Rentrak Signs Contract With Eurocinema for On-Demand Content Measurement of International Films

PORTLAND, Ore., April 22 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that it has entered into an agreement to provide Eurocinema with on-demand measurement services—a deal that further increases Rentrak's U.S. and Canadian market share.

"In order to maximize revenue, it's critical to have timely and actionable information on the U.S. and Canadian on-demand environment," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media. "By using OnDemand Essentials, Eurocinema will be able to more accurately assess its audience and determine ways to increase its usage."

Eurocinema offers a host of contemporary European and international feature films to U.S. and Canadian viewers via cable, satellite and broadband services. Recent on-demand film offerings include a variety of award-winning and critically-acclaimed docudrama films.

"Rentrak service allows us to better understand our audience preferences and maximize our marketing efforts.  It is a very useful tool for us when it comes down to choosing our programming," said Sebastien Perioche, Eurocinema's Chief Executive Officer.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Eurocinema

Eurocinema is TV's home for European and international box office films. Eurocinema brings audiences award-winning, international box office hits. Eurocinema is offered on-demand on cable, satellite and broadband services. Each film block is hosted to bring you additional information on directors, actors, producers and other points of interest to enhance your viewing experience. Short films are added to each feature film, tied together thematically, it could be the same director, writer, same country, or a different look at the same topic/plot.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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