Redbox 'Location Finder' Invites Movie Lovers to Text to Find the Nearest Location

OAKBROOK TERRACE, Ill., Sept. 28 /PRNewswire/ -- Redbox, the popular movie rental provider and wholly-owned subsidiary of Coinstar, Inc. (Nasdaq: CSTR), debuts "Location Finder" text service designed to make renting and returning DVD and Blu-ray Discs® easier for consumers nationwide.  Now movie lovers can text "redbox" to 50101 from a mobile device, reply to an incoming message with a zip code and receive a list of redbox® locations in the area. The new service is the latest mobile feature offered by redbox and complements the successful debut of the free iPhone® app from redbox which launched in November 2009.

"With more than 24,000 locations and counting, finding the nearest redbox location has never been easier," said Gary Cohen, senior vice president, marketing and customer experience, redbox. "Our mobile programs continue to enhance the redbox experience and make finding the latest film or the closest redbox simple for consumers."  

Redbox makes renting and returning new release movies easy for consumers. The rent and return anywhere® policy lets consumers return movies to any of the more than 24,000 locations nationwide. Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. For added convenience, consumers can visit www.redbox.com to reserve their movies online.

New Redbox "Location Finder" Powered by Signal

This new "Location Finder" text service is powered by Signal™, a provider of Software-as-a-Service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices – promotions that cut through information overload and engage on-the-go customers. To date, the Signal platform has processed more than 160,000 client campaigns.

The company's flagship SaaS platform – Signal – is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal's cross channel marketing platform is capable of procuring user zip codes based on user location and delivering real-time information in response.

About Redbox

Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at approximately 24,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.

About Signal

Signal™ is an experienced, fast-growing and profitable provider of software-as-a-service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices – promotions that cut through the information overload clutter and engage on-the-go customers. The company's flagship SaaS platform – Signal – is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal also supports customers with marketing strategy, program and campaign design, as well as mobile application development. Used by hundreds of blue-chip companies, including many leading brands, retailers, online services, agencies and broadcast media, Signal processes millions of customer interactions each month. For more information, call 866-683-9863, go to www.signalhq.com or send email to [email protected].

Text program legal disclaimer: Message and data rates may apply. Service availability is on a carrier by carrier basis and based on handset compatibility. Text STOP to quit.

SOURCE Redbox