REPORT: Receiving Corporate News is Principal Driver of Shareholders onto Investor Relations Websites

NEW YORK, July 20, 2016 /PRNewswire/ -- Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, has posted the results of the second question from its 2016 edition of the Shareholder Confidence 365 Study. 

Question #2: For stocks you currently own, how often do you visit the IR website of each individual company?

If you ignore (for now) the bottom two results, the differences between Wall Street (W) and Main Street (M) is a slight bell curve – with institutional investors demonstrating a more scheduled research pattern.

What does stand out is the importance of getting news out-the-door to bring all investors (averaged at 33%) to your IR website. This is more than a "generating traffic" exercise... the IR website will promote a deeper narrative beyond the news. And, as we have learned in question #1, issuers need that website in place.

Request a hardcopy version of the complete report here: http://e.prnewswire.com/Shareholder-confidence-365-study.html

Verbatim comments from investors include:

• "Once a quarter for long term blue chip dividend holds, sometimes more often for smaller/riskier companies."
• "When I'm doing follow-up research, I'll visit the IR website of companies in my portfolio; not every company gets an IR visit."
• "When there is something that requires me to check them out."
• "It's sporadic - sometimes when I receive news I do go there but definitely not a majority of the time."
• "Only if I can't find the info on some of my other services."

Differentiate your company

"Investor relations websites are mostly data-feeds, which is basic content investors and shareholders can access at many other places," stated the study author, Bradley H. Smith, Director of Marketing, Investor Relations and Regulatory Compliance Services at PR Newswire & Vintage.

"Issuers need to take advantage of the most important attribute of your IR Room: it allows you to publish their unique content, establishing the IR Room as an essential destination."

About Vintage
Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services. Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry's intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage
+1 201.942.7157 
[email protected]

Photo - http://photos.prnewswire.com/prnh/20160720/391452-INFO

SOURCE Vintage

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