Reportlinker Adds B2C E-Commerce and Internet Trends in 18 Eastern European Countries, September 2010
NEW YORK, Oct. 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
B2C E-Commerce and Internet Trends in 18 Eastern European Countries, September 2010
1.) Key Findings
- The Russian B2C E-Commerce market is expected to reach between USD 5.3 billion and USD 6 billion in 2010, with almost 6 million people who ordered or paid for goods and services via the Internet during March 2010.
- In 2010, Polish consumers are expected to spend PLN 17 billion online, of which the transactions done via the auction portals account for 60% of revenues.
- Aukro.cz was the leading Czech B2C E-Commerce player in August 2010, with 1.6 million unique visitors from the Czech Republic. Alza.cz came on second place, reaching 830 thousand unique visitors in the same period.
- Slovakia shows strong growth in B2C E-Commerce, as online retailers expect sales to grow by +25% and the number of orders to grow by +50% in 2010. In Slovakia, a dynamic E-Commerce sector has developed, with clothing and sports being the most popular product categories.
- The Baltic States Estonia, Latvia and Lithuania show a positive development. 48% of Internet users from Latvia declared in 2009 that they have ever been shopping on the Internet.
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Eastern European online retail is catching up
Overview of Eastern European online retail
Leading European online retailers have closely followed the dynamic increase in internet use in Eastern Europe over the last few years. Although not yet up to Western standards, almost all Eastern European markets are experiencing strong growth. This is the insight gleaned from the latest yStats.com report titled "B2C E-Commerce and Internet Trends in 18 Eastern European Countries, September 2010". In its newest report the Hamburg-based market research company presents recent online retail trends observed in 18 nations in the region.
The most important Eastern European online markets: Russia, Poland, Czech Republic In Russia B2C e-commerce is a particularly promising segment, attracting more and more international companies such as eBay. For 2010 a strong growth in revenue of 30% is expected for all online retail activities in Russia. Household appliances and telecommunications products are among the most popular categories. In Poland 25% of all consumers bought products online in 2009, while revenue generated from online retail accounted for 3.2 billion EUR. For 2010 a growth rate of 18% is expected, which is believed to be largely attributed to online auction platforms. After the take-over of online shop Merlin.pl by its competitor Empik.com, a Polish counterpart to Amazon.com is being established. In 2009, in the Czech Republic the number of internet users over the age of 40 grew compared to the prior year, while the number of internet users below the age of 30 decreased. The most important B2C online retailer in August 2010 was Aukro.cz with 1.6 million unique visitors, followed by Alza.cz with 0.8 million unique visitors.
Dynamic markets in the region: Slovakia, Slovenia, Hungary, Ukraine In Slovakia a positive trend has been observed in the B2C e-commerce segment. Online retailers expect a 25% growth in revenue for 2010 and a 50% plus in purchases. Slovenia has also experienced dynamic movement in its online retail business. The most important product categories are clothing and sporting goods. In Hungary 30% of the population still considers online shopping too risky. In the Ukraine online shops have gained in popularity; however, certain products such as computer hardware are purchased using online auction platforms.
Trailing behind the rest of Eastern Europe The Baltic States – Estonia, Latvia and Lithuania – exhibit a positive trend. In 2009, 48% of all internet users in Latvia said they have shopped online. In Lithuania this share grew rapidly from 7% in 2006 to 56% in 2009. In Albania and the former Yugoslav countries of Bosnia-Herzegovina, Croatia, Montenegro and Serbia few people make online purchases. Nonetheless, the situation has improved over the last few years and online shops and auction platforms have increasingly gained in popularity. However, in Bulgaria, Macedonia and Romania online retail is still very underdeveloped as evinced by the "B2C E-Commerce in 19 European Countries, September 2010" yStats.com report.
