Rentrak Holds Ad Agency/Advertiser Ratings Event in Columbus, Ohio

PORTLAND, Ore., April 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced key findings from Rentrak's Agency Day held on Thursday, April 22 in Columbus, Ohio. Using actual market examples from Rentrak's StationView Essentials service, executives learned how agencies and their clients will benefit from using set-top-box (STB) data as the database TV currency in order to gain deeper insight into how television audiences are engaged across day-parts and more precisely target client segments.

"Like any agency, M-Marketing is constantly looking for ways to make our campaigns more efficient and impactful. In today's fragmented media world, larger sample sizes are needed in order to enhance our client's schedules," said Mike McNeil, President of M-Marketing. "Rentrak has found a way to increase sample sizes and deliver numbers that are reliable even for the smaller niche programs."

StationView Essentials produces information products from the largest commercially available database of TV digital set-top-devices and includes three Columbus, Ohio station group subscribers including Lin TV, Media General and Sinclair Broadcast Group.

"The TV industry at large is embracing a new measurement service for the evaluation and selling of their media," said Bill Livek, CEO of Rentrak. "Only by using Rentrak's database currency, will local TV stations have a stable currency where they can merge together product usage information along with advertiser's segmentation systems in order to prove the delivery power of all TV viewing."

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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