Rentrak to Present During ad:tech New York

PORTLAND, Ore., Nov. 3, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced company president of the Advanced Media and Information (AMI) division, Cathy Hetzel, will be a featured panelist during ad:tech New York. The mission of the conference is to provide brand advertisers, agencies, portals, online publishers and technology providers with an unparalleled forum to exchange ideas, experiences, new practices, emerging models and expert opinion.

Ms. Hetzel will be a featured panelist during the "Measureable TV: Hypertracking in the Living Room and What it Means for Advertisers" panel and will share executive level perspective regarding the industry's opportunity to use large databases to develop new metrics such as Rentrak's "Stickiness Index" and DVR measurement for up to 15 days. Ms. Hetzel will also discuss the convergence of mass marketing and direct marketing disciplines and how customer segmentation databases are the key to accurate media measurement for the 21st century.

Ms. Hetzel's presentation during ad:tech New York takes place on Wednesday, November 3 from 4:00 p.m. until 5:00 p.m. Eastern Daylight Time on the first level of the Javits Center located at 655 West 34th Street, New York, NY 10001.

SOURCE Rentrak Corporation

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED