponding Graph/Chart) III-35
Table 17: Asia Pacific 9-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Dollar Revenues for China, and Rest of Asia-Pacific Markets
for 2006, 2009 & 2015 III-35
4a. CHINA III-36
A.Market Analysis III-36
Outlook III-36
Brief Overview of the Sector III-36
Growth Drivers of Mobile Advertisement in China III-36
Factors Restraining the Growth of Mobile Advertisement in China III-36
Market Dynamics III-37
Internet-Based Mobile Phone Digital Services Finds
Popularity Among the 16-35 Age Group III-37
Mobile Television Witnessing Rapid Growth III-37
Baidu and Google Conflict for Mobile Search Market Share III-37
Product Launch III-38
Strategic Corporate Developments III-38
B.Market Analytics III-39
Table 18: Chinese Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-39
4b. INDIA III-40
A.Market Analysis III-40
Outlook III-40
Brief Overview of the Sector III-40
Growth Drivers of Mobile Advertisements in India III-40
Growth Restrainers of Mobile Advertisements in India III-41
Market Dynamics III-41
Mobile Advertising Still Lies in its Early Stages III-41
Marketers Seeking Innovative Approaches III-41
Mobile Advertisement Offers Immense Potential in India III-42
Rural Penetration of Mobile Phones to Boost Mobile Advertising III-43
Traditional Mediums Still Lead the Market III-43
Product Launches III-44
Strategic Corporate Developments III-44
B.Market Analytics III-46
Table 19: Indian Recent Past, Current & Future Analysis for
Mobile Advertising - Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-46
4c. REST OF ASIA-PACIFIC III-47
A.Market Analysis III-47
Outlook III-47
Review of Select Markets III-47
Korea III-47
Mobile Ad Market Galloping at High Speed III-47
Malaysia III-47
Australia III-47
Singapore III-48
Mobile Phone Advertisement Revenues to Rise III-48
Strategic Corporate Developments III-48
B.Market Analytics III-49
Table 20: Rest of Asia Pacific Recent Past, Current & Future
Analysis for Mobile Advertising - Annual Revenue Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-49
5. REST OF WORLD III-50
A.Market Analysis III-50
Outlook III-50
Review of Select Markets III-50
Israel III-50
Canada III-50
Incentive-Based Advertising to Grow III-51
South Africa III-51
Increase in the Introduction of Innovative Features III-51
UGC Segment to Grow on World Cup's Arrival III-52
Strategic Corporate Developments III-52
B.Market Analytics III-53
Table 21: Rest of World Recent Past, Current & Future
Analysis for Mobile Advertising - Annual Revenue Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-53
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 43 (including Divisions/Subsidiaries - 46)
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Region/Country Players
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The United States 29
Europe 12
France 1
Germany 2
The United Kingdom 5
Spain 1
Rest of Europe 3
Asia-Pacific (Excluding Japan) 3
Middle-East 2
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To order this report:
Advertising Industry: Global Mobile Advertising Industry
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Nicolas Bombourg |
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