Reportlinker Adds Global Direct Mail Advertising Services Industry
NEW YORK, Sept. 30 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Direct Mail Advertising Services Industry
http://www.reportlinker.com/p0305104/Global-Direct-Mail-Advertising-Services-Industry.html
This report analyzes the Global market for Direct Mail Advertising Services in US$ Million. The US market is further analyzed by the following service segments: Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Others. Annual estimates and forecasts are provided for the period of 2007 through 2015. Also, a six-year historic analysis is provided for this market. The report profiles 208 companies including many key and niche players such as DealerLink Inc., Go Direct Mailing and Marketing Pvt Ltd., Harte-Hanks, Inc., Inktel Direct, IWCO Direct, Mailing Lists (India) Pvt. Ltd., MBI Direct Mail, Micro Mailing Canada, Rapp Collins Worldwide, Inc., Smart Media JSC, Transcontinental Printing, Valassis Communications, Inc., Valpak Direct Marketing Systems, Inc., Vertis Communications, Inc., and WPP PLC. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
DIRECT MAIL ADVERTISING SERVICES MCP-6239
A GLOBAL MARKET REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Impact of Recession: A Straight Talk II-2
Challenges Galore II-2
Growth of Digital Media: A Challenge to Reckon With II-3
Indiscriminate Use of Paper Fuels Negative Publicity II-3
Lack of a "Clean" Database: A Key Bottleneck II-4
Noteworthy Trends & Issues II-4
Shifting of Ad Budgets From Mass to Direct Advertising Spells
Opportunities II-4
Growth in the Adoption of Multichannel Direct Advertising
Augers Well II-4
Table 1: Advertising Models in the United States (2008):
Percentage Share Breakdown of Mass Advertising Models &
Multi-Channel Advertising Models II-5
Personalized URLs: A Potent Tool to Enhance Response Rates of
Online Mail II-5
Technological Advancements Trigger Growth II-5
Thinking Out of the Box Critical to Optimize Direct Mail II-6
Multidimensional Mailers/Creative Content Set to Energize
Direct Mail II-6
Accurate Targeting: A Talisman for the Success of Direct Mail
Adverting II-6
High Income, Educated & Urban Population: A Chief Target for
Direct Mail Ads II-7
Postal Infrastructure: Critical to the Success of Direct Mail II-7
2. REGIONAL MARKET OVERVIEW II-8
2a. THE UNITED STATES II-8
A.Market Analysis II-8
Outlook II-8
Market Overview II-8
Economic Downturn Hits Domestic Ad Revenues & Overall
Industry Growth II-8
Insurance Industry: A Lone Bright Spot II-9
Financial Services Industry Drags Down Opportunities in
Direct Mail II-10
Non-Catalog Direct Mail Grows in Popularity II-10
Key Statistical Findings II-10
Table 2: US Advertising Market (2008): Percentage
Breakdown of Ad Spending by Medium - Television, Direct
Mail, Newspaper, Internet, Magazines, and Others (includes
corresponding Graph/Chart) II-10
Table 3: Direct Marketing Advertising Expenditures in the
United States (2008): Breakdown of Ad Spends (in US$
Billion) by Industry Segment (includes corresponding
Graph/Chart) II-11
B.Market Analytics II-12
Table 4: US Recent Past, Current & Future Analysis for
Direct Mail Advertising Services by Service Segment -
Concept Development for Advertising Campaigns, Print
Services, Mail List Creation/Support Services, Letter Shop
Services, Fulfillment Services, Full Direct Mail Services,
and Other Services Independently Analyzed with Annual
Revenues in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) II-12
Table 5: US Historic Review for Direct Mail Advertising
Services by Service Segment - Concept Development for
Advertising Campaigns, Print Services, Mail List
Creation/Support Services, Letter Shop Services, Fulfillment
Services, Full Direct Mail Services, and Other Services
Independently Analyzed with Annual Revenues in US$ Million
for Years 2001 through 2006 (includes corresponding
Graph/Chart) II-13
Table 6: US 11-Year Perspective for Direct Mail Advertising
Services by Service Segment - Percentage Share Breakdown of
Revenues for Concept Development for Advertising Campaigns,
Print Services, Mail List Creation/Support Services, Letter
Shop Services, Fulfillment Services, Full Direct Mail
Services, and Other Services for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) II-14
2b. JAPAN II-15
A.Market Analysis II-15
Outlook II-15
B.Market Analytics II-15
Table 7: Japanese Recent Past, Current & Future Analysis for
Direct Mail Advertising Services with Annual Revenues in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) II-15
Table 8: Japanese Historic Review for Direct Mail
Advertising Services with Annual Revenues in US$ Million for
Years 2001 through 2006 (includes corresponding Graph/Chart) II-16
2c. EUROPE II-17
A.Market Analysis II-17
Outlook II-17
Key Statistical Findings II-17
Table 9: UK Advertising Market (2008): Percentage Breakdown
of Ad Spending by Medium - Press, Television, Internet,
Direct Mail, Radio, and Others (includes corresponding
Graph/Chart) II-17
Table 10: Top Spenders on Direct Mail in the United Kingdom
(2007): Percentage Share Breakdown of Direct Mail Spending
by Select Company (includes corresponding Graph/Chart) II-17
B.Market Analytics II-18
Table 11: European Recent Past, Current & Future Analysis
for Direct Mail Advertising Services with Annual Revenues in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) II-18
Table 12: European Historic Review for Direct Mail
Advertising Services with Annual Revenues in US$ Million for
Years 2001 through 2006 (includes corresponding Graph/Chart) II-18
2d. REST OF WORLD II-19
A.Market Analysis II-19
Outlook II-19
Key Statistical Findings II-19
Table 13: Australian Direct Mail Advertising Market (2008):
Percentage Breakdown of Direct Mail Ad Spending by Major
Industries - Finance, Media, Community, Retail,
Communications, Insurance, and Others (includes
corresponding Graph/Chart) II-19
B.Market Analytics II-20
Table 14: Rest of World Recent Past, Current & Future
Analysis for Direct Mail Advertising Services with Annual
Revenues in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) II-20
Table 15: Rest of World Historic Review for Direct Mail
Advertising Services with Annual Revenues in US$ Million for
Years 2001 through 2006 (includes corresponding Graph/Chart) II-20
3. DIRECT MAIL ADVERTISING - AN OVERVIEW II-21
Direct Mail Advertising: A Definition II-21
Evolution of Direct Mail Advertising: A Review II-21
Participants/Service Providers in the Direct Mail Advertising
Industry II-22
Full Service Companies II-22
Concept Development Only Service Providers II-22
Mailing List Service Providers II-22
Printing Services for Direct Mail II-22
Letter Shop Service Providers II-22
Fulfillment Service Providers II-23
Other Miscellaneous Direct Mail Advertising Service Providers II-23
"Must-Have" Characteristics of Effective Direct Mailers II-23
Types of Direct Mail Advertisements: By Format & Design II-23
Bookalog II-23
Catalogs II-23
Blind mailing II-23
Self-mailers II-23
Clear bag packages II-23
Postcards II-24
Envelope mailers II-24
Snap mailers II-24
Dimensional mailer II-24
Intelligent Documents II-24
Types of Direct Mail Advertisements: By Strategy II-24
Basic Direct Mailing II-24
Advanced Direct Mailing II-24
Catalogue Direct Mailing II-24
Integrated Direct Mailing II-25
Direct Mail Value Chain II-25
Planning II-25
Production & Distribution II-26
Customer Service II-26
Types of Direct Mail Advertising Services II-26
Concept Development II-27
Print Services II-27
Mail List Creation II-27
Letter Shop Services II-27
Fulfillment Services II-27
Other Services II-27
Advantages of Direct Mail Advertising II-27
Facilitates Customized Marketing II-27
A Potent Tool to Attract New Customers II-28
An Important Test & Measurement Tool II-28
Facilitates Statistical Analysis II-28
Disadvantages of Direct Mail Advertising II-28
High Costs II-28
Perception as a 'Junk Mail' II-28
Mailing List: Backbone of Direct Mail Advertising II-29
Direct response lists II-29
Compiled lists II-29
4. RECENT INDUSTRY ACTIVITY II-30
IWCO Direct Acquires the US Operations of Transcontinental Direct II-30
Royal Mail Unveils Mail Media Centre Website II-30
Carlson Marketing Sets Into Motion Direct Mail Campaign for
