Rentrak Acquires Media Salvation, Inc.

PORTLAND, Ore., Jan. 4, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has acquired Media Salvation Inc., a provider of sales and financial reporting systems and services to major studio and independent film companies active in the electronic, mobile and physical distribution channels. The acquisition secures an additional major studio to Rentrak's roster of entertainment clients for its Studio Revenue Share Essentials, Digital Download Essentials and Mobile Essentials services.

With this acquisition, Rentrak will be able to integrate all of its existing products with TV network and studio financial and distribution systems such as JD Edwards, SAP and other financial packages. The acquisition also strengthens Rentrak's world class management team with the appointment of David Cortese as Senior Vice President of Digital Studio Services.  Prior to launching Media Salvation in January, 2009, Mr. Cortese spent eight years at Sony Pictures Home Entertainment, most recently as the division's worldwide CIO.

"As consumers continue to shift their entertainment consumption from physical formats (discs) to electronic (downloads/streams), this acquisition further strengthens Rentrak's ability to provide our studio and network clients with the sales and financial reporting and intelligence they need to effectively manage this transition," said Marty Graham, President of Home Entertainment at Rentrak.

"I am thrilled to be joining the Rentrak team as we work to add the complementary components of Media Salvation's technology into Rentrak's existing reporting systems and operational capabilities in order to create a best-in-class service offering for our studio, broadcast and cable network clients," said David Cortese, Senior Vice President of Digital Studio Services at Rentrak.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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