Rentrak Reports Engagement Metrics for Week Ending January 3, 2010

PORTLAND, Ore., Jan. 11 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 28, 2009 through January 3, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

With the "Big 4" networks (ABC, CBS, FOX and NBC) primarily in repeats, cable series dominated 19 of the top-25 Stickiness Index rankings for the week.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

    Week of 12/28/2009- 1/03/10:

    Index    Rating
     Rank     Rank      Series                                   Network Index
    -----    ------     ------                                   ------- -----
       1       128      Trust                                      LMN    168
     ---       ---      -----                                      ---    ---
       2       162      Criminal Minds                             ION-B  160
     ---       ---      --------------                             -----  ---
       3        66      Iron Chef America                          FOOD   157
     ---       ---      -----------------                          ----   ---
       4       159      Sortilegio                                 UNIV-B 155
     ---       ---      ----------                                 ------ ---
       5       203      En nombre del amor                         UNIV-B 153
     ---       ---      ------------------                         ------ ---
       6        54      Angus, Thongs, and the Perfect Snogging    NICK   149
     ---       ---      ---------------------------------------    ----   ---
       7         8      Brothers and Sisters                       ABC    148
     ---       ---      --------------------                       ---    ---
       8       235      Ann Rule's Too Late to Say Goodbye         LMN    144
     ---       ---      ----------------------------------         ---    ---
       9       115      Wubb Idol                                  NICKJR 144
     ---       ---      ---------                                  ------ ---
      10        76      NCIS                                       USA    142
     ---       ---      ----                                       ---    ---
      11       218      Debbie Macomber's Mrs. Miracle             HALL   142
     ---       ---      ------------------------------             ----   ---
      12       212      The Most Wonderful Time of the Year        HALL   141
     ---       ---      -----------------------------------        ----   ---
      13        20      Criminal Minds                             CBS    141
     ---       ---      --------------                             ---    ---
      14       197      Her Only Child                             LMN    139
     ---       ---      --------------                             ---    ---
      15       177      Cradle of Lies                             LMN    138
     ---       ---      --------------                             ---    ---
      16        22      CSI: NY                                    CBS    138
     ---       ---      -------                                    ---    ---
      17       143      To Have and to Hold                        LMN    138
     ---       ---      -------------------                        ---     ---
      18        14      The 32nd Annual Kennedy Center Honors      CBS    138
     ---       ---      -------------------------------------      ---    ---
      19        80      Bones                                      TNT    138
     ---       ---      -----                                      ---    ---
      20        36      The Mentalist                              CBS    137
     ---       ---      -------------                              ---    ---
      21        38      CSI: Crime Scene Investigation             CBS    136
     ---       ---      ------------------------------             ---    ---
      22       114      Star Wars: The Clone Wars                  TOON   132
     ---       ---      -------------------------                  ----   ---
      23        70      Tyler Perry's Meet the Browns              TBS    132
     ---       ---      -----------------------------              ---    ---
      24       189      Management                                 LIFE   132
     ---       ---      ----------                                 ----   ---
      25        88      Law & Order: Special Victims Unit          USA    131
     ---       ---      ---------------------------------          ---    ---

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Cartoon Network, TBS and TNT are owned by Turner Broadcasting, Inc., a unit of Time Warner; Food Network is owned by Scripps Networks Interactive and Tribune Company; Hallmark Channel is owned by Crown Media Holdings; ION is owned by ION Media Networks; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

    Contacts: Rogers & Cowan for Rentrak Corporation
              Sallie Olmsted                         Amanda Bartz
              (310) 854-8124                         (310) 854-8151
              [email protected]            [email protected]

SOURCE Rentrak Corporation