Hyundai II-30
R2C Group Launches Customer Connect II-30
Royal Mail Unveils New Resource For Direct Mail Industry II-31
The AJC Unveils AJC Media Solutions II-31
Tully-Wihr Partners with Redbeard Communications II-31
Premium Color Graphics Merges with Hand Pack II-32
Reynolds DeWalt Takes Over RiverView Marketing Consultants II-32
VerticalResponse Enters into Partnership with BigContacts II-32
Grupo Posadas Selects Neolane's Cross-Channel Marketing Solution II-32
Etrinsic and LV= Renew Contract II-33
RR Donnelley Enhances CustomPoint System with Direct Mail
Capabilities II-33
inContact Inks Agreement with Direct Response Marketing Companies II-33
Workflow Management Sells Freedom Graphic and United Envelope II-34
Royal Mail Partners with St. Ives to Introduce Mail-Tracking
Service II-34
VerticalResponse Forms Partnership With StartupNation II-34
PSA Launches Multiple-Channel Direct Marketing Platform II-34
QuantumDigital Launches New Direct Marketing Blog II-35
Media Post Introduces "One-Stop-Shop" Advertising Service II-35
VNPost and La Poste Group to Offer Direct Mail II-35
DMA Enters into Partnership with China Direct Mail Association II-35
Quebecor World Merges Divisions II-35
Jingwei International Signs Agreement with Best Buy China II-35
Quad/Graphics Invests in QuadDirect Division II-36
Union Street to Acquire Two Marketing Agencies II-36
Grove Acquires GI Solutions II-36
Vertis Communications Merges with American Color Graphics II-36
Allegro Offers FreshDM for Salesforce II-37
Dsicmm Group Acquires K2 Group II-37
Diversified Agency Services Completes Acquisition of The Kern
Organization II-37
China Inks Four Co-Operative Agreements with Taiwan II-38
Datateam Acquires Borcombe SP II-38
Haggin Marketing Acquires Coupons, Inc II-38
Myhubtv Takes Over Agent Mailing II-39
Lombardi Media Acquires Pronto Post II-39
Acxiom Plans to Acquire Direct Marketing Services II-39
Johnson & Quin Takes Over InteliMail II-39
Schmidt Takes Over Cooperative Direct Mail Line from Solar
Communications II-39
Mark Altman Acquires Dynamic Mail Solutions II-40
MailSouth Acquires Saving Source Direct II-40
Princeton Fulfillment Solutions Forms JV with Towne AllPoints
Communications II-40
5. FOCUS ON SELECT GLOBAL PLAYERS II-41
DealerLink Inc (USA) II-41
Go Direct Mailing and Marketing Pvt Ltd. (India) II-41
Harte-Hanks, Inc. (USA) II-41
Inktel Direct (USA) II-41
IWCO Direct (USA) II-42
Mailing Lists (India) Pvt. Ltd (India) II-42
MBI Direct Mail (USA) II-42
Micro Mailing Canada (Canada) II-43
Rapp Collins Worldwide, Inc (USA) II-43
Smart Media JSC (Vietnam) II-43
Transcontinental Printing (Canada) II-44
Valassis Communications, Inc (USA) II-44
Valpak Direct Marketing Systems, Inc (USA) II-44
Vertis Communications, Inc. (USA) II-44
WPP PLC (Ireland) II-45
6. GLOBAL MARKET PERSPECTIVE II-46
Table 16: World Recent Past, Current and Future Analysis for
Direct Mail Advertising Services by Geographic Region - US,
Japan, Europe, and Rest of World Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) II-46
Table 17: World Historic Review for Direct Mail Advertising
Services by Geographic Region - US, Japan, Europe, and Rest of
World Markets Independently Analyzed with Annual Revenues in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-47
Table 18: World 11-Year Perspective for Direct Mail
Advertising Services by Geographic Region - Percentage Share
Breakdown of Annual Revenue for US, Japan, Europe, and Rest of
World Markets for Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) II-48
III. COMPETITIVE LANDSCAPE
Total Companies Profiled: 208 (including Divisions/Subsidiaries - 209)
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Region/Country Players
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The United States 43
Canada 18
Europe 135
France 6
Germany 21
The United Kingdom 56
Italy 2
Spain 1
Rest of Europe 49
Asia-Pacific (Excluding Japan) 13
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Advertising Industry: Global Direct Mail Advertising Services Industry
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