1. EASTERN EUROPE REGIONAL
- Internet Trends
- Distance Shopping in selected Countries by Internet, Catalog / Mail-Order and Telephone, in % of Respondents who made Distance Selling Purchases, July 2009-July 2010
- Leading B2C E-Commerce Players, by Unique Visitors (Users), in thousands, August 2010
- Share of Page Views by Mobile Devices, in %, Q1 2010
2. RUSSIA (Top Country)
- B2C E-Commerce Sales, in RUB billion, 2008-2010f
- B2C Distance and B2C E-Commerce Sales, in RUB billion, 2008-2009
- E-Commerce Market Trends in the Ural, including local Market Size, in EUR, 2008-2009
- E-Commerce Market Trends in South Russia, including local Market Size, in EUR, 2009 & 2012f
- E-Commerce Market Trends in Siberia, including local Market Size, in EUR, 2008-2009 & 2012f
- E-Commerce Market Trends in Central Russia, including local Market Size, in EUR, 2009
- B2C E-Commerce Trends, including Market Size in USD billion and Number of Online Shoppers, March 2010
- B2C E-Commerce Shopping Trends
- Products purchased Online, in %, 2009
- Internet Users, in millions and in % of Population, 2009-2010
- Market Shares of Paid Internet Services by Consumer Segments, in %, 2010
- Sources of Information for Products, in %, 2009
- Advantages of Online Shopping, in %, 2009
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
- News about Metro-cc.ru
- News about Internet Hypermarket OZON.ru
- News about Ellos
3. POLAND (Top Country)
- B2C E-Commerce Sales, in PLN billion, 2009-2010f
- Internet and E-Commerce Trends, including Online Spending, by Auctions and E-Commerce Sites, in EUR billion, 2010f
- Usage of Internet Services (including E-Commerce) of Internet Users in Poland, in %, 2010
- Leading B2C E-Commerce Players; ranked by Unique Visitors and Audience Reach, August 2010
- Online Auction Market Trends
- News about Empik.com
- News about PayPal Poland
- E-Commerce related Trends in the Polish Delivery Market
4. CZECH REPUBLIC (Top Country)
- B2C E-Commerce and total Retail Sales in the Czech Republic, in CZK billion, 2006-2009
- Internet Users, in millions and in % of Population, 2006 & 2010
- Share of Online Shoppers, in %, 2009-2010
- Share of Online-Shoppers by Age Groups, in %, 2009
- Most popular Payment Methods in E-Commerce, in %, April 2010
- Main Reasons for Online-Shopping, in %, 2009
- Worries regarding Online-Shopping, in %, 2009
- Online Price Trends in selected Categories, in %, Q1 2010
- Usage of Payment Cards by Czech Women, in %, 2010
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
- News about Postovnisupermarket.cz
- News about SCMVD.cz
5. ALBANIA
- Internet and E-Commerce Sector Trends
- E-Business and Internet Banking Trends
- Internet Users, in millions and in % of Population, 2004, 2006 & 2010
- Subscribers to Telephone, Mobile Phone (in thousands), Broadband (in thousands and Penetration in %), 2008-2009
- Direct Marketing Trends
6. BOSNIA-HERZEGOVINA
- Internet and B2C E-Commerce Sector Trends
- Overview of B2C E-Commerce
- Internet Users, in millions and in % of Population, 2006-2009f
7. BULGARIA
- Internet Usage and B2C E-Commerce Trends
- Online Shopper Trends, including Share of Credit Card Owners Shopping Online in %, 2009
- Internet Users, in millions and in % of Population, 2004, 2006 & 2010
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
8. CROATIA
- Internet and E-Commerce Sector Trends
- Internet Usage Trends, by Age Groups, 1H 2010
- Internet Users, in millions and in % of Population, 2004, 2006 & 2010
9. ESTONIA
- Internet and E-Commerce Sector Trends
- Internet Users, in millions and in % of Population, 2006, 2007 & 2010
- Fixed Broadband Subscribers, in thousands and Penetration Rate in %, 2009-2010f
10. HUNGARY
- Internet Users, in millions and in % of Population, 2007 & 2010
- Internet and E-Commerce Sector Trends
- Frequency of Online-Shopping in the last 12 Months, in % of Internet Users, June 2009
- Product Category Trends in B2C E-Commerce, 2010
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
11. LATVIA
- Internet Infrastructure Trends
- E-Commerce Sector Trends
- E-Commerce Statistics, including Share of Online Shoppers, Reasons to buy Online, most popular Payment Methods, in %, 2009
- Internet Users, in millions and in % of Population, 2006, 2007 & 2010
- Most Popular Online Trading Platforms, in %, 2009
12. LITHUANIA
- Internet and E-Commerce Sector Trends
- Share of Internet Shoppers on Internet Users, in %, 2006 & 2009
- Most popular Product Categories in B2C E-Commerce, in %, 2009
- Internet Users, in millions and in % of Population, 2005, 2006 & 2010
- Fixed Broadband Subscribers, in thousands and Penetration Rate in %, 2009-2010f
13. MACEDONIA
- Internet and E-Commerce Sector Trends
- Online Shopping Trends
- Internet Users, in millions and in % of Population, 2002 & 2010
- Direct Marketing Trends
- Activities of PayPal
14. MONTENEGRO
- Internet and E-Commerce Sector Trends
- Internet Users, in millions and in % of Population, 2010
15. ROMANIA
- Internet Usage Trends, 2010
- Internet and E-Commerce Sector Trends
- Top 10 Romanian Brands most Present on the Internet, February 2010
- Internet Users, in millions and in % of Population, 2007 & 2010
16. SERBIA
- Overview of E-Commerce Market
- Internet and E-Commerce Sector Trends
- Internet Users, in millions and in % of Population, 2010
17. SLOVAKIA
- Internet and E-Commerce Sector Trends
- Trends in Online-Shopping for 2010
- Average Volume of one Order in B2C E-Commerce, in EUR, 2008-2009
- Combined Turnover of the eight biggest Online Shops, 2009
- Internet Users, in millions and in % of Population, 2005, 2006 & 2010
- Share of Online Shoppers, in %, 2009-2010
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
18. SLOVENIA
- B2C E-Commerce Trends, 2009
- Internet and E-Commerce Sector Trends
- Main Reasons for Online-Shopping, in %, Q1 2009
- Most popular Product Categories in E-Commerce, in %, Q1 2009
- Internet Users, in millions and in % of Population, 2006, 2007 & 2010
19. UKRAINE
- Internet and E-Commerce Sector Trends
- Payment Card Online Trends
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
To order this report:
Internet Business Industry: B2C E-Commerce and Internet Trends in 18 Eastern European Countries, September 2010
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Nicolas Bombourg |
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