Rentrak Announces Box Office Numbers for Weekend of February 12, 2010

LOS ANGELES, Feb. 14 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of February 12 through February 14, 2010 according to the company's Box Office Essentials™ theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday February 14, 2010 include:

    
    
                                            Weekend
    Rank  Title              Distributor      Gross         Cume     Locations
    ----  -----              -----------     -------        ----     ---------
    1 Valentine's Day        Warner Bros.  $52,410,000   $52,410,000    3665
    2 Percy Jackson & The 
       Olympians: 
       Lightning          20th Century Fox $31,100,000   $31,100,000    3356
    3 The Wolfman             Universal    $30,626,721   $30,626,721    3222
    4 Avatar              20th Century Fox $22,000,000  $659,605,653    2685
    5 Dear John                 Sony       $15,300,000   $53,177,572    2975
    6 Tooth Fairy         20th Century Fox  $5,600,000   $41,528,735    2748
    7 From Paris With 
       Love                   Lionsgate     $4,740,000   $15,852,790    2722
    8 Edge Of Darkness       Warner Bros.   $4,585,000   $36,068,681    2615
    9 Crazy Heart         Fox Searchlight   $4,000,000   $16,526,975    1005
    10 When In Rome            Disney       $3,429,000   $26,026,729    2125
    11 The Book Of Eli       Warner Bros.   $3,275,000   $87,229,231    1825
    12 The Blind Side        Warner Bros.   $2,210,000  $244,676,341    1175

Weekend of 2/12/10 to 2/14/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation  

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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