Rentrak Signs Daystar Television Network to Its TV Essentials(TM) Service

PORTLAND, Ore., Feb. 23 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced a multi-year agreement with Daystar Television to utilize Rentrak's TV Essentials service  to track viewership of the network.

Daystar Television is the fastest growing, and one of the largest Christian television networks in the world. With the network's extensive blend of interdenominational and multi-cultural programming that is broadcasted into homes across the globe, this deal represents a strategic programming alliance and new revenue stream for Rentrak.

"To have Daystar Television rely on TV Essentials to better serve their audience and business is continued proof of the power of Rentrak systems driven by the detailed insights that only set-top-box data can provide," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media.

"Daystar is extremely excited about working with Rentrak and using their TV Essentials service.  The data provided will allow our network to have a clear scope of our viewer's watching habits and allow us to understand our demographic in a way that would not have been possible before," said Jonathan Lamb, Daystar Television.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television.  Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide.  The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With  reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation