Red Lobster® Debuts Big Shrimp Festival

Brand new promotion features restaurant's biggest shrimp in a variety of flavors

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Jan 05, 2015, 10:00 ET

ORLANDO, Fla., Jan. 5, 2015 /PRNewswire/ -- Beginning today, Red Lobster, the world's largest seafood restaurant, is introducing a new promotion, Big Shrimp Festival, featuring some of the largest shrimp ever offered on the menu. During the promotion, guests will be able to choose two craveable Big Shrimp selections for $15.99, or three for $19.99.

Choose from a variety of new flavor options featuring some of the largest shrimp ever offered on the menu, like NEW! Crispy Tempura Shrimp, NEW! Brown Butter Shrimp Scampi and NEW! Extra Jumbo Garlic-Grilled Shrimp.

Guests can choose from a variety of new flavor options like Sriracha, Tempura and Brown Butter, as well as classic guest favorites, like Scampi and Coconut, to create their perfect plate. The offer comes with a fresh salad and unlimited Cheddar Bay Biscuits®. Selections include:

NEW! Crispy Tempura Shrimp
NEW! Extra Jumbo Spicy Sriracha-Grilled Shrimp
NEW! Ultimate Shrimp Scampi Pasta
NEW! Brown Butter Shrimp Scampi
NEW! Extra Jumbo Garlic-Grilled Shrimp
Guest Favorite Parrot Isle Jumbo Coconut Shrimp

For the launch of Big Shrimp Festival, Red Lobster is also evolving its Sea Food Differently advertising campaign. The TV spots feature new, modern food photography that is specifically designed to bring out the unique freshness and craveability of Red Lobster's jumbo shrimp dishes. From the beauty of the fresh ingredients to a tempting drizzle of Sriracha, the ads focus on the individual elements of the selections.

The campaign also introduces a new voiceover – with a witty, inviting attitude. Rather than the conventional announcer, the new tone gives guests the feeling that the food is being described by a smart, funny friend.

"With the new ad, we've captured the pure joy of eating seafood that our guests experience in our restaurants," said Mark Gilley, SVP of Marketing for Red Lobster. "The campaign shows our guests some of the delicious ingredients in our recipes and is intended to get them excited to come in and try the new flavors in our jumbo shrimp dishes available during Big Shrimp Festival."

Guests are invited to share their favorite Big Shrimp Festival experience online on Red Lobster's Facebook, Twitter, and Instagram pages. To view the complete Red Lobster menu, find a restaurant location or to join the Fresh Catch Club, visit Red Lobster's website.

ABOUT RED LOBSTER

Red Lobster is the world's largest seafood restaurant company, headquartered in Orlando, Fla., with an impressive heritage and an even brighter future. As a private company, owned by Golden Gate Capital, Red Lobster is focused on delivering freshly-prepared seafood at reasonable prices served in a lively, contemporary seaside atmosphere. With 58,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint, Red Lobster is more committed than ever to being not just the biggest seafood restaurant, but the best. To learn more, visit www.redlobster.com or find us on Facebook at www.facebook.com/redlobster, Twitter at www.twitter.com/redlobster and Instagram at http://instagram.com/officialredlobster.

Madeline Jaeger
MWW Group
(646) 576-8666
[email protected]

Erica Ettori
Red Lobster
(407) 245-4615
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150102/166724

SOURCE Red Lobster