Redknee Puts Billing Transparency Under The Spotlight

REGULATORY ATTENTION AND EVOLUTION TO 3G+ NETWORKS SIGNIFY BILLING TRANSPARENCY MUST BE ADDRESSED TODAY

TORONTO, June 3 /PRNewswire-FirstCall/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, today is advising operators to review how they are providing transparent billing as regulatory attention and the evolution towards 3G networks and beyond begins to pick up pace. The role that greater transparency and subscriber control has on preventing bill shock and driving data revenues will be discussed at next week's Billing & OSS World Conference and Expo and is detailed in a position paper 'Eliminate Shock - Know Your Subscribers'.

The urgency for greater transparency and subscriber control in the wireless industry is twofold: regulatory action and the growing momentum of the evolution to and beyond 3G networks. Today, operators in the European Union (EU) are already in the process of providing a higher degree of communication and transparency to their data roaming customers. And further afield, the issue of bill shock is increasingly going under the microscope by regulatory authorities including in the US, where the industry is currently being called upon to discuss how it can protect subscribers with similar notification and cut-off mechanisms that have been instigated in the EU. It is expected that numerous other authorities will quickly follow suit, particularly following a survey conducted by the Federal Communications Commission (FCC), which demonstrated the extent of the problem by finding that one in six mobile users has experienced bill shock related to a sudden increase in their monthly bill without any significant changes to their service.

In addition to providing the mechanisms to eliminate bill shock, Redknee is advising that transparent billing and enhanced subscriber controls will enable operators to effectively and quickly drive data revenue as they roll out their 3G networks and continue to evolve. It has been estimated by the Global mobile Suppliers Association (GSA) that while 41 HSPA+ networks were commercially launched prior to February 2010, by the end of 2010 more than 100 HSPA+ networks are expected to be in service, bringing with them more advanced services and also added complexity for the consumer. Redknee concludes that to capitalize on the high growth of these data services it is imperative to create an environment of real-time systems for subscriber and service management to successfully support a business model that enhances the subscriber experience, drives data services adoption and the monetization of 3rd party applications and services. Value can, therefore, be derived by having true visibility of the subscriber's behavior, spending and communication in order to deliver a contextually relevant service to their subscribers and also create the opportunity to upsell and cross-sell services.

Lucas Skoczkowski, Redknee's chief executive commented:

"The provision of greater transparency and control to their subscribers not only eliminates bill shock but also contributes towards increasing the customer experience, drive data revenues and enables operators to retain value when they interact with their customers. Redknee has been supporting operators in tier 1 markets, including those in the European Union, to protect their customers from bill shock and to launch transformational business models that increase revenue and drive profitability. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."

Redknee's latest position paper 'Eliminate Shock - Know Your Subscribers' is available to download on http://www.redknee.com/solutions/bill_shock_control. Redknee will address these issues at Billing & OSS World Expo, which is being held in Washington from 9-11 June. For more information, please visit www.redknee.com

For more information about Redknee and their solutions, please go to www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.

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