Redknee Brings Data Monetization Excellence to Billing & OSS World Expo

Redknee named finalist at Excellence awards and to present at premier industry event

TORONTO, June 7 /PRNewswire-FirstCall/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, today announced that it has been named a finalist at this year's Billing & OSS World Excellence Awards for its success in enabling its customers to bring new services to market and improve their business performance and profitability. The award winner will be announced at Billing and & OSS World Conference and Expo, where Redknee will also be presenting strategies for operators to drive data revenue in next generation networks. Billing & OSS World Conference and Expo is being held in Washington from 9-11 June 2010.

During the past 24 months global data consumption has exploded. According to Pyramid Research, mobile data will account for 29% of global mobile service revenue by 2012, up from 19% in 2007, representing $300 billion in revenue for operators across the globe. Redknee believes that by imploring real-time, two-way communication between operators and their customers can provide the key for operators to seize on this opportunity today. Two-way, real-time communication not only enables operators to meet regulatory requirements associated with data roaming, but also further transforms the relationship with their customers by providing transparent pricing plans and charges, visibility into their tariff usage, delivery of real-time promotions, rewards and incentives and flexibility to the tariff plans or payment modes. In addition, leveraging analytics, customer profiles and real-time usage data, service providers can offer a personalized service to subscribers by delivering the 'right app at the right time'. Ultimately, operators will know what their customers want and be able to deliver it.

Humera Malik, Redknee's Director of Marketing commented:

"Redknee has been working with service providers across the globe to drive data monetization by increasing the uptake of data services, innovative business models and meeting regulatory compliance with data roaming regulations. In this presentation, I will discuss how a subscriber centric service model eliminates any opportunity for 'bill shock' to occur by empowering the subscriber to have full control over the services they want, when they want them, and how they want to pay for these services. Being named a finalist at the Billing & OSS World Excellence Awards further validates how we are successfully enabling service providers to do this."

'Driving Revenue in Next Gen Networks' will be presented by Humera Malik, Redknee's Director of Marketing on Wednesday 9 June at 11.30am. In addition, visit Redknee's stand at the Billing and OSS World Expo - stand 101.

For more information about Redknee and their solutions, please go to www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.