Rentrak to Present at the Advertising Research Foundation 360 Measurement Day Workshop
-- Chief Research Officer, Bruce Goerlich, to Address Topics Focusing on Cross-Channel Planning and Effectiveness Measurement --
PORTLAND Ore., May 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that Bruce Goerlich, Chief Research Officer of Rentrak Corporation, will serve as a panelist at the Advertising Research Foundation (ARF) 360 Measurement Day Workshop.
Mr. Goerlich will be a featured panelist on the "Promises Realized: A Single Touchpoint" panel and is scheduled to speak on Tuesday, May 25, 2010 from 12:45 p.m. to 1:45 p.m. (CST). Mr. Goerlich's presentation will discuss the importance of how the use of TV viewing databases can result in more effective targeting and measurement.
The ARF 360 Measurement Day Workshop takes place at Starcom MediaVest Group, 35 West Wacker Drive, Burnett Room, Chicago, IL 60601. For more information please visit www.thearf.org.
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com
Contact for Rentrak Corporation: |
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Sallie Olmsted / Amanda Bialek |
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Office: 310-854-8124 / 310-854-8151 |
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E-mail: [email protected] |
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SOURCE Rentrak Corporation